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Semantic Search / Web / SEO  - 
 
Google Quietly Adds Science Datasets Structured Data & Schema Support!
#seo   #schema   #structureddata   #science  
 
New structured data for Scientific Datasets from Google supported https://www.seroundtable.com/google-science-datasets-schema-22747.html
Looks like Google added a new data type to the structured data options for search, this one is named Science Datasets. Google said this schema is for the
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Technology News

Search Engine Optimization Tips  - 
 
SEO Tips: How to craft content that improves your chances of earning a featured snippet!
#featuredsnippets   #seo   #seotips  
 
55% of featured snippets are new or from new URLs. Check out this post to learn how you can be one of them.
Featured snippets increase your traffic and click-through-rate. How can you craft content that improves your chances of earning a featured snippet?
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Smartphones

Social Media Marketing  - 
 
Periscope Releases Updated iOS App, Including iPad Support and New Features!
#periscope   #socialmedia   #apps   #ios   #ipad  
 
Periscope Releases Updated iOS App, Including iPad Support and New Features #socialmediamarketing
Periscope has today released version 1.7 of their iOS app, adding in several new, interesting features to enhance the live-streaming experience. The first addition, which we’ve reported previously,
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Smartphones

Digital Marketing  - 
 
The Future of Chatbots in Marketing [YouTube Live Event]
#marketing   #chatbots   #marketers   #bots   #tech   #digitalmarketing  
 
The Future of Chatbots in Marketing [YouTube Live Event] #socialmediamarketing
Check out this exploratory conversation on the future of chatbots featuring leaders from HubSpot, Looker, and Slack.
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SEO
owner

SEO / Tech Humor  - 
 
:-)
 
“The Future of Smart Devices” - new cartoon and post on marketing in the age of IoT https://marketoonist.com/2016/09/smart-devices.html
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SEO
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Social Media Marketing  - 
 
Facebook apologizes to ad buyers for inflating video views metric
#facebook   #advertising  
 
Facebook apologizes for inflating video views

The apology was to advertisers, not creators, of course.

Facebook explained it was a miscalculation:

About a month ago, we found an error in the way we calculate one of the video metrics on our dashboard – average duration of video viewed. The metric should have reflected the total time spent watching a video divided by the total number of people who played the video. But it didn’t – it reflected the total time spent watching a video divided by only the number of “views” of a video (that is, when the video was watched for three or more seconds). And so the miscalculation overstated this metric. While this is only one of the many metrics marketers look at, we take any mistake seriously.

But as Ars Technica points out that people have been talking about Facebook's inflated metrics for a long time, and it goes beyond any "miscalculation":

Any visitor to Reddit's bustling video-sharing channels has probably seen heavily upvoted rant videos about this view-inflation issue. Arguably the most famous of these is Kurzgesagt's "How Facebook is Stealing Billions of Views." (https://www.youtube.com/watch?v=t7tA3NNKF0Q) That video, which dates to 2015, points out that Facebook's default "auto-play videos" setting on desktop browsers helped videos reach or exceed that three-second threshold simply by being scrolled past in an average news feed.

Official Facebook post "An Update on Facebook video metrics"
https://www.facebook.com/business/news/facebook-video-metrics-update

+Ars Technica "Facebook apologizes for feeding inflated video view numbers to advertisers"
http://arstechnica.com/business/2016/09/facebook-apologizes-for-feeding-inflated-video-view-numbers-to-advertisers/

+Gizmodo "Facebook's Bad Year Just Got a Lot Worse"
http://gizmodo.com/facebooks-bad-year-just-got-a-lot-worse-1786978563
Facebook: “Our clients’ trust and belief in our metrics is essential to us.”
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SEO
owner

Search Engine Optimization Tips  - 
 
“Content Is King” Is The Biggest Myth In SEO??
#contentmarketing   #seo   #linkbuilding  
Most people don’t know how to build links the right way so they tell you content is king because producing content is so much easier than getting good links to point to your website. If an SEO company is any good than what they would tell you is grea...
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Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.!
#snapchat   #socialmedia   #wearabletech  
 
And many laughed at Google Glass! :) Snapchat unveils Spectacles, glasses that record up to 10 sec of video for $130 
Snapchat's first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second...
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Smartphones

