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Wedding cinematographer London, London wedding cinematography by kubicki.me wedding videographer based in United Kingdom, England.
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Khoa Le

General Discussion  - 
While so much of any video's success has to do with finding the right concept and then doing what it takes to bring it to life, you'd be surprised how quickly a video production can fall apart as a result of communication breakdowns and confrontations. We've been doing film and video production ...
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Khoa Le

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The 10 Second Rule: How to Design Your Video Production to Grab Audience Attention Fast
http://goo.gl/3XyZ8i
‪#‎kvibeproductions‬ ‪#‎kvibe‬ ‪#‎corporatevideos‬ ‪#‎shortfilms‬ ‪#‎commercials‬ ‪#‎infomercial‬ ‪#‎videoproduction‬ ‪#‎production‬ ‪#‎film‬
‪#‎commercial‬ ‪#‎filmmaking‬ ‪#‎videography‬ ‪#‎filmmakers‬ ‪#‎musicvideo‬
‪#‎singer‬ ‪#‎passion‬ ‪#‎music‬ ‪#‎cinematography‬ ‪#‎tvcommercials‬ ‪#‎businesscommercial‬
As video marketing has become increasingly important for every brand, and as online video audiences have continued to get more sophisticated, it's become integral to grab their attention…FAST! If you've ever visited the KVibe blog, then you'll already have an idea of how critical it is to come ...
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Jeff Foster

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HURRY and register NOW as spots are filling up FAST for the two One-Day Field Trip Workshops at NAB Show 2015!

Saturday - Beginner Flyers :
http://nab15.mapyourshow.com/6_0/sessions/session-details.cfm?ScheduleID=300

Sunday - Advanced Flyers:
http://nab15.mapyourshow.com/6_0/sessions/session-details.cfm?ScheduleID=396
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Jeff Foster

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Have you upgraded your GoPro HERO4 Black/Silver to the latest Firmware yet? 2.7k/60fps and more! http://bit.ly/1C2vdVz
Today, GoPro unlocked a host of new features for the HERO4 Black and HERO4 Silver that will amp the performance, capabilities and convenience of the cameras even higher. Run a quick update on your HERO4 software to enable even more dynamic content capture. ;
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Khoa Le

General Discussion  - 
 
How to Prepare Your Video Production Strategy for 2015 and Beyond
By Garrett Hemmerich on December 16, 2014

The New Year always brings about that inkling in people to make fundamental changes in their life. How often they follow through with their resolutions is a different story, but, regardless, it’s the time of the year when people feel the need to adjust.

Maybe it’s just that feeling of things wrapping up that makes people want to wrap up all their bad habits and start anew. That instinct can serve you very well, however, when it comes to your video production strategy.

Like anything media related, the entire video production process is in a perpetual state of evolution. New tools and practices are discovered all the time, as are new ways that video can bring your company heightened levels of success.

So, it only makes sense that, no matter how you use video at the moment, your entire strategy needs to be reviewed and most likely altered fairly frequently, and New Years is the perfect time to do so.

Make sure your information still adds up.

Many corporate or commercial videos love to proudly display company numbers or industry statistics. So, you must refresh any statistics that you display for site visitors, and that goes the same for any content at all that may appear dated.

You may have a video describing, for instance, how long you’ve been in business. In that case, you must update those numbers to give your company the credit it deserves or replace the total number of years with the date your company started providing those products or services to avoid future issues.

On top of that, the details presented in your video about your brand message, voice, or personality will often require tweaks or even sweeping changes based on industry trends or new information you’ve learned through analyzing your performance.

So, elements of the video like calls to action need to be reviewed and adjusted, if necessary. After all, what’s the point of utilizing these incredible new measuring tools if you don’t change your video marketing plan according to the results?

Basically, if you refine your mission, which you inevitably must, then you must also refine all your content to coincide with your new vision and direction, and that includes the information provided in your video production.

It’s a great time to assess and re-evaluate. 

This time of year is also a perfect time to see which videos are working and which aren’t. That way, you can design and implement next year’s slate using this new information as a guide.

You may find that, if you’re doing your video production in-house, you’ve reached the point where the results justify some professional help. After all, anyone who knows anything about internet marketing knows that staying still, becoming stagnant and content with your efforts, is the worst thing you can do.

So, if things are working, you need to think about how to improve them. One way to do this is to rethink the basics, such as what your new goals for your video productions are, the kind of content you need to provide, any changes in your target audience and what, exactly, you want them to take away from the video.

And, of course, you need to research to see what new questions your target audience may be asking. You need to find out what’s bothering them and what they need a solution for because, by year’s end, they may have a whole new slate of issues.

