Check Out This Knowledge Graph Feature: Play Music
There are several facets of Google's Knowledge Graph that you may or may not be aware so I've decided to write series dedicated to Google's Knowledge graph and some of the benefits for business.
We are going to examine several different subjects individually and really learn more about how a business can optimize their business for Google's Knowledge Graph.
Next we're talking about New Knowledge Graph Features: Play Music ButtonThree really neat features that you can customize your Knowledge Graph Card: Play Music, Play Video, Promote Reviews!
In order to do this you need to learn a little bit about structured markup data.
What is Structured Data Markup? Great Question!
Structured Data Markup is a way to annotate information for a business, brand, or personality so search engines and machines can understand the content. It is also beneficial for Voice answers, Google Now and Google Maps.
Now we are going to learn how you can optimized events on Google's Knowledge Graph.
1) Music Play Generic ScriptsPlay Music
Why would I be interested in this? Maybe you like a particular song you would like to share on your Knowledge Graph card.
Here Is The Generic Script:
"name": "Katy Perry",
"description": "Katy Perry is a pop music artist.",
Status: We are currently piloting this feature with a restricted set of initial data providers. We hope to soon open up the feature so any provider who implements spec-compliant markup is eligible to participate.
This may be disappointing for now but look at it this way, it will be here soon and why not learn more about it now.
Next two posts will include some awesome beta features that you can sign up for right away including:TV and Movie Watch Actions
This will be a HUGE benefit for a business, be sure and check back to learn how you can implement Video for your Knowledge Graph Card.Promote Critic Reviews
Another HUGE benefit for a business to promote their Google reviews on their Knowledge Graph Card.
BTW Script installation is super easy. Just let me show you how easy it is.
2) Open your HTML editor and copy the exact same script that I've verified and change it to your information, pretty simple right?
3) Where Do I Install The Scripts? Great Question.
Home Page and for me personally, I like to keep all of my scripts before the ending <head> tag so I can find them easily.
However with this script can be inserted within the <head> or <body> tag.
Same can be said about AdWords Scripts, but that is another post.
4) Test your script in the Markup Data Testing Tool here:Structured Data Testing Toolhttps://developers.google.com/structured-data/testing-tool/Here are Some Structured Markup Data Tools To Keep HandyWhat Is Structured Datahttps://developers.google.com/structured-data/Structured Markup Data Helperhttps://www.google.com/webmasters/markup-helper/Structured Data Testing Toolhttps://developers.google.com/structured-data/testing-tool/
You can also visit the Google Developer article here which has a great explanation of how to get your social networks onto Google's Knowledge Graph
Here is the link to this article:https://developers.google.com/structured-data/actions/play-music
Happy Knowledge Graph Optimization!Gif GuideFor my ally is The Force