Social Media Marketing  - 
 
iPad Support in Spaces iOS App!
#spaces   #ipad   #ios   #apps   #tech  
 
iPad Support in Spaces iOS App
Today's iOS app update (1.06) for Spaces also includes an initial round of iPad support. In this release, all Spaces screens now make better use of iPad screen sizes. 
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SEO
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Social Media Marketing  - 
 
Nurture Your Brand Reputation with Care!
#brands   #socialmedia   #marketing   #business  
 
Don’t Kill Your Brand for Social Media
Originally Published at http://goo.gl/AFdDTS

Your business brand is an intangible asset, which must be nurtured and protected like your own child. Established brands carry power through recognition: a mere glance at a soda bottle with a distinctive red label may be enough to identify it as Coca Cola, a logo of an apple with a bite taken out of it on a phone, tablet, or PC is immediately recognized as an Apple device, and two golden arches are right away associated with images of Happy Meals and Big Macs. Love these brands or hate them, even a fragmentary glimpse at a logo or distinctive branding element brings them to mind.

For less established brands, the power of their brand may be less obvious. If you’re a small car dealership, e.g. Jeff’s Ford of Kokomo (“It’s Where You Wanna Go… For Savings!”), quite likely the only brand in that name that matters to most people is Ford.

On the other hand, let your name be associated with a negative connotation, e.g. “Jeff’s Ford of Kokomo is a ripoff! They turn back odometers, sell you lemons, cheat you on trade-in value!” Let that negative connotation spread far enough, and you will see the power of your brand in a visceral way.

Indeed, one of the worst practices in the business world is the practice of tarnishing competing brands with misinformation, slander, and other tactics. Done effectively, an attack on your competitor can damage their brand in ways they may never recover from. A whole cottage industry exists for this purpose, such as the “Negative SEO” tactics of certain Black Hats. Another cottage industry exists selling services to prevent or combat these attacks on your business and brand.

So I have to wonder, then, why so many business are willingly killing their own brand name on social media. Is it really not obvious, as it should be, that both preserving and promoting your brand through social networks is as important as it is anywhere else?

Here are some ways you’re killing your brand for social media:

Half Baked Profile Images

As a business owner, you probably care about things like your business logo and other elements of your brand image. From the sign outside the business, to the business cards, to business letterheads, print marketing, TV advertising, etc…, all of these should cohesively represent the brand.

You wouldn't use one logo on your store sign and another on your business cards and a third in your email blasts, would you? So why, then, do I see so many brands, even brands with established branding elements and marketing teams, simply hack together imagery for their social profiles?

Most at least get the logo right, but when it comes to header images, banner images, and more I see stuff being hacked together. “Facebook needs it to be this size… let me take this pic and crop it down. Oh, Google+ needs it a different size, let me take a different pic and squeeze that in… oh, Twitter just updated their look, let me find something that fits in that space.”

Pretty soon you've got two, three, four social accounts with sometimes radically different looks to them, with at best a consistent logo (assuming that, say, Google+’s rounded profile image doesn't distort it). Which, frankly, is still better than being lazy and not optimizing your profiles with images. The number of Twitter accounts lacking a header image, for example, is downright unseemly.

If someone is getting paid to handle images and graphics for your business, whether in-house or third-party, whether paid on an ongoing basis or only as needed, use them to develop your social media imagery, optimized to represent your brand and to create a sense of consistency for people whether they find you on Facebook or Twitter, YouTube or your website. No one should ever fail to recognize your branding elements from even the slightest glance at any of your online properties.

That Goofy Meme

Picture a hypothetical scenario: you wake up and go to your mailbox to find a post card from your dentist. You open the postcard, and inside all you find is a picture of a man yawning at his desk at work and the words, “Reply to this postcard if you hate Mondays!”

What would you think about that? Quite likely, you’d think he’d lost his mind, or sent out the wrong thing (maybe he meant to send this to a friend and accidentally sent it to his customers?). At the least, you would have no idea what to make of why he sent it, since it obviously won’t generate any business for him, and has wasted your time and his for what may or may not get a chuckle from a few people.

Yet right now, today, somewhere on the interwebs, a dentist (or someone managing their social media presence) is doing just this (or will be, come next Monday, and the Monday after that, and on and on ad infinitum, ad nauseum).