This is also a good time to take a look at your investment, in both time and money, and your ROI. You need to determine what parts of your efforts are working and then decide if you should allot more time and money to creating certain kinds of videos.

Additionally, a company’s social media marketing efforts often slow down a bit during the holidays. That makes it a perfect time to evaluate and refresh your video approach on these platforms as well.

Going forward, it’ll be about mobilization and specialization.

So far, we’ve talked about the kinds of things to look for and the areas that will likely need some alterations at the end of any year. Now, let’s get 2015 specific, and one thing that you can expect to see a lot more next year: mobile video.

With products like the Apple Watch almost here, it’s all but guaranteed that the use of mobile devices will continue to grow. So, you’ll likely need to shift your video production efforts in that direction.

That means tracking and taking into account mobile user activities, and designing mobile-friendly/mobile-centric video content for these users.

Another trend to expect in the coming years is the need to design your video productions with more customized intentions. It seems that, in every walk of life nowadays, people are expecting to receive information exactly when and how they prefer.

So, very general video concepts intended to have a somewhat universal appeal may need to be discarded in favor of creating content customized to very specific audiences.

Lastly, while your goal with your use of video should always be to give something meaningful or entertaining to your audience rather than just shamelessly plugging away, that could become even more critical in the coming year.

Statistics show that there is an increasing number of people who start a video, but don’t actually watch it through to the end. As you’d guess, conversion is very low in those cases.

That’s why, in the coming year, companies will want to take certain measures to ensure that they’re getting their money’s worth with their video production efforts, and providing worthwhile content is the only way to fully leverage the medium.

Review, refresh, and revitalize.

New Years is the time of year when people re-evaluate their behavior from the previous year and make adjustments in light of new information. In that spirit, why not also make it the time of year you do the same for your video production efforts? Use this time to review, refresh, and revitalize your entire video marketing strategy.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

Kvibe Productions 
http://www.kvibe.com/ 
591 Summit Avenue Suite #101
Jersey City, New Jersey
Phone Number: 347.533.8657

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials#infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials#businesscommercial
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Khoa Le

General Discussion  - 
 
Video Production for Presentations: How to Make One and Why You Should
By Garrett Hemmerich on December 10, 2014

In this day and age, presentations in the corporate atmosphere look far different than they used to. There is a variety of new tools available to enhance the effects, leading to seemingly endless supplemental possibilities.

Now, Powerpoint and other kinds of visual accompaniment like it have been around of course. Technology has played its part in business presentations for quite a while now, and that includes help coming in the way of video production.

However, with the explosion of sites like Instagram and Vine, and the overall increase in value of having a video for business purposes, its value has also risen in terms of presentation accompaniment.

There are more ways for a video to be the difference maker in your presentation than ever before. And we’re not just saying that because we’re a video production company.

So, let’s take a look at some of these new possibilities and see how a video production for presentation accompaniment can help you and your company stand out and leave an impression that truly lasts.

Demonstrate and explain.

First and foremost, the most obvious point of crafting a video production for a presentation is to demonstrate how a new product works or explain a new concept or process. A simple slideshow just doesn’t cut it anymore.

It’s no secret that any type of visual accompaniment, at its most basal level, has a natural appeal to the viewer’s sense of sight. Things like charts, models, and props have been useful tools to demo and explain products or processes for years.

And often, a video with this objective can be repurposed with a little work, as a product demo or explanation vehicle may be relevant to employees and current or potential customers alike.

In a presentation, an inspired video like this can create some genuine excitement about a new product, service, or idea; maintain audience attention; and raise brand awareness. Just keep it short and don’t let it become an infomercial.

A little music or an intriguing sound design, some inspired visuals, an overall quality aesthetic, it all but guarantees to draw more emotion out of viewers than someone standing there reciting lines.

Make the audience want to know your story.

Like with any corporate video production, the platform also presents a great opportunity to tell your company story or at least explain your brand personality or outlook.

A talking head and a slideshow are key factors and really do help, but they’re simply not enough. Using video allows you to be fun, hip, and upbeat with your message. Add some text and graphics, and it can be more concise than any other tool too.

What really sets videos apart, though, is their unique way of capturing the spirit of their subject. Remember, the entire art form began without sound, so it was essential to get the point across in a different way.

That’s what makes videos such effective tools for getting at the why of the message. The how and what may be better suited, at times, for other aspects of your presentation, but video is the perfect tool to use to display your company’s passion, your essence.

That same concept applies to getting at, not just the essence of your company or message, but the essence of a point being made in the speech. Sometimes, it’s simply easier to get people to grasp a certain part of a presentation by showing an illustration of it in video form.

Take advantage of the rise of mobile.

