SEO & Video Marketing: Google Brand Labs Estimates Video Marketing Will Increase By 74% By 2017
You are missing out on a very cost effective and Search Engine Optimization technique if you are not using video marketing.
Search engines like Google don’t just index websites, they index videos too.
Google owns YouTube and has for quite some time so doesn’t it make sense for Google to index videos on YouTube, yes I think it does.
Here are some staggering YouTube Video Statistics:https://www.youtube.com/yt/press/statistics.html
Here are 120 more YouTube statistics just published in November 2015http://expandedramblings.com/index.php/youtube-statistics/
And video marketing is not just limited to recording and uploading a video to YouTube.
Google has another video platform know as Google Hangouts where you have Video recording sessions known as Google Hangouts On Air where you literally can run your own presentation to the entire world.https://hangouts.google.com/
Have questions about Google Hangouts On Air? Then hop on over to the Google Hangouts forum where I’m usually around answering questions about Hangouts and Hangouts On Air.https://productforums.google.com/forum/#!forum/hangoutsHow Do Videos Impact SEO? Great Question!
The answer is pretty simple, Keywords, YouTube Optimization (Upcoming post soon), including industry specific terms and categories, and people searching for this information.
I’ve seen with my own eyes people finding business by searching for a term and finding a video then contacting the business owner to learn more.
In fact one of my clients is a lawn care professional and he swears by the videos he has on YouTube and says he gets most of his business from the video instead of his own website!
Think like your customers, it is easier for them to watch a video than read through text, especially if they are visiting from a mobile phone.
When you make your customers experience easier and enjoy what they are watching you have already set yourself above your competitors.
What I really love about YouTube and Google Hangouts is for a small business, or really any size business it levels playing field because you have a worldwide audience and it is a solution for any size business.. You literally can connect with anyone in the world.
Plus you can always have a co host to help you through an event or promote a product or service you offer.
Afraid to get in front of the camera? I get it.
Felt the exact same way when I started doing Google Hangouts, I was afraid, I did not know what I was doing, I had no one there to help me learn, but yet here I am a year later, still doing hangouts and videos, featured on YouTube shows like the Saturday Morning Marketing Smarties, every Saturday at 2 PM EDT / 11 AM PDT, The Very First Google Hangouts On Air On Forbes.com, (read the entire Forbes.com Article), This week I'm speaking to a class at John Brown University using Hangouts with +William Rock and talking about Google Non Profits talking about AdWords Ad Grants and all the benefits of the Google Non Profit Program.
But there are so many ways to use videos besides you sitting in front of a camera and here are a few examples for you to consider using for video marketing your business.
Videos can be used to reach customers, employees, new contacts, and share information about your business and who you are and what you do, Here are a few types of videos to consider:
Customer Testimonial Videos
Explainer / Tutorial Videos
Product Review Videos
Service Review Videos
Sales Or Promotion Videos
Introduce Your Team Or Employee Videos
Webinars For Meeting Customers Or Employees
Broadcast Events Like Industry Conferences Or A Sales Event
Industry Trending Topic Videos
Trending Topics Videos
Video Blogs: Tell People What You Want To Talk About
Public Service Announcement Videos
Webinar / Meeting Videos
Classroom / Teaching Videos
18 Video Marketing Statistics If You Are Still Not Convinced That Video Marketing Works
*So My Question Today Is, Are You Using Video Marketing For Your Business