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Yesterday Facebook announced their new feature - graph search, allowing users to find things their friends like or recommend, including places, people and photos . How will this impact Google's search functionality, and will we see people flocking to use this new method of search?

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Jaguar revs up F-Type marketing via Instagram contest - thoughts?

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The classic Facebook feature, the ‘poke’ has been revolutionised in its own app – “The Facebook Poke” app, and Israel have held the first campaign for the Lingerie brand Delta. They shot a mysterious yet sexy 10-second video of a famous model getting dressed, then sent it to her Facebook fans through the app. This meant that it could not be watched again, or shared – in an attempt to draw in more unique users. Users then linked through to Delta’s website for a discounted purchase. This app is going to provide agencies with all sorts of new and innovative ways to get a special, one time message out there.

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Fiat in Brazil wanted to launch its new Punto by creating a new feature, instead of just an advertising campaign. Introducing Fiat Social Drive – a hands-free service that allows drivers to safely connect to their social networks while driving. It works with any Bluetooth enabled mobile and lets drivers use voice commands to hear their friends’ latest updates on Facebook, Twitter and Foursquare. In the first month, car sales increased by 96% compared to the previous month. Is this the next step of social becoming more mobile, with activity being transferable through Bluetooth?

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UK startup Frostbox is offering up pieces of the company to investors with Klout scores of 60+, with the share of equity depending on their amount of social media activity. This is seen as a social experiment, which documents the growth of a single company when people with high influence have a vested interest in its success. Similar schemes previously have skirted around the equity scheme, only offering points which then translate into gifts. With this being the first of it’s kind, Frostbox’s growth will be interesting to watch.
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