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Try out this nifty way to communicate with and engage your patients, followers and prospects!

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Recommended reading
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley

Practical techniques for applying neuroscience and behavior research to attract new customers.

"Brainfluence" explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This has to have some influence on their decision to join a concierge practice.

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. I use these with clients to choose tactics and measure consumers' preference, what cues they might react to, and why they make a decision to choose concierge medicine.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. Read it and work smarter with your consultant (assuming your consultant "gets it").

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. "Brainfluence" offers concierge and direct practice physicians short, easy-to-digest ideas that can be accessed in any order.

Discover ways for your professional brand and concierge practice to form emotional bonds with patients and prospective customers. The book includes ideas for every medical practice.

Well worth the read!

PwC's Health Research Institute predicted 44 percent of employers are expected to offer HDHP as the only benefit option for employees within the next three years.

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Focus on differentiation, transparency, analytics, and a continued improvement of the customer service experience. Also a new look at content marketing with an eye toward reducing “digital noise” and increasing visual storytelling in addition to content that sparks emotion and action. What can you learn from this?

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It's a must for concierge medicine doctors and dentists. Without it you fade into the woodwork with all your competitors selling the same amenities packages.
Personal Branding for physicians who want to differentiate their service is a must. Today’s private practice and hospital-employed physicians are far more entrepreneurial than their predecessors. They have to be to survive. But this also means they must…

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Yesterday, I had lunch with one of our clients in Denver. We set up her transition to concierge medicine in August, and she already signed up 2/3rds of her goal maximum patient enrollment!

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