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* e-Commerce will eclipse $3.5 trillion by 2020
* 73% of 2016 holiday shoppers will shop online
* Nearly 40% of consumers have purchased goods from another country
* 48% of companies now do business in more than 50 countries
* 35% of companies now realize more than half of their total sales from international markets
* The web will account for 12.8% of global retail sales by 2019
* Accenture predicts that global B2C cross-border e-commerce will be $1 trillion in 2020
* e-Commerce sales will outpace brick-and-mortar sales growth by a more than 3-1 margin

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Modern retail came about at the turn of the 20th century, with pioneers like Sears, Roebuck and Co. and J.C. Penney Company, Inc. Over the next several decades, department stores and apparel shops popped up all over cities and suburbia alike, joined by big-box retailers in the ‘60s and challenged by product-specific category killers in the ‘70s. Those that survived the fragmentation of the retail industry sustained largely the same model until the arrival of ecommerce in the 1990s.

Then, among the dotcoms, Amazon came along; it thrived on an incredibly efficient supply chain coupled with a vast selection of products. Zappos arrived on the scene with outstanding customer service and a compelling brand story.

Suddenly, traditional merchants were faced with the prospect of losing sales to online competitors.

They began investing in their own ecommerce offerings, racing to establish themselves as a customer favorite in a world of rapidly expanding choices.

Just within the last several years, omnichannel has become central to the retail discussion. Retailers are fighting to integrate their distribution channels and compete on better visibility and better customer service. Sweeping changes across the retail environment are happening, and the choices that industry executives make now will result in the survival - or downfall - of today’s leaders.

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The Forrester Wave™: Omnichannel Order Management, Q3 2016
Manhattan Associates is an omnichannel order management leader.

Manhattan received the top score in the Current Offering category out of nine Omni-Channel Order Management vendors evaluated across 40 different criteria.

Manhattan Associates also had among the highest scores in the criteria of enterprise inventory management, store fulfillment, customer service, reporting and analytics, and product strategy.

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