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To all #businesswomen! There’s a dedicated word for #female #entrepreneur: #Entrepreneuse. Let’s do #business with the #grandeur and #pizzazz it suggests! :)
To all #businesswomen! There’s a dedicated word for #female #entrepreneur: #Entrepreneuse. Let’s do #business with the #grandeur and #pizzazz it suggests! :)

  To me this sums up perfectly what is wrong with gender equality in the business world:   For supporting women to do business, networks for “women entrepreneurs” or “female entrepreneurs” are being formed.   “Entrepreneur” is a French word and means…

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The biggest challenge in planning a successful advertising campaign is not in the advertising itself, but what kind of viral marketing components is suitable and effective.
A lot of fine-tuning and testing is needed.
But once you get the right combination, it's like a plane that has taken off. The fly will be smooth.
If you think all you need to get people to talk about your website is an affiliate program, you are dead wrong. Just because you have an affiliate program doesn't mean that people will start spreading the words. In most cases, they won't!
The key in viral marketing is to create a buzz in the community.
You need to position your new web site in such a way that there is some novelty in it, something that will make people say "Hey, it sounds interesting" or "Hey, this is something new". If you can do that, together with a good support system such as an affiliate program, your web site will spread like wild fire.

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If advertising is the fire starter, what then is the 'charcoal'?
In the case of web site traffic, the charcoals are the viral marketing components.
Viral marketing is the most important web site traffic strategy.
You MUST have that in place before even thinking about where to get the initial traffic.
What I'm telling you is not a theory. It's the principle I have been using since 2006 for several online businesses, and it will continue to be my main marketing strategy.
Before I build any new web site, the first question I ask myself is "How can I multiply the initial traffic into more traffic?" If I can't get a good answer to this question, I will not build the web site at all.
When I first started, I had no JV contact and no list. I got all my initial traffic from advertising. I spent quite a bit on advertising (5 figures to be exact), but I soon earned back the money because I put a lot of "charcoals" around my traffic starters. 

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It is more on business strategy rather than advertising. I thought it is important because if you follow this strategy, you're almost guaranteed to experience success in any advertising campaign.
The concept is the same as starting a BBQ fire.
Let me ask you a question, "how do you start a BBQ fire?"
First, you strategically place charcoals in such a way that most of them can come into contact with the fire starters. Then you lit the fire starters and let them burn some of the charcoals.
Once the charcoals are hot, they will spread the heat among other charcoals. By then, you don't need the fire from the fire starters any more.
Advertising is just like the fire starters. When you set up a BBQ fire, you need fire starters.
Similarly, if you want your website to spread like wildfire, you need traffic starters, which is the initial traffic to your website.
Advertising is a quick and easy means to give you that traffic.

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The next question that is in your mind is probably "Can I do it?" (Self confidence). If the answer is no, then there is no sale. If the answer is yes, there is a sale.
We can put the relationship into an equation like this:
Changes of Sales = Confidence in You x Product Confidence x Self Confidence
From the formula, you can see that if either one of the confidence is zero, there is no sale.
As a marketer or advertiser, your job is to think of creative ways to increase the self confidence of your prospects, their confidence in the product you are promoting and their confidence in you ('you' can either be the advertiser or the product owner).
STOP asking yourself "How do I sell this product?" If you ask this question, you are likely to become a salesman that people hate!
Instead, start to think of how you can increase your prospects' confidence in themselves, in your product and in you.
If you think along this line, you can easily come out with many strategies and plans.
Forget about Sales first because once confidence is built, Sales will come naturally.


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After learning about the program, you notice that it is actually a pyramid scheme. You frown, because you have no confidence in the program. ( No confidence in the product = No sales)
Now, what if it is a program that teaches you how to make money promoting Amazon products? That may sound feasible, i.e. you have confidence that the idea may work. ( Confidence in the product)

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If someone you trust recommends you to a new money making program, will you take a look?
Most likely you will, because you have confidence in the person. ( Confidence in the advertiser)

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Regardless of what form of Sales you are engaged in, your main challenge is to transfer your confidence to your prospects, period!
Think about this: There are so many ebooks or training out there teaching you how to make money online. Why are you not buying them?
Is it because of the sales copy?
Is it because of the writer?
The main reason is you do not have the confidence that the ebook, service or product can deliver what it claims.

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When you advertise, your aim is NOT to drive traffic to your website. Your aim is to generate Sales!
Note: the word "Sales" refers to any action you want someone to take.
Asking your girlfriend to marry you is Sales; getting people to opt in to your list is Sales; convincing someone to buy something is also Sales.
When I told my advertisers that "your aim is not to drive traffic but to generate Sales", most of them told me, "Of course I know!".
Do they really know? They don't!
Their minds may be thinking of generating Sales, but their sales letters are NOT optimized to generate Sales!
In the first place, they don't even have an idea of what is Sales.
There is one extremely important concept that I need you to memorize by heart.
I'm serious!
Most people cannot sell a single thing because they don't understand this simple concept. On the contrary, once you understand this concept, you can sell almost anything.
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