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Nielsen and Twitter Establish Social TV Rating

Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Another huge step by Twitter to help secure brand advertising dollars. 

Related: http://www.blindfiveyearold.com/twitter-will-win-the-social-brand-advertising-war

#twitter   #tv   #multiscreen  

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