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Peter Grzybowski

Getting Found Online  - 
 
This is one of the better articles I’ve come across that discusses Twitter cards & their benefits. For those who are unaware, Twitter cards can be used to extend your tweet beyond the 140 character limit and utilize digital media at the same time giving the tweet a richer experience. With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. 

For a good in-depth explanation check out the article: http://sproutsocial.com/insights/twitter-cards-guide/
This guide covers everything you need to know about Twitter Cards, from which type is best for you to how to measure their performance.
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The Paramount Group.us, inc's profile photoPeter Grzybowski's profile photo
 
That was a good article and I am looking forward to reading more when I get to a desktop
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Anneita Mcrae

Getting Found Online  - 
 
We custom make kitchens our cabinets are made from solid furniture wood available here in South America. 
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Angnaoyakpheak Konyak's profile photoJon Mckenzie's profile photo
 
Wow! Wat a fabulous furniture.....
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Wade Harman

Running Your Business  - 
 
With all of this conversation about Google Plus taking some things away from the network, it makes someone stop and think about their marketing efforts on G+.

What would you do if Google+ did close their doors today? Would you have a targeted audience on another social network?
Worried about the Google Plus network and the life of your social media marketing? Here's what you should focus on.
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Cesare Beccaria's profile photoEmily McBride REALTOR®'s profile photoIBS BOOKKEEPING SOLUTIONS's profile photo
2 comments
 
I can't imagine trying to market on G+ . I set up a business page, but let's face it. When you need a GC your not looking on G+ your going to google General Contractors in your area. When I need a roofer I'm not looking at G+ I'd be lucky to find 1 within an hours drive and then I'd still have to google him. Frankly I just don't see the value of G+ for my business or social media in general for that matter. 
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iBeani World

Introduce Yourself  - 
 
Hi we are iBeani

We are starting out our quest on social media. We are a bean bag stand for tablets and smartphones and you can visit our website http://www.ibeani.co.uk/ to find out more. We are happy to answer any questions you guys have, and would happily take any advice or criticisms you have of our product or website.
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Tep Panha

Introduce Yourself  - 
 
Hello, I am the owner of computer school in the Cambodia.
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Tep Panha's profile photoAsif Altaf's profile photo
2 comments
 
i have been working as a Assistant Manager in Meezan Bank Ltd in Pakistan,my email asifaltaf09@yahoo.com,keep in contact
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Alfred Ceballos

Running Your Business  - 
 
Hello,
 We are a carpet / Tile & grout Cleaning Business. Serving the greater South Bay, Valley area. Professional Certified Technicians, at your request. we also Service Upholstery/ area rugs. Water Damage extraction/Drying. Se Habla espanol. 

                                                  Contact Us at www.steambrightsj.com
                                                   E-mail steambrighhtcarpetcare@Gmail.com
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Nomade's profile photoWhite Rapids Marketing's profile photo
Nomade
 
Hello and welcome, +Alfred Ceballos​! How is business?
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George Kao

Working Smarter  - 
 
The intuitive niche decision...

If you are trying to figure out what service / product / business to build next, watch this video.

It helps you clarify and confirm a niche that matches your energy, confidence, and what the market will pay for.

To access the spreadsheet, go to -- http://j.mp/intuitiveniche -- all lower-case

#niche   #startup  
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David Sutphin Photography's profile photoTod Moses II's profile photokimlee joy's profile photo
2 comments
 
Awesome!
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IMS Cloud

Running Your Business  - 
 
Small Business Owners: Does your Company Use the Platinum Rule?
IMS Cloud originally shared:
 
Small Business Lesson: The “Platinum Rule”©

Travis Bradberry wrote a piece recently entitled: “11 Secrets of Irresistible People”.  In it he advised doing things like “smile”, “have integrity” and “ditch the small talk”.  One thing he mentioned was what he called the Platinum Rule.

