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Andrew Akinyede

Social Media  - 
 
[Podcast] Branding and Personal Branding trends for 2017; this week's episode features 5 major keys to enhancing your business and brand.

https://soundcloud.com/andrew_cbx/predictions-for-2017-social-media-podcasts-video

Welcome to The #LifeandDesignPodcast. Every week I give my thoughts on things that matter to ambitious millennials, early stage entrepreneurs, and anyone who aspires to design a more creative and sati
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Rukman S

PR & General Marketing  - 
 
As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017, and experts' advice about what to do about them.
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Suzan St Maur

Social Media  - 
 
When is an advertisement not an advertisement? When it's masquerading as a social media post in a business group ... Do you think this is wrong? Please share your views.
 
If a local business social media group has rules that say "no advertising," what do you think of "posters" who dispute and criticise the moderator's authority?

#HTWB   #contentmarketing   #socialmediamarketing   #advertising  
When is a advert not an advert? When it's pretending to be social media content. More on this controversial topic from Suzan St Maur on #HTWB.
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Carl Neumann

PR & General Marketing  - 
 
Self-service mobile automation platform with full Telco integration for non-techies 
Self-service mobile automation platform with full Telco integration. You'll definitely want to check out our free...
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Philip Gwynne

Community Development  - 
 
BITE SIZE BUSINESS: Loyal customers are likely to purchase additional products from a supplier with whom they are already satisfied and whom they trust...they tend to place frequent similar orders, and therefore usually cost less to serve and earn the business more for less marketing effort and spend.
In your organisation, is “customer service" just a motto on a poster in the back office?
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Oliver Gwynne

General Discussions  - 
 
When Projects Go Bad 10: Unpaid & Unhappy

Following on from a project going bad and a relationship deteriorating with a client, its quite natural that we now turn our attention to clients who won’t pay.

No Great Surprise

When you’ve had a bad experience with a client it can often not come as a great surprise that they haven’t paid you. This can be especially painful if you’ve tried to resolve the issue, given extra time and effort to the project, they’ve gone along with it and now have just gone quiet.

Away From Her Desk

As you begin chasing up this client all of a sudden a mad tidal wave of work and meetings and sick days will hit them. No matter how and when you try and get a hold of them they won’t be in. No doubt the receptionist has been told to give you the run around. One sneaky tactic would be to have someone else phone and then if they manage to get through, you can at least speak to them. Another would be to find another contact, preferably someone in admin or accounts.

Sob Story

If you believe that the client is withholding the rest of your money due to what happened on your project, and are now talking to accounts then don’t give them a sob story. They don’t need to know the full ins and outs of what has happened. I would say you were chasing it up and that’s that. The main reason you’re talking to them is to affirm that it’s being withheld by your client and not due to an accounting error or something similiar.

Next Stages

Once you’ve affirmed that your client has decided not to pay you, you and then take the next steps. The first thing I would do is to create a folder with all communication logged throughout the project so you can demonstrate that you’ve done everything they asked in their original brief. After this send them a written warning that court procedures will take place if you don’t hear back from them.

On the Lawyers Front

I’ve said this many a time but small claims is a time consuming, stressful and will cost you money. The threat of lawyers however can be extremely useful. Befriend a lawyer and ask them to back you up if needed. They don’t need to do all that much a demand for money in a lawyers letterhead will normally mean they take you seriously.

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Philip Gwynne

Community Development  - 
 
This is for Business owners and managers who want to promote and grow their business for minimum expense
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Philip Gwynne

General Discussions  - 
 
Here’s why business managers and employees are secretly afraid of picking up the phone and making cold calls:
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Philip Gwynne

General Discussions  - 
 
Few things spoil the festive season jollity than to return to your desk, switch on your computer and find several hundred (thousand?) emails demanding your attention
Holiday period emails get in the way of running a business.
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Philip Gwynne

General Discussions  - 
 
When managers of businesses of all shapes and sizes start to review their sales and marketing strategies for the year ahead.
https://www.linkedin.com/pulse/tis-season-philip-gwynne?trk=mp-author-card

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About this community

A place to discuss the small business marketing techniques that actually work! NO PROMOTIONAL POSTS PLEASE BUT DO FEEL FREE TO INTRODUCE YOURSELF ONCE IN THE RELEVANT SECTION. This is a discussion based group, relevant links are welcome but please use judgement and common sense. PLEASE choose the most relevant category for your posts from the list above. To suggest a new category, contact one of our friendly moderators.

