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The concept of video marketing to drive 1st page results on Google looks simple at first. At first look you may think that a simple You Tube channel will provide 1st page results, however, many people already have You Tube channels that promote the same product or service you wish to promote and they do not produce 1st page Google results. If this is the case, a logical question needs to be answered, how and why do Google's Algorithms’ select one video over another video? This question can examined by asking the question, can Algorithms determine a good video from a great video?
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