You all know the “Golden Rule”, don’t you?  This is the rule of ethical reciprocity. That is to say: You should treat others, how you wish others to treat you.  Bradberry calls a variation of the Golden Rule the Platinum Rule which he proposes:  You should treat others as how they wish to be treated.

In business this may present some difficulties.  Please consider:

• An employee requests a raise.  Using the Platinum Rule, you know EXACTLY how they want to be treated: “Why yes, Sally, I agree and you will receive your raise in your next pay check!”  Obviously, if you can neither afford the raise nor believe their performance is not deserving of the increase, this becomes a business problem.  It could also create a morale issue if your employees do not also share when (or how much they receive) in increases.  Awareness of Sally’s raise WILL get out because previously she was unhappy and now she is as happy as a pig in hog heaven, so they of course, will know that she received a raise.
• Your customer wants to buy your product but would love to purchase at a price which you cannot afford.   Can you cut costs in some manner to sell at a discount?  Can you encourage them to buy more, thus increasing your margin through the reduction of costs? The Platinum Rule can’t be followed here because what your customer wishes just cannot be met.  

In each of these examples I would maintain that the better Rule to follow is the Golden Rule. 
• If Sally wants a raise and you can absolutely not afford it or you believe her performance is not deserving of a raise, you need to communicate this to her.  
o If affordability is the issue, be honest (as you should be with all your employees).  Tell her that revenues are lower than expected and fixed costs are higher and a raise is not possible at this time.  Offer to revisit this in (perhaps) six months.  You might als o ask for her input on how revenue might be increased or expenses lowered. 
o If the issue is related to her performance, you must tell her.  Provide examples of areas within her responsibility area that need to improve. Set goals with her (this should be a mutual agreement and revisit her performance in six months.  If she makes progress, acknowledge it. A raise could be awarded with continued progress towards on her goals.
• If your customer wants a lower price and you absolutely cannot afford it, communicate this with them.  Offer them something you can afford, such as revised payment terms. If the customer has a pattern of paying in 45 to 60 days, tell them you can offer a discount that is equal to the Accounts Receivable float you wait for each of their sales (see CFO Fundamentals, Managing Receivables, Example 21.4). Perhaps a prepayment agreement that would save you on invoicing and re-invoicing and carrying the unpaid receivable on your books.  Maybe a 3% discount would benefit both companies.   

After consideration, I think it is almost impossible to follow the Platinum Rule in business.  You are in business to make a profit and serious business decisions cannot be made on the wishes of others.  Better to treat others as you wish to be treated: fairly, openly and with honest communication but I invite your discussion and feedback.

For more information on small businesses, click here to subscribe to our series or contact us directly at info@imscloud.com.

IMS Cloud- 2015©
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About this community

In celebration of #WorkLifeHarmony this month, we created this bucket list (https://goo.gl/vytJpc) to inspire you to break out of your work rut. Challenge yourself to do the things listed here and share your progress in the community using the hashtag #WorkLifeHarmony. Welcome to the Google Small Business Community—a place where businesses can get the help they need to succeed on the web by connecting with experts and each other. We provide ongoing trainings, compelling discussions and insider tips. In addition, our certified community advisors offer their expertise to answer your toughest questions about business and the web.
Mountain View, CA

Exodus Digital Marketing

Building Relationships  - 
 
So you've heard about this content marketing stuff, RIGHT?

You've taken a stab at it and published content, pushed it on social media and your STILL not getting the results you hoped for, IN FACT, even the crickets left.

Look, before you pull out your hair and go nuts trying to figure how to generate a buzz about your content, you MUST understand people's emotions.

You're not writing to "generate traffic", you are writing to "entertain & influence potential customers" 

There's lots to know about building an engaged audience who turn to you for advice, and you can learn more about it here.

Thanks to our guest post by , Enjoy!

#socialselling #influencermarketing #psychology  
Social proof is the most powerful form of marketing & advertising. Using word of mouth and social media to create explosive sales for small businesses.
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Social Media challenges:

I've used Hootsuite to post to multiple platforms, but that does not help me inside each platform to send to the various groups. What applications do any of you use to speed up posting to groups?