The next big thing in business presentations, in general, may be leveraging the stunning rise of mobile technology. Nowadays, everyone in the room for the presentation probably has a smartphone on them.

They can often be a distraction, but if done properly, you can get the devices to work in your favor as tools to help people actually focus even more.

Smartphones can be used to receive additional material, to vote or allow for audience polls, or for the audience to send questions or feedback to the presenter.

But we’re talking about video production, and these devices are powerful tools in this area as well. You can send the video you’ve just screened as part of your presentation to audience members so that they can check it out again if they want to.

On top of that, it’s a great way to make sharing the video easier, so you can build your social media presence up too. So, instead of politely asking everyone to put away their phones for the presentation, why not incorporate the devices into it?

Just tell a good story, above all.

The one issue with crafting a video production for presentation purposes is that, with everyone on the internet viewing videos all the time, it’s getting harder and harder to impress.

That’s why, like with any other story or piece of content, the central aim should be to use the video as a way to enhance and support the material. Figure out a clever way to do that, and you won’t need to pull a rabbit out of a hat to gain attention.

Additionally, it’s more feasible than ever to achieve a high-quality visual quality at affordable rates. Whether you want to use video to demo or explain a new product or concept, or craft a memorable company narrative, you can make it look good.

So, don’t go into your next presentation armed with only your index cards and a clicker for the slideshow, not in this day and age.

Take the time to design a video production to accompany your presentation, and you’ll put yourself in a much better position to be remembered, and that’s the whole point isn’t it?

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial 
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Bhushan Mahadani

General Discussion  - 
 
Bhushan Mahadani originally shared:
 
Can Static Frames Take You To The Oscar Doorsteps? Watch Ida Ok, now Oscar fever is on and you must have seen most of the nominated films. But have you seen Ida a Polish drama, directed by Paweł Pawlikowski which has two nominations in  Best Foreign…
Can Static Frames Take You To The Oscar Doorsteps?Ida has been shot in black and white with most of the static frames. In fact the above trailer has only static shots and there is not a single camera movement.
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Khoa Le

General Discussion  - 
 
How to Find the Perfect Location for Your Next Film or Video Production

By Garrett Hemmerich on December 4, 2014

Just imagine it. You’ve written or gotten your hands on a compelling script. It’s one of those stories that causes your imagination to start running wild immediately. You’ve already envisioned the perfect location, the right atmosphere for nearly every scene of the film or video production.

So, now it’s about finding the location that best matches the one you’ve created in your mind. However, it’s nearly impossible to find something that looks exactly like the setting you imagined, and it’s truly miraculous when you find such a place.

If you’re lucky enough to stumble on your dream location then, by all means, use it. However, it’s much more common to find something that is in the ballpark of what you had in mind, but will require some effort and good old ingenuity to make it work.

Plan and prioritize.

First and foremost, do not underestimate the time and effort required for the location scouting phase. You want to make sure to give yourself enough time to figure out the best possible location, or you’ll risk settling for something less than what you intended for your film or video production.

It’s not just about looks either. There are some other basic requirements besides how well it fits, visually, with the script. Elements like the lighting and sound conditions must be considered, and it takes a bit more than just popping by a week before you intend to shoot the scene.

For example, the time of day you scout the location could have drastic effects on the conditions. The light may change depending on the time you visit and if it differs from the time you intend to shoot. Also, if you intend to use professional equipment, check the power availability at the location.

It goes the same for sound as well. Everything may sound fine at first until that AC kicks on unexpectedly. Also, nearby residents or businesses may be less busy at certain times than others, making the location more manageable at specific times of the day. That’s why it helps to visit locations multiple times on different days.

On top of that, you need to think about prioritizing what’s needed at each location. You can make a checklist and review it at each stop. The point is, decide what’s most important to the scene and look for that first. Then, go down the list and, at the end, review your findings to find the best overall fit.

Let the content dictate where it’s shot.

That sounds simple enough, but when you find that amazing and picturesque setting along your scouting travels, the one that doesn’t actually happen to fit any scene in your script, it gets a bit more difficult.

Too often, artists go with a location for their film or video production simply because of its striking visual quality or the level of convenience it presents. While these things should factor heavily into the decision, they shouldn’t be the deciding factors.

Let the nature of the material dictate where you shoot it. Also, if during the screenwriting process you’ve taken heed of the age-old advice to write about what you know, then the location scouting may not be as challenging.

If the story is set in the world you live in, then take advantage of any and every location you can. Whether it’s your house, your friend’s business, whatever it is, just be resourceful.

Look for potential over perfection.

Like we mentioned earlier, it’s nearly impossible and somewhat of a miracle to find the perfect location, the one that’s a spitting image of what you’ve been imagining since the film or video production process first began.