Why is he doing it? Possibly because, like it or not, they've discovered that more people Like/Favorite/Share/Comment on a funny image than on an advertisement for your goods or services, and this helps your posts to reach a wider audience. This is especially true if your business doesn't generate a lot of good content of its own.

So far, this sounds reasonable. After all, social media marketing isn't like other forms of marketing, you’re are trying to reach an audience in places online which they frequent for reasons having nothing to do with buying stuff. Direct sell and hard sell tactics generally won’t work on social media sites, or won’t work well at any rate, and are very likely to turn your audience off and possibly make some of them unfollow you.

Social networks are not your website, or commerce sites like Amazon or eBay, or a classified listing service like Craigslist. Social networks attract an audience looking to be social, whether with friends and family, colleagues, influencers, communities based around common interests and passions, etc… Social media is less about conversions than conversations. Things that amuse, intrigue, or otherwise grab the attention of the audience in that context therefore makes a lot of sense.

Where the sort of tactic I’m describing becomes problematic is when it utterly ignores your brand. There is nothing wrong with sharing content that doesn't even try to lead to a sale for your business, which just entertains, but it still needs to make some sense in relation to what you want your brand to be known for.

If you’re a dentist, then even your funny memes should have some clear relationship to dentistry. Like it or not, your part of the conversation is to discuss matters related to your brand identity, and nothing else!

If you were following Home Depot on Facebook, and one day their account started posting food porn, you would undoubtedly be very confused at their sudden interest in pretty pictures of food, instead of their usual pictures of paint swatches, drywall, quick tips for home improvement, and whatever else they usually post. Every brand needs to have that same consistency in all of their marketing efforts, including social media.

That Stupid Quote

Yes, we all love a good quote, and a relevant quote, particularly dressed up with a bit of flair like a nice image or graphic, can help engender positive feelings about your brand. Your mindless quotes that have nothing to do with anything but sort of sound nice, however, need to go away and die in a ditch somewhere.

If your quote looks something like, “Swim upstream like a tiny dancer. Whose responsibility is it to synergize with the whales? It is amazing to discover the kernel lies inside of us,” you’re doing it wrong! Even if the quote isn't quite that incoherent, even if it makes perfect sense, but has no relevance to your brand then don’t share it, I don’t care if Einstein, Marilyn Monroe, Steve Jobs, or Oscar the Grouch said it, you don’t need to share it. Is your pizza place really trying to be known for inspirational wisdom, or great pizza? Your quote better be somehow relevant to pizza, then.

Some social media management services even go so far as to buffer the same the stupid quote to go out at the same time from dozens of businesses in the same market. So not only do you look vapid, but now you look like your vapidness isn't even original.

Mixing Business with Personal

This is a problem I've seen primarily with Twitter. Perhaps because of the clear differentiation between a Facebook or Google+ business page and a personal profile, people tend to do a good job of separating the two types of account activity. On Twitter, however, where personal and business accounts are the same type, I see a surprising number of accounts alternate between sharing business and sharing personal. In many cases it appears that the account goes from business to personal as soon as the work day is over, yet their profiles emphasize the business aspect.

A Twitter account that emphasizes the private practice and expertise of an attorney, for example, should be expected to post stuff relevant to their profession, especially when every major aspect of their profile including their handle emphasizes this. They should not Tweet professionally relevant stuff until they come home at night, and then Retweet live updates from a basketball game or off-color jokes from a professional comedian. Have a business account and a personal account if you must, but remember, none of your audience views a business-focused account as something with set hours like a job. They expect it to be business-focused at all times.

Sharing for the Sake of Sharing

Social media is about being social, so of course wherever possible you want to make the audience a part of it. One way to do this is to share from another account to your own account. In and of itself there is nothing wrong and everything right with this approach.

The problem is, again, when the shared content is irrelevant to your brand. I’m not sure if some brands do this out of a misguided sense of engaging with the audience, or sheer laziness, but it shouldn't be done. If you’re a day care, don’t share those Harley Davidson pics one of your followers posted. I don’t care how cool they look, they have nothing remotely whatsoever to do with day care service.

Hello? Hello? Hello? Is There Anybody in There?

