Post has attachment
First successful teaser ads

Camel cigarette brand was one of the first which used teaser ads.  It was in 1913. RJR Tobacco Company experts decided that a camel is not only catchy bright picture, but an excellent opportunity for advertising innovation. Before the first batch of cigarettes for sale was ready to appear in the market, they made in newspapers mysterious announcements. First was ‘Camels’.  And later - ‘The camels are coming’. And the last was “Tomorrow you will see more camels in your city, than in Africa and Asia”. The next morning, the frightened and intrigued Americans finally learned the truth. The final ad was ‘Camel is here’. Unusual advertising intrigued consumers. 
Photo

Post has attachment
The idea of the supermarket trolley

Merchant Sylvan Goldman invented the first shopping trolley in 1936. Goldman was the owner of a large grocery store in Oklahoma City, and noticed that some customers refuse to buy goods because they were a challenge to hold and carry. The discovery was accidental: Goldman pointed out as one customer placed a heavy bag on the toy car, which her son was rolling on a string.  Merchant first attached a basket to the usual small wheels, and then created a prototype of a modern truck with mechanic’s help. The mass production of this device was launched in 1947. The invention of the trolley was the base to create a new kind of store - a supermarket.
Photo

Post has attachment
How can you double sales with a simple marketing strategy?

After Alka-Seltzer advertising company drug sales increased just twice. Do you know the reason? It’s very simple. They proposed to consumers to use two tablets to throw it in a glass of water. This Cunning publicity stunt was invented by Tinker & Partners agency.
The same strategy was used for the shampoo. A brilliant marketer came up with instructions, that the shampoo should be put on a hair twice and washed twice.  Such idea leaded to double sales!
Or another example! Think of chewing gum pads! How many chewing gum pads do advertising heroes use?! That’s it!
Photo

Post has attachment
Good ideas are usually created when people want to make their life more comfortable

Sticky paper is the result of a failed experiment to enhance the stability of an adhesive. In 1968, an employee of 3M research lab was trying to improve the quality of adhesive tape (scotch tape). He received a solid adhesive that was not absorbed into the surfaces and was completely useless for scotch. The researcher did not know how to use a new sort of glue.  Four years later his colleague, who sang in the church choir in his spare time, was irritated that bookmarks in the book of Psalms were falling down all the time. Then he thought about the glue that could fix paper bookmarks without damaging the book's pages. In 1980, Post-it Notes were put on the market.
Photo

Post has attachment
Marketing gimmick of Guinness World Records

The famous and best-selling (after the Bible) "Guinness World Records" is nothing more than a marketing gimmick invented by the managing director of Guinness Brewery, Sir Hugh Beaver.

In 1954, at a dinner hosted by "Wexford" for hunters, Hugh Beaver launched into a discussion with someone of the guests. The topic of the discussion was who fly faster - plover or grouse. But it was like an impulse for Beaver, that so many discussions are made having a beer. He decided that a book with evidence of formal records in various fields should be created.

Year was spent on research, and August 27, 1955 the first 198-page book was ready. The success was overwhelming: before Christmas it became a bestseller in the UK, bringing the beer brand a good income.
Photo

Post has attachment
                                Interesting fact about money
Do you know why coins have ribbed edges? It is based on an interesting story. The original value of the coin was based on the amount of the content gold and silver found in it. This means that a $10 gold coin consists of gold for that amount. But crooks cut the edge of the coin to retrieve the precious metals. A grooves application allowed to prevent it, their absence was said that the coin was cut. Today, coins are produced with no silver and gold; nevertheless, they continue to be produced with notches on the edge of the coins.
Photo

Post has attachment
Let’s use successful marketing strategy and don’t be afraid to create something new. This is the story to inspire you.

There are some historic facts of the Timberland brand. In the early 1980s the Timberland company had difficult times. Timberland produced high quality court shoes, whose price was lower than the industry leader, the company Topsiders. It seemed to be a good product with a low price. But it didn’t work. Then at Timberland a very simple solution was created: they raised their prices, and it was even higher than the price offered by the Topsiders. Sales rose sharply.

This confirms the accuracy of the statement by David Ogilvy "The product with the higher price becomes more desirable in the eyes of the buyer." The same method of "artificially inflating demand" is used by luxury-brands more than a dozen years.
Photo

Post has attachment
                                    Famous brands tricks
Rumor has it that the so-called ‘casual Fridays’, when staff are provided with an opportunity to change a strict dress code and official costume to casual clothes, came from P & G. In the 1980s, the world's largest company, P & G was a leader in the market of detergents in the U.S.  However, despite high advertising activity, market share did not grow. The company conducted a research to assess the market of clothes care. In percentage terms, it was found out that powder was used in 65% of cases, and dry cleaning - 35%. Furthermore, the company found that 70% washing powder used up by consumers, worked 5 days per week and wore suits, and were known to visit dry cleaners.
The research of P & G showed that employees in casual clothes are creative and work much better of than those who wore suits. And what did they do? Within the company, P&G made the rule to go to work on Fridays in everyday clothes. Such approach became very popular, and many corporations also followed it. The detergent market soon grew by 20%.
Photo

Post has attachment
                                7 erroneous beliefs about money
1. Only hardworking person can get a big money
2. Money is not the main thing in life
3. Money make people worse
4. You should be ashamed to be rich when so many people around are poor
5. Honest work can’t make any money
6. If you have money, just save it for future
7. If you are poor since birth, you will die as a poor person
Photo

Post has attachment
                         Everything we buy is made to be broken
We are living in a time when the main thing is money. Everything around us is a marketing solution. Therefore, we have forgotten how to do our job well. Vehicle, device, gadget has to break down, because new details are the new money. Such mechanism is needed to provide jobs for people, factories etc. So, the conclusion can be done, that we are surrounded by a world of lies. Do you agree?
Photo
Wait while more posts are being loaded