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Uncovering the realities of today’s digital marketing landscape (whitepaper)

Citation: Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights:

• 73 percent of marketers plan to increase their digital marketing spend in the next year.

• In the next year, 44 percent of marketers plan to use a predictive analytics tool, but only 18 percent use predictive analytics today.

http://venturebeat.com/2014/06/04/uncovering-the-realities-of-todays-digital-marketing-landscape-whitepaper/

#Analytics   #Sales   #Marketing   #Purchasing   #PredictiveAnalytics  
Posted by +Dan Durrant

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com
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Some of the basic benefits of #BusinessIntelligence

Citation Mix:
With today’s BI tools, business folks can jump in and start analyzing data themselves, rather than wait for IT to run complex reports. This democratization of information access helps users back up—with hard numbers—business decisions that would otherwise be based only on gut feelings and anecdotes. / #DecisionMaking   #SelfService   #InformationTechnology  
. . . 
Sharing is vital to the success of BI projects, because everyone involved in the process must have full access to information to be able to change the ways that they work. BI projects should start with top executives, but the next group of users should be salespeople. Because their job is to increase sales and because they’re often compensated on their ability to do so, they’ll be more likely to embrace any tool that will help them do just that—provided, of course, the tool is easy to use and they trust the information. / #Collaboration   #Executives   #Sales  
. . . 
A broad range of applications for BI has helped companies rack up impressive ROI figures. Business intelligence has been used to identify cost-cutting ideas, uncover business opportunities, roll ERP data into accessible reports, react quickly to retail demand and optimize prices. / #SaveMoney #GrowIncome

Besides making data accessible, BI software can give companies more leverage during negotiations by making it easier to quantify the value of relationships with suppliers and customers. / #SupplyChain   #Purchasing  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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#InternetofThings Will Need Millions Of Developers By 2020

Citation Mix:
It all comes down to developers, because it's developers and the companies they work for that are pulling intelligence from the data. / #BusinessIntelligence  
. . . 
No single company will win in the IoT, nor will any one app. Such developer-driven demand "will create new Internet of Things markets that are several times bigger than the ones we could ever predict with a spreadsheet that extrapolates today’s market." / #Apps #MarketIntelligence
. . . 
In such an IoT world, devices are not the problem. According to Gartner, we'll have 26 billion of them by 2020. Connecting them isn't, either. As VisionMobile's report makes clear, however, "making sense of data" is the real challenge.  / #Analytics #BigData
. . . 
[D]evelopers aren't the buying audience: they create the ecosystem that makes other buyers interested in buying hardware, cloud services or some other value.  / #Cloud #Purchasing
. . . 
the real money in IoT is not in the "things," but rather in the Internet-enabled services that stitch them together. / #GrowIncome

Posted by +Dan Durrant via +Maria Nieves Lorenzo Galés 
https://pmrks.com/measurevents

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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Obama’s top data guy is leading team of 48 scientists to help non-profits use big data

Citation: Obama’s chief data scientist Rayid Ghani has just summoned 48 socially minded aspiring data scientists to Chicago this summer for a fellowship called Data Science for Social Good (DSSG).

Funded by Google chairman Eric Schmidt, this fellowship started last year and this year is its second time “to tackle problems that really matter.” This year, projects partners include World Bank Group, City of Memphis, and Montgomery County (MD) Public Schools.
. . . 
One project this year that can help with the development of such a tool is tackling “text analysis of government spending bills to understand pork spending.” In this project, DSSG mentor Joe Walsh, a political science PhD candidate from University of Alabama, will assist a group of four students in “identifying earmarks using machine learning methods” to figure out where the money has been allocated. Sunlight Foundation provides data sources, and the Harris School of Public Policy at University of Chicago will provide more technical expertise.