Yasir Zeb

General Discussions  - 
 
Deliveroo To Create 300 UK Jobs, Facebook Google also opening offices in London
 
Deliveroo To Create 300 UK Jobs, Facebook Google also opening offices in London
Deliveroo is going to open their new head office in London and said, “They will increase their staff by the 3rd of their current staff” Deliveroo is a UK
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Mary Shulzhenko

General Discussions  - 
 
6 Ways to Stay Connected with Your Customers

While running a business the first thing that concerns many business owners is how to get more customers. Staying in touch with them, however, is often more challenging. Here are 6 ways to generate meaningful connections with your customers and keep relationships on track: https://goo.gl/ItxcEb
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More Time More Profit

General Discussions  - 
 
Hi everyone. Are you planning to hire new employees for your company? If you are, make sure they have the following qualities. 
Need new hires? If you are looking for someone to add in your team, here are the most desirable qualities of a good employee.
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Philip Gwynne

General Discussions  - 
 
Job hunting in 2017? You must read this FREE guide
The hidden traps in recruitment ads – and how to avoid them

A portfolio of free guides published by and available from The Naked Marketing Company
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Philip Gwynne

PR & General Marketing  - 
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Philip Gwynne

PR & General Marketing  - 
 
Tomorrow on the blog: Customer loyalty and how to get it
Articles designed to help sustain and grow your business
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Oliver Gwynne

General Discussions  - 
 
When Projects Go Bad: Annoying Your Client

To bring to a close our series of blogs on what to do to try and save that faltering project I thought I’d cover some of the stupidest ways you can put a project in trouble yourself.

Silent Running

It’s unbelievable how some people go quiet after they’ve got the job. They put all the effort in during the pitching process and then suddenly disappear. Prompt responses during a project are key and this is one of the major reasons a project can be derailed before it’s even begun. Often before actual payment has been agreed you’ll have a final question. This is usually something small and straight forward but a slow reply here can end your chances before you begin. After all the prospect still has all the other potential suppliers they can go back to. A small delay might not seem like a big idea but can be a real killer.

Being Awkward

It’s key to say what you need in order to get a project started in your pitch. it’s all so annoying when a potential client says ‘okay sends me information’ only to be met with a shopping list of questions and scenarios and ways to pay. Keep it simple and straight forward!

Not Doing It

This is pretty obvious but not delivering actually what you said, when you said, how you said is a sure fire route to annoy your client. The often used example is McDonalds. Do McDonalds produce the best burgers you’ve ever eaten? I certainly hope not. They aren’t the best but you can go to any of their locations and get the same burger, at the same price and you’d struggle to tell the difference between one location and the other. Consistency is an important factor. Better to under promise and over deliver. Oh and along the same theme, a personal hatred of mine is when people have great examples on their site but their work nowhere near matches up to it.

Personal Service

One of the main benefits of working with freelancers/small businesses is that usually you get a much better service from them. Sometimes though the professional boundary can be pushed. A few updates are friendly and nice but one freelancer I encountered would regularly tell us “I’m at the barbers” and “I’m just going for a shower” this came across as increasingly unprofessional, and also made it seem as if they didn’t care about what was an important project for us. Even if you have to fake ‘being in a meeting’ it can be better than saying you’ll get round to something once you’ve walked the dog.

Keeping Mum

As a freelancer or third party you’ll quite often be privy to insider information about a company, how it works etc. It’s also quite likely that opportunities or clients might overlap. It’s important you don’t accidentally spill the beans about a competitor’s inner workings. If this ever gets back to them, you’re the first person they will suspect and this will represent a serious breach of trust.

Money

This is a major one for me. People who ask for their money early. If you’ve agreed payment terms with someone then you shouldn’t try and get them to give you the money early. This is especially annoying when people do it for personal reasons “oh could you just pay me early so I can have some spending money on holiday.” I always pay people when I say I will and it really pisses me off when people try and squirm for their money.

Every client has their pet hates but these are some simple things you can do to put your project in danger.
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Philip Gwynne

PR & General Marketing  - 
 
The workshop includes a FREE professional 1-to-1 P.R. consultation follow up after 30 days ... to help you gain valuable publicity and FREE ADVERTISING for your business
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Patrick McFadden

General Discussions  - 
 
You like reaching prospects? Here are 4 Alternatives to Cold Calling Your Prospect

#coldcalling #socialselling #b2bmarketing
Go into the new quarter strong - here are 4 things to do instead of cold calling your prospect!
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Philip Gwynne

Introduce Yourself  - 
 
It’s Christmas Eve. Early, dark and wet and with a winter storm battering the house. So glad for a job where it’s warm, indoors and there’s no heavy lifting. 
We design, develop and deliver marketing campaigns that attract more people to your goods and services
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