Which brings us to the single worst thing you can do on social media to hurt your brand: not responding to engagement, be it in the form of Likes/Favorites, Shares/Retweets, Comments, Mentions, etc… It probably should not surprise anyone to learn that being ignored by a brand on their social media accounts, especially when it’s important that they respond, really ticks people off and makes them think worse of your brand.

Social media has long had the potential to solve the oldest problem of business: finding out what your customer really thinks about you, or wants from you, or needs from you, or would like to have from you.

Unfortunately, so few brands have actually made a habit of responding to this engagement, that as yet most people are still not programmed to view social networks as places for connecting with brands and businesses. Phone calls and emails remain far more likely to be answered. (Or leaving a bad Yelp review.)

Social Media is Not a “What The Heck?” Proposition

In the final analysis of this issue, the question being begged is, “Why? Why do people screw up their brand on social media, often in ways they would never screw it up on any other media?”

I believe the answer is that, despite all indications that social media marketing is no longer optional, most business owners still don’t really care about it. They do it because everyone they know is using one or more social networks, and because they hear through the grapevine that it’s a thing to do. The worst part of this attitude is the sense that “It Can’t Hurt”.

I’m here to tell you that, yes, in fact it can hurt. It can hurt the image of your brand, and even hurt your business directly. In the same way poor print marketing copy can actually hurt your brand (or at least waste time and money), poor social media “copy” can also hurt you. And in the same way poor customer service in person, on the phone, by email, or through your website can hurt you, poor social media customer service can also hurt you, a lot.

If you aren't going to approach social media as another branding channel, you might well be better off not doing social media at all. Lack of a Facebook Page is forgivable, but having one and not using it the right way may not be.

#SocialMediaMarketing   #SocialMediaTips   #Branding   
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Digital Marketing

Social Media Marketing  - 
 
Instagram Rolls Out Save Draft Feature!
#instagram   #socialmedia  
 
Social media news and developments making social media marketing easier. (Instagram Saved Drafts, Facebook Measurement Tools, Twitter Character Count)
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About this community

SEO Community - Sharing and Discussing Cutting-Edge Search Engine Optimization and Web Design Tips On Google+ - White-Hat SEO Only Please (Yes, we know it's hard to define precisely, but you get the drift.) No Ads and No Blank Link Sharing Please - Say Something When You Share a Link! The SEO Community Shares: Search Engine Marketing, SEO Tools and Tips, Social Media Tips, Semantic SEO and all aspects of the Semantic Web including Semantic Search, Google's "Knowledge Graph," Schema Markup and Rich Snippets. We also share SEO strategies for small business, understanding Google Search, digital marketing and networking techniques. Please no blatant advertising or shameless plugs for your company. Other than that we do try to stimulate spirited and respectful discussion on all topics related to SEO. Spam Note: We delete it as quickly as possible! This community is inundated with spam 24/7 and some gets through the filter before being deleted. Apologies if you have to view some at the beginning of the stream - it will be deleted/banned post haste! How To Not Get Banned and/or Have Post Deleted: We highly recommend not publishing your post to more than one community or posting multiple posts in a row as this may cause a potential spam notification to show up above your post leading to the post's removal and blocking (out of necessity), even if it is a good post, because allowing these to remain can cause a page / community to be suspended by G+. In other words, your post might not be spam but your activity is seen as spammy because you posted it to more than one community in a short amount of time, and thus it is automatically sent into the G+ spam filter for review (and likely deletion and possibly also a permanent ban). Sharing Local SEO, search engine marketing, optimizing websites for keywords and Google search, responsive web design, SEO software, tutorials and training, social media marketing tips, integrating with Google Earth, Google Maps and Chrome. News and updates about Search Engine Optimization including utilizing Google+ strategies for improving your website ranking in Google Search, rich snippets, schema.org/schema markup, semantic SEO and semantic search. Note: This community is in no way associated with Google, Inc.

Technology News

Social Media Marketing  - 
 
Ten Ways Hackers Can Hack A Facebook Account & How To Protect It! [Infographic]
See the article and larger image here: http://www.digitalinformationworld.com/2016/09/10-ways-hackers-can-hack-facebook.html
#facebook   #security   #infographic   #socialmedia  
 
10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)
See the complete image here: http://www.digitalinformationworld.com/2016/09/10-ways-hackers-can-hack-facebook.html

It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that #Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them.

