The family consists of two brothers and their wives. The elder brother Tej has a wife janvi and has an illicit affair with his secretary Swetlana. Tej and his alcoholic wife Janvi have three children. Their elder son is Omkara, a sculptor and a self made billionaire. He has a history of drug abuse. He is an understanding person and hates his father. Tej and Janvi's second child, Rudra, is a flirtatious guy who is a fitness freak and loves partying and women, however, he does not believe in the concept of marriage. He is very friendly in nature. They also have a daughter Priyanka.She is kind, sweet and simple but had glossophobia and social anxiety disorder. Tej's younger brother is Shakti has a wife, Pinky. They have one son, Shivaay, who is the eldest son and the face of Oberoi industry and is an arrogant business tycoon personality like his uncle. He is arrogant, snobbish and judges people on the basis of their lineage and social status, rather than their personality or work. He does not believe in love but is engaged with a girl named Tia Kapoor. Shivaay has an unkeen sense of loyalty towards his family name. Both, Tej and Pinky, want their respective sons to inherit the business and thus end up fighting each other. Even after everything the three cousins share an unusually strong bond with each other. They both love their grandmother and Priyanka.
Shivaay is always engaged in cat fights with Anika, a middle class girl who does catering business for supporting her & her adopted brother Sahil's livelihood. On the other hand, Omkara has come across a girl named Gauri. The youngest Rudra is been liked by a girl named Soumya. Soumya is a Maharashtrian girl brought up in Chandigarh & I has a Marathi accent. Sowmya is grand daughter of friend of Rudra's grandmother. So she comes to live with them in Oberoi mansion for a short period of time. And Anika, who is planning the wedding of Shivaay and Tia, almost stays in Oberoi mansion doing arrangements.
In a series of events Annika gets married to Shivaay and hence starts their passionate often tumultuous love story.
As the story progresses, Shivaay forces Anika to marry him while Tia goes missing on the wedding day. Tia returns the following day under the pretext of getting kidnapped and Shivaay presents her as his wife in front of the media instead of Annika. Later, Annika's psycopath ex-fiance Daksh, appears in their life because of whom Shivaay thinks of Annika as a gold digger. He kidnaps Annika but Shivaay manages to save her from him. He finds out that Daksh was feeding him lies the whole time. When the truth comes out Annika and Shivaay come closer but Tia announces her pregnancy. Shivaay and Annika along with Omkara and Rudra try to prove that the child is not Shivaay's however, they are unsuccessful twice. Later, Annika falls from the stairs and suffers a memory loss. She forces Shivaay to marry Tia for the sake of their child. Later during the wedding, Tia's husband, Robin arrives whom Tia.