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I advise you to study and add to your top online bookshelf this masterpiece of the algohunter +Bill Slawski!

#google #algorithms #patents #masterseo #bestprectices

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Safe Browsing site status

Google’s Safe Browsing technology examines billions of URLs per day looking for unsafe websites. Every day, they discover thousands of new unsafe sites, many of which are legitimate websites that have been compromised. When they detect unsafe sites, they show warnings on Google Search and in web browsers. You can search to see whether a website is currently dangerous to visit.

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If you are working on cleaning up your website link profile, this info can help you to judge more effectively if you should disavow a domain or a link:

Source: Google's Search Quality Evaluator Guidelines:

2.5.3 Finding About Us, Contact Information, and Customer Service Information

Many websites are interested in communicating with their users. There are many reasons that users might have for contacting a website, from reporting problems such as broken pages, to asking for content removal. Many websites offer multiple ways for users to contact the website: email addresses, phone numbers, physical addresses, web contact forms, etc. Sometimes, this contact information is even organized by department and provides the names of individuals to contact.

The types and amount of contact information needed depend on the type of website. Contact information and customer service information are extremely important for websites that handle money, such as stores, banks, credit card companies, etc. Users need a way to ask questions or get help when a problem occurs.

For shopping websites, we'll ask you to do some special checks. Look for contact information—including the store’s policies on payment, exchanges, and returns. Sometimes this information is listed under “customer service.”

Some kinds of websites need fewer details and a smaller amount of contact information for their purpose. For example, humor websites may not need the level of detailed contact information we would expect from online banking websites.

Occasionally, you may encounter a website with a legitimate reason for anonymity. For example, personal websites may not include personal contact information such as an individual’s home address or phone number. Similarly, websites with user-generated content may allow the author to identify him/herself with an alias or username only. To find contact or customer service information for a website, start with the homepage. Look for a “contact us” or “customer service” link. Explore the website if you cannot find a “contact us” page. Sometimes you will find the contact information on a “corporate site” link or even on the company’s Facebook page. Be a detective!

Note that different locales may have their own specific standards and requirements for what information should be available on the website.


7.2.9 Unmaintained Websites, and Hacked, Defaced, or Spammed Pages

Some websites are not maintained or cared for at all by their webmaster. These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to work on new browser versions. Unmaintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance.

Unmaintained websites may also become hacked, defaced, or spammed with a large amount of distracting and unhelpful content. These pages should also be rated Lowest because they fail to accomplish their original purpose.

For reference, a hacked or defaced website is a site that has been modified without permission from the website owner(s). Responsible webmasters should regularly check their websites for suspicious behavior and take steps to protect users.

We’ll consider a comment or forum discussion to be “spammed” if there are posts with unrelated comments that are not intended to help other users, but rather to advertise a product or create a link to a website. Frequently these comments are posted by a “bot” rather than a real person. While a specific page on a website may have a large amount of spammed forum discussions or spammed user comments, it does not mean that the entire website contains only spam.

#ForensicSEO #InboundLinks

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