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Job Description:

Provide extensive input into the methods used to gather and store analytic data ensuring established targets are met; integrating advanced statistical techniques into enterprise wide data stores to increase the value of information contained there, and to make enterprise level data more useful in the strategic and business planning process
Enhance/refine/create reporting through dashboards and other data visualization techniques that enhance stakeholder understanding of key business metrics/indicators
Develop and execute analytic projects including statistical models, segmentation, lists preparation, reporting, and ad hoc analysis using BI and statistical tools
Develop business case presentations and action plans to drive strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis
Consult and advise teams on how to improve KPIs through the use of modeling, forecasting and simulation techniques
Recommend appropriate statistical solutions to business problems to ensure the effectiveness of marketing, targeting and product development activities
Recommend test and control strategies to measure bottom-line impact of Marketing strategies by leveraging advanced analytical tools
Develop reports and presentations, documenting analyses and ensuring that key stakeholders understand the business implications for those analyses
Leverage internal and external customer information to understand customer propensities and derive/refine customer strategy
Prepares forecasts and recommendations based on industry research and data analysis in the areas of product preferences, market penetration, practices and sales trends



https://www.ibainfotech.com/senior-analyst-targeting-analytics-jobs-jacksonville

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