The #infographic below by the guys over at TopTenSelect illustrates the top 10 ways that hackers use to get into your Facebook accounts and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure.

You can find all this valuable information at the bottom of the graphic under the section ““Ways To Protect Your Facebook Account From Hackers”. Simple tips such as not saving passwords to your browser and increasing the character count of your password can make such a difference.

#socialmedia #security
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Smartphones

Digital Marketing  - 
 
Email Marketing Guide!
#marketing   #emailmarketing   #digitalmarketing  
 
Email marketing has become broader and efficient – marketers are now equipped with processes and tools that enable them to send out the right message to the right target contact at the right time. Take a look at some insights by +Kevan Lee, +Nathan Hangen +HubSpot's +Corey Wainwright +Alex Moore that will help you get good conversion rates with every email marketing campaign.

Check them out inside this FREE lead generation Ebook.
Grab a copy today! --> https://goo.gl/Qqezan

#emailmarketing   #emailmarketingstrategy   #freeebooks  
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SEO
owner

Social Media Marketing  - 
 
How Any Company Can Use Snapchat!
#snapchat   #business   #socialmediamarketing  
 
Almost 50% of Americans ages 18-40 are using Snapchat. Find out how you can adapt Snapchat to your own brand in our #SEJThinkTank on Oct. 05. Register now!
Snapchat is used by almost half of all Americans aged 18-40, yet many brands still don’t think it’s …
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Google is reportedly interested in buying Twitter!
#google   #twitter   #techcompanies   #tech  
 
Here we go again...
No deal has been agreed but the company could receive a bid soon.
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Smartphones

Semantic Search / Web / SEO  - 
 
Google using schema.org/Dataset class as a means for publishers to provide datasets to search engine!
#google   #seo   #schemaorg   #structureddata  
 
With pilot program, Google now allows publishers to describe CSV and other tabular datasets

Google is now making use of the schema.org/Dataset class as a means by which publishers can provide datasets to the search engine:
https://developers.google.com/search/docs/data-types/datasets

Google's focus here in on the provision of structured data markup do describe what a dataset is about - with the aim of improving "data discovery, leading scientists to the information they need for their work."

To this end a download link to the actual dataset is not required, but is supported by the schema.org/distribution property (with expected type schema.org/DataDownload) when a download is available.

Similarly, if the dataset being described is part of a larger dataset repository, this information can be provided using schema.org/includedInDataCatalog (with expected type DataCatalog).

Currently "Dataset markup is available for you to experiment with before it's released to general availability", with previews appearing in the Structured Data Testing Tool. Here's what the Testing Tool currently returns for this markup:
http://bit.ly/2dfHejX

As you can see, it does indeed validate in the Testing Tool - with the exception of the schema.org/variablesMeasured property, which hasn't yet being published (available at http://pending.schema.org/variablesMeasured).

I find it a little odd that for Dataset the sameAs property, described in this context as "Other URLs that can be used to access the dataset page", is required (and I find that use of sameAs a little odd too). The "Location of a page describing the dataset" is already declared using the url property: what if that's the only page describing the dataset?

See also:
Improving Dataset descriptions · Issue #1083
https://github.com/schemaorg/schemaorg/issues/1083

A final note, regarding that issue and the variablesMeasured now in pending, that Google accepts either text or a URL for a value here, whereas the property in pending currently has an expected type of only text.
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Smartphones

Social Media Marketing  - 
 
Creating the perfect Instagram caption!
#socialmedia #socialmediamarketing #marketing #instagram  
 
Instagram Captions: Mastering a Massive Engagement-Driver

Not sure how to create the perfect Instagram caption? Here are some great tips from +hootsuite

#socialmedia #socialmediamarketing #marketing
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SEO
owner

SEO / Tech Humor  - 
 
;/
#humor  
 
Social Meme: Hilarious but true.
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Google's Progressive Neural Networks! ~ Inside Google DeepMind's Latest Attempts to Achieve a General Artificial Intelligence!
#artificialintelligence   #google   #deepmind   #ai   #tech   #googletechnology  
 
Google DeepMind is working on progressive neural networks to bring us closer to a multi-functional 'general' artificial intelligence (AI), but we are still some distance away
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