Content marketing tips with audience targeting
Would you rather shout into a noisy room, or join individual conversations? Which do you think would actually get your message across to more people?
Writing content for a general audience isn't going to get noticed. What you need to do is understand, and specifically target, individual groups of people with your content. How do I find my targeted audience?
We're here to help! Using NOD3x, you can see the following about your audience:
- who the influencers and engagers are
- what words and hashtags are most being used within your topic
- the times of day and days of the week that have the most activity related to your topic
- which social network has the most activity surrounding your topicUsing this information
, you have insights into the words and hashtags which will connect, the times of day/days of the week, the best people, and the best networks to share on.
Whether you're a blogger, a content marketing agency, social media manager or growth hacking specialist, you will benefit from understanding your audience more specifically and connecting with them through audience targeting.What does PPC and social advertising have to do with it?+Larry Kim
knows how to be successful with PPC, and the article below outlines how he uses audience targeting to enhance his PR efforts through social advertising...going from news hijacking to actually creating the news.
If you want to create the kind of news which people actually respond to, get to know people :)
h/t +Yifat Cohen
for bringing this article to our attention. #contentmarketing #socialmedia #digitalmarketing #growthhacking