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It's pretty "crazy" to spend money on billboard advertising.  But I guess if you're going to do it, at least give people something to talk about!


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Wu-Tang Clan is doing something in their marketing that I've never seen before.  Over the past 2 years, the group has recorded a secret double album.  And they're selling just 1 copy.

One of the group's members, RZA (the best one) said, "The idea that music is art has been something we advocated for years. And yet it doesn't receive the same treatment as art in the sense of the value of what it is, especially nowadays when it's been devalued and diminished to almost the point that it has to be given away for free."

So to bring more attention to "Music is Art", the album will be encased in a silver and nickel box and will travel the world before being sold, likely for millions of dollars.  According to the article, like traditional art, the album will make stops at museums, galleries and music festivals.  Fans will be charged for "listening events" but only one fan will have the chance to own the album when all is said and done.

So why is this Crazy @ss Marketing?  Well, they'll make millions of dollars off of this one sale.  That's good.  They'll make more money at the listening events.  But more than that, it's the publicity.  Think it's a coincidence that this is all taking place during their OTHER album release, available to anyone, called A Better Tomorrow, their 20th Anniversary album?

With music sales taking a bit of a hit recently, what's better than bringing a bunch of free publicity to your brand while releasing a new album...and making a few extra million while you're at it?
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