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Alex H Yong

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How to Effectively Connect to Influential #Bloggers by +Ann Smarty via +Small Business Trends  #BloggingTips   #Branding  
Have you noticed how some bloggers have pretty much reached celebrity status? Those well-know...
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This is how your week should begin.....with a smile.
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Amit Verma

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tsū: Free Social Network & Payment Platform |@ModernLifeTimes http://bit.ly/1vCdXai  #sm #tsu 
tsū is the first free social network and payment platform which share ads revenue with members.
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Alex H Yong

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''For The Win''
_____________________
cc: +Mark Fidelman​
USA Today's Jamie Mottram joins the Digiday Podcast to discuss why private sharing is the next big thing in viral publishing.
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Alex H Yong

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Twitter has agreed to acquire Niche, a startup that acts as the middle man between advertisers and social media stars.
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Moore on influencers/influencer marketing: https://twitter.com/PamMktgNut/status/566663270363586560
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Alex H Yong

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Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy f...
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Alex H Yong

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Stars of Vine & Instagram Get Advertising Deals via @JoinNiche- http://nyti.ms/UnmgWm  
Popular stars of social media platforms like Vine and Instagram are making advertising deals with companies trying to reach their audiences.
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Also see: https://plus.google.com/115061137477098809249/posts/XkQrdMmjoM3 Extremely relevant. Comment there, please.
 
Weber Shandwick's global president of digital Chris Perry estimates about 15% to 20% of Weber Shandwick's PR programs involve social media influencers and that's growing fast, especially for consumer brand clients. Nathalie Tadena at the WSJ reports on Weber Shandwick's partnership with Niche, an aggregator of more than 5,000 "social media celebrities." Among the social media celebs in Niche's network with the biggest reach are Nash Grier, a teenage Vine star with nearly 25 million followers across his social media accounts, and singer Kevin Jonas, who has a total reach of more than 22 million users.
#pr2point0
#paidownedearned
Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media
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Brandwatch

Influencer Campaigns  - 
 
Discussing the power of influencers and vloggers: Zoella

http://bit.ly/1wPP1rm
“There are 160,000 stars in the world.” This was one of the intriguing notions offered on last Saturday’s Radio 4 programme ‘The Bottom Line’. The subject? How social media is creating new dynamics between brands, celebrities, and the consumer. The … Continued
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Hi Alex! Hope you had a lovely weekend annnddd Happy Monday ! :-) 
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About this community

This community is for influencers, brands or anyone interested in learning about how the two are coming together to solve real business and society problems.

Jim Keenan

Discussion  - 
 
Hey guys, you don't want to miss this one.  How often do you get to hear Koka Sexton and Brian Fanzo talk about social selling at the same time?It's gonna be sick!
 
If you’re not #SocialSelling  you’re leaving money on the table. Watch "The Word" Ep. 3 on Mar. 26th 11AM/1PM EST to find out why!  http://ow.ly/KByD8   #SalesJolt
This Hangout On Air is hosted by A Sales Guy. The live video broadcast will begin soon.
Q&A
Preview
Live
"The Word: A Jolt of Sales 411 w/ Keenan" is back w/ Ep. 3 on #SocialSelling
Thu, March 26, 1:00 PM
Hangouts On Air - Broadcast for free

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Alex H Yong

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"Relevant influencers" - Just when you thought content creation was the hardest of the hard, the real rude awakening is realizing distribution is even harder than creation. Especially in today's noisy social world... Can a SaaS product named re:fluence help ease the uphill climb!? PS - They are looking for beta testers
*********
Website: http://refluence.com
*********
If you'd like to be a beta tester, sign up at the above link
"re:fluence stands for "relevant influencers"* 
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Alex H Yong

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Matt B. Britton from MRY said #crowdsourcing is incredible and underused.

Also discussed in this: Who should use Instagram to add value, YouTube's reticence, Facebook's breathtaking power across the board, what Vice and Buzzfeed offer, influencers, organic reach, player convergence, the riddle of Snapchat, Twitter data, agencies needing to reinvent, owning the big idea and CMOs, the shift away from content quantity, Apple, Google, millennials WOW
#SMWNYC 2015 **This was A MA ZING** Thanks a ton, +Lisa Weinstein​​​ and +Matt Britton​​​

Full video recap here: http://t.co/wAqpnaGbLA

I hung on every word - No wonder why it was a full house

#paidownedearned
#mediaissues
#smw15
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Alex H Yong

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Join us Feb. 11 for a free webinar: You Had Me at Hello -- Tips for Building Relationships with Media and Influencers to Reach Desired Audiences. Learn end-to-end media relations best practices, from first outreach to timely check-ins. Register here: http://prn.to/1K3AIXY
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I've read more than a few articles that sensationalize the large dollar amounts that Digital Influencers are making. I've also overheard many people having conversations about this that indicate they think this is frivolous. I want to tell you that when I hear anyone snicker at what Digital ...
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Alex H Yong

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"Let the masses do the work"
After making a chancy investment to open a temporary storefront at the Grove mall this Christmas season, online retailer Revolve Clothing clicked open what it calls its bible and did more than just pray for success.
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Alex H Yong

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"YouTube stars are achieving celebrity status, and brands are taking notice. Throughout the past year the popular beauty vlogger Bethany Mota, who was a recent finalist on the TV series Dancing With The Stars, has had her own fashion line with Aeropostale, and in mid 2014 Dr. Pepper partnered with Michelle Phan to create a commercial."
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What makes an #influencer ?

"Example is not the main thing in influencing others. It is the only thing." Albert Schweitzer 
Who are the influencers and what do they do? Why are they so important that companies seek them out?
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Alex H Yong

Discussion  - 
 
Influencer marketing can be an effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark.
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