#TextAnalytics   #Purchasing   #CentralGovernment   #USA   #Transparency   #BigData  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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Innovation at heart of procurement: Improving public services

Citation:
G-Cloud was a joint-industry and government initiative, and is an important step towards the way government procures technology as well as creating more opportunities for new entrants.
. . . .
Through joint-working between the technology sector and government, techUK believes there can be a real change in process, behaviour and culture leading to a significant positive impact in public service delivery.
. . . . 
The use of data analytics represents a fantastic potential tool for driving innovation and efficiency in the public sector

#Analytics   #DriveInnovation   #CentralGovernment   #Purchasing   #PositiveLocalImpact  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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Social enterprises could be a solution to government procurement failures

Citation:
As it stands, government procurement practice is not working. Money is wasted and the government, public service users and taxpayers are not getting the best deals for the billions invested. The Public Administration Select Committee (PASC) on Friday [19 July 2013] published the Government Procurement report, which raises these concerns, and looks forward to what can be done to solve these problems. / #CentralGovernment   #Purchasing  

The government, with its enormous spending power, is a market maker. This position means procurement practices and contracts can be shaped in a way that benefits both the economy and society – but too frequently this is not the case. Social Enterprise UK has repeatedly highlighted the dangers of emerging oligopolies in public service markets – where a small number of large companies dominate, creating dependency and holding an enormous amount of power over buyers. / #MarketIntelligence  

Drawing on the likes of G4S and Serco, Friday's report highlights the continued procurement and contract management failures in this area. Companies are delivering failed services and still being paid – and they often go on to provide more services because of the unhelpful structure of contracts. / #ReduceRisk  

Smaller providers like social enterprises – organisations that reinvest profits and are answerable to communities – are squeezed out of contracts. The report says more can be done to help these types of providers access government contracts – and we agree. / #TodaysChallenges  

The barriers they face are a result of many factors, but can be largely credited to a commissioning culture that remains risk averse. The way the government has developed contracts means they are often so large and complex that smaller organisations like charities and social enterprises simply either aren't large enough to deliver a contract, or can't compete with monolithic firms wielding whole teams devoted to winning contracts. / #Charities   #PositiveLocalImpact  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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"Professional procurement is about much more than saving money"

Professor Nick Petford, Vice-Chancellor at University of Northampton and Chair of Procurement UK spoke with many people about procurement and contract management, both in the UK and most recently Australia.

Citation:
One recurring theme is that that often those who spend money in institutions do not tend to think of procurement as a strategic function, regarding it instead as a rather mundane transactional and administrative activity.  In my opinion this needs to change.
. . . .
With the challenge of budget cuts and declining surpluses, senior management across higher education and related sectors can no longer regard procurement as an administrative, process-based exercise.  We will only meet demanding efficiency targets and enhance the student experience and institutional competitiveness if we start seeing procurement as a strategic asset.  We need to develop appropriately skilled procurement professionals who can deliver real cash savings and help where necessary protect institutions from unmanaged commercial and operational risk.

#Education #Managers   #Purchasing   #SaveMoney   #ReduceRisk  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com

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The Access Pledge : Positive Local Impact in #Procurement
Looks like a smart initiative in the #UK

Citation:
The Access Pledge is an attempt by the BITC (Business in the Community) to get its member organisations to “make their business fair, transparent and open” to the extent that small and medium suppliers are able to compete on a level playing field with larger suppliers. It’s a relatively simple pledge, with little fuss – the only caveat being that it must be signed by the chief executive or equivalent. / #Charities   #Transparency   #PositiveLocalImpact   #Executives  
 
So far a number of organisations have signed up – including the likes of IBM, Veolia, Deloitte, Network Rail, HP, Goldman Sachs and BP, among others. And you can read some of the initiatives underway on the BITC website. [http://www.bitc.org.uk/our-network/members-directory]
. . . . 
One of the attendees has developed a cloud system allowing companies to register interest and post any problems they have experienced working with procurement. Additionally, it’s working on a system that will allow its internal customers to search for relevant solutions and products within its SME supply base. By the end of Q1, it hopes to have more than 700 suppliers on the system. / #Cloud   #Purchasing   #Collaboration   #Benchmarking  
Source: www.procurementleaders.com/blog/my-blog--david-rae/unlock-innovation---take-the-access-pledge
. . . . 
Also see this report: The case for working with small and medium enterprises

[The report] provides an evidence base and business case for large businesses supporting SMEs, including social enterprises, in addition to the ethical, social and economic case more widely reported.