I'm an independent author of a new SciFi series called "Harmonic Wars"'. So, as you can imagine, I'm very active on social media to promote my book. I have Facebook, Google+, Twitter and LinkedIn accounts and share posts with multiple groups inside those platforms. I've specifically targeted Science Fiction groups as well as ancient aliens and archeological groups as well because my book uses mysterious ancient sites as focal points for my SciFi story.

I've found the "Insights" metrics invaluable in learning what works and what doesn't in regards to posts. All I can say is: KNOW YOUR AUDIENCE! When I post things about the Great Pyramid of Giza in a SciFi group I get little to no response. However, the same post in an archeological or ancient aliens group gets lots of hits. Seems like a no-brainer, but I believe many people miss this in their marketing campaigns. Sometimes I can reword a post to tailor it for different types of groups and be successful, but it quickly becomes time consuming. Who has the time to post to hundreds of different groups on multiple platforms? I certainly don't.
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Pavel Chekmaryov

Introduce Yourself  - 
 
Hi!
Me and my friend are making simple, flexible "BPM9000" for small and medium businesses.
It's called Minority. A platform for teams where you can describe activities of your company by processes, compare current implementation of process with previous and generally manage your workflow.
It helps to see current work status, bottlenecks of workflow and more.

I need some feedback about do you find it useful? Do you need application like this?
Minority is the workflow managment tool for small teams and growing businesses. Try it for free..
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jeff Seiver's profile photoJon Mckenzie's profile photoMarao Home's profile photoTrust Stanley's profile photo
 
Thanks but no I don't need that type of service
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nicola leonardi

Working Smarter  - 
 
Do not focus on crowd. More than focusing on a particular target the higher the probability of success. Your product has to have something to talk about, then you'll find influencers that will promote for free.
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Junk Away

Introduce Yourself  - 
 
Hello, I am the owner of Junk Away Solutions, in the Sacramento area.
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Nomade's profile photoHashim Khan's profile photo
2 comments
 
hi
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Innovation Inspiration

Running Your Business  - 
 
What percent of people do you think click on a google ad to make a purchase if an opportunity follows the ad lead too?
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Hashim Khan's profile photo
2 comments
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Hi guys! 
I would like to ask you something. There've been a lot of changes recently on G+, and many people don't think it's relevant to keep G+ in their daily mix of publications.

Can you confirm what are the benefits of having a G+ account today and using it daily to post, for a small business?

Thanks a lot!
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Bob Ingram's profile photoGil Pac's profile photo
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Gil Pac
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Hi +Rachel Desbiens-Després:)
Great question. Does G+ bring any more customers to me than any other social channel from a SEO, PPC or SMM perspective?

No, but as +Three Rivers Forge stated, being over the one million mark in views really grabs my clients attention. And when they see the quality of my content l get a new level of respect that sets the tone for how l can help them.

 I do not position myself as an SEO ninja master. I position myself as an influencer and they get it.

 Also, you as a leader to your clients, you must change the perspective of "many changes" to "improvements" with Google.  Let your customers know you have a high level of insight and awareness of how and why things work at Google.

These simple shifts in your mindset and approach will place you head and shoulders above every one else. 
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Randy Penny Wilkinson

Introduce Yourself  - 
 
Hello all,  We're a small brick and mortar store, Survival Outfitters opened 4 months ago on the Gulf Coast.  I'm new to Google and have been trying to help drive clients to our store, Google pages and website but have not been too successful at it, yet.  I've just found this community, any and all help is more than welcome, thank you!
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Bob Ingram's profile photoRandy Penny Wilkinson's profile photojeff Seiver's profile photo
9 comments
 
Thank you Bob, I've just spent the last hour doing just that!
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Money Tree Ingredients

Running Your Business  - 
 
Apply Pay and Android Pay: What do they have to do with your business, online or offline?
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