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Google is updating Image Search to make results more relevant, and incorporating Google Lens to help you find objects you're interested in

If you have a website with images, pay special attention to the Image search updates, which come with changes to the ranking algorithm.

* The authority of a web page is now a more important signal in the ranking of images

If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects.

* Fresher content is prioritized

* Starting this week, Image Search results will show more context around images, including captions that show you the title of the webpage where each image is published

* Image Search results now prioritize sites where the image is central to the page, and higher up on the page.

* Google is bringing Lens to Google Image Search

Lens’ AI technology analyzes images and detects objects of interest within them. If you select one of these objects, Lens will show you relevant images, many of which link to product pages so you can continue your search or buy the item you’re interested in. Using your finger on a mobile device screen, Lens will also let you “draw” on any part of an image, even if it’s not preselected by Lens, to trigger related results and dive even deeper on what’s in your image.

Learn more on the Google Blog
https://www.blog.google/products/search/making-visual-content-more-useful-search/

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Most of the articles you’ll read about Facebook marketing discuss how to increase engagement, traffic and sales via a business Page.

But did you know that Facebook Groups are a goldmine for marketing? This post by Inbound Rocket will show you how you can use them to your advantage!

https://buff.ly/2vSLzlv
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Creating a Social Media Strategy that Works (infographic)!
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Incorporating GooglePlus Into Your Social Media Marketing Strategy - Infographic!

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How To Increase Organic Traffic To eCommerce Websites With Social Media!
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If you're not organized in keeping track of your link building efforts, you're making it harder than it needs to be. Learn how to better identify low- and high-value prospects and maximize the return on your time with a free Google Sheets template you can copy!
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