[R]esearch identified six business benefits to companies:

Strengthened supply chain / #SupplyChain  
Engaged employees / #HumanResources  
Enhanced reputation / #PositiveLocalImpact  
Greater innovation and creativity / #DriveInnovation  
Increased financial returns / #GrowIncome  

Source: www.bitc.org.uk/our-resources/report/access-growth-and-innovation-case-working-small-and-medium-enterprises

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com
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School's EdTech #Purchasing Challenges

Citation:
[gamesandlearning.org] asked one of the authors [of Smart Series Guide to EdTech Procurement], Tom Vander Ark,  CEO of the educational consulting firm Getting Smart, to answer a few questions about what his work and research means for learning game developers and marketers. Along with Daniel Owens, a principal at the nonprofit Learning Accelerator, Tom offered some thoughts about the market games face in schools. / #Education  ( Developers of adaptive learning systems, learning games, and apps should read the entire article to better understand how to help those trying to make smart edtech investments.)
 . . . . 
[S]marter procurement reduces the risk of [Education Technology] not being implemented properly. However, it behaves differently than most other assets procured–t changes quickly, both in terms of offering and price, and vendor information is less developed than in other industries. / #ReduceRisk  
. . . .
A: Bad purchasing is a function of a convoluted school finance system that creates lots of little pots of money with strings attached (e.g., SpEd, T1, ELL, Curriculum). This mess is often convoluted by a lack of clarity in decision making. With many people in charge of programs and projects, it’s often hard to create coherent strategies and integrated IT systems. / #DecisionMaking   #InformationTechnology  

Since 2010, this complicated context has been complicated by the viral teacher adoption of mobile apps and resources which makes many classrooms a complicated tech soup. / #Mobile   #Consumerisation  

This system has led to a fragmented decentralize market of buyers, with little communication about who is buying what and for how much. Higher level coordination among purchasing districts could lead to improved product quality and price. / #Benchmarking   #SaveMoney  
. . . .
Particular problems we see frequently:

- Districts don’t know what they own;
- They issue purchase orders for devices before developing plans;
- There are often several departments/people buying systems, applications, and devices for the same classrooms—and they don’t usually work together;
- They too frequently assume their needs are unique and sponsor customized development; and
- They don’t fully consider training and maintenance costs.

cc +David Pidsley Posted by +Dan Durrant 

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#Manufacturing Industry should follow the EU Conflict Minerals regulations

Citation:
On 5 March 2014, the European Commission (Commission) set forth its long-awaited draft proposal for a new European Union (EU) “system for supply chain due-diligence” for the responsible sourcing of certain minerals [tin, tantalum, tungsten and gold] originating in “conflict affected and high-risk areas.”  The proposal shares some similarities with the provisions of the Conflict Minerals Rule promulgated by the U.S. Securities and Exchange Commission in response to Section 1502 of the Dodd-Frank Wall Street Reform Act, but differs in many key aspects. / #SupplyChain   #EU   #NaturalResources  
. . . . 
In sharp contrast to Dodd-Frank, the proposed EU regulation is “global in scope” and follows the Organization for Economic Cooperation and Development (OECD) Due Diligence Guidelines in this respect.  The draft regulation includes the key phrase: “conflict-affected and high-risk areas.”  These are defined as “… areas in a state of armed conflict, fragile post-conflict as well as areas witnessing weak or non-existent governance and security, such as failed states, and widespread and systematic violations of international law, including human rights abuses.”  Amazingly, it appears that the Responsible Importers who are subject to the rule are the ones who will make the determinations whether countries are “conflict-affected or high-risk areas,” using international templates to help guide business decisions in collaboration with other companies and organizations.  The regulation is intentionally vague on this point to avoid the de facto embargo that Dodd-Frank has created for DRC conflict minerals. / #Globalisation   #Legal   #PreventFraud  
. . . . 
The EU intends to use public procurement options, i.e. its purchasing power, to reward product manufacturers who can demonstrate that their products contain minerals sourced from Responsible Importers.  Thus, in a fashion similar to Dodd-Frank, the EC expects the end-product manufacturer to apply pressure up the supply chain.  The difference is, the importer is the focus of the regulation. / #Purchasing   #PositiveLocalImpact  

Posted by +Dan Durrant 

Cause Analytics is here to help you navigate through Business Intelligence, understand today's challenges and tomorrow's technologies.

www.CauseAnalytics.com
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