That’s why it’s much more beneficial to look for potential in locations rather than perfection. Unless you’re working with a sky-high budget, keeping costs down is always a factor. So, again, resourcefulness is the name of the game here.

It’s not just about making a particular location work for a certain scene either. If you’re really clever, you may find that you can have a single location work for multiple scenes, and appear as multiple, separate settings.

Talk about being resourceful. If you can manage to knock out 2-3 scenes, set in different physical locations in the script, in one single place, then you’ve made some real progress. You can save a lot of time, effort, and money by being clever with your locations this way.

The tools of the trade.

Luckily, there are some tools available to make the location scouting for your film or video production a little more manageable. Some things can’t be predicted, but you can prepare and equip yourself to deal with them as they occur.

A smartphone cam or other type of camera can be incredible tools for the process. This is where a storyboard can help too. If you’ve taken the time to create one, you can take pictures of the locations you visit that best fit the shots you’ve designed.

You can even make an updated photographic storyboard this way. It’s a great way to start judging the space availability too. If you’re having a hard time getting the frame composition you envisioned, just imagine how much more difficult it will be when the room’s filled with equipment and people. On that note, a simple tape measure is always a good idea too.

Location scouts need to be a whole lot more.

The truth is, location scouts need to be kind of like magicians, in a way. Their job is to marry imagination with reality. They need to find the location that best fits what the project’s creator has crafted solely in their minds.

It’s no easy task, and there’s more to the process than simply having an eye for it. Planning and prioritizing are key, as are considerations for potential changes in lighting and sound conditions, possible spatial restrictions, a general resourcefulness, and the utilization of the right tools for the job.

Get these things right and, even if you don’t manage to discover your dream location for a scene, you’ll know how to adapt to your surroundings and bring those dreamlike qualities to whatever spot you end up in.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.
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very helpful.
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Share your original video content on here with the world! If it's a project you worked on, tell us what position you had in it and talk a little bit about the behind the scenes process! Please don't post other people's work & viral videos in this community.

Richard DePaso

Questions / Advice  - 
 
Is Your Company Website Mobile Responsive?

Google's latest algorithm release focuses on how mobile friendly or responsive websites are. Take a look at what we're doing to keep up.
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Blue Ficus Studios

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Hello we are Blue Ficus Studios!! Check out our youtube comedy web series!! We love feedback!

Quote of the day: Chase dreams first everything will come next! ~Kale #Quoteoftheday #subscribe #videographers #workinghard #upandcoming
Ep. 9 take a look: https://youtu.be/L7mZAaQuuCE
Ep. 9 outtakes: https://youtu.be/oGyRkCIRDRU
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Khoa Le

General Discussion  - 
 
How to Use Video Production in Real Estate
http://goo.gl/J3gw55
‪#‎kvibeproductions‬ ‪#‎kvibe‬ ‪#‎corporatevideos‬ ‪#‎shortfilms‬ ‪#‎commercials‬ ‪#‎infomercial‬ ‪#‎videoproduction‬ ‪#‎production‬ ‪#‎film‬
‪#‎commercial‬ ‪#‎filmmaking‬ ‪#‎videography‬ ‪#‎filmmakers‬ ‪#‎musicvideo‬
‪#‎singer‬ ‪#‎passion‬ ‪#‎music‬ ‪#‎cinematography‬ ‪#‎tvcommercials‬ ‪#‎businesscommercial‬
For some businesses, in certain industries, corporate or commercial video production can be especially helpful when it comes to marketing. Now here at KVibe Productions, a full-service video production company, we obviously believe that video marketing is a good idea for any business in this day ...
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Khoa Le

General Discussion  - 
 
Learn How to Do Video Testimonials the Right Way
By Garrett Hemmerich on December 22, 2014

While video production has become a necessity for pretty much any company within any industry, the most effective ways to use it for particular business needs vary greatly.

That’s why concept development and pre-production are so important to the process. You need to figure out what your specific objectives are and who the target audience is, among other things.

Only after you factor in the specifics can you determine, exactly, how a video production will serve your company best and set about planning it. However, there is one type of video production that, if done well, can help any company grow.

That, of course, is the testimonial video. While some companies may get more out of a corporate explainer video than a product commercial and so on, a testimonial fits nearly any bill, as a company’s reputation is always of utmost importance.

Let’s face it. Who wouldn’t want to hear it from the horse’s mouth? So, let’s take a look at how a video testimonial could help your brand and the different ways to approach making one.


Video audiences aren’t what they used to be.

Gone are the days of shamelessly plugging your services or jamming your products down potential customer’s throats with blatantly obvious sales pitches. Nowadays, audiences can sniff that kind of method out almost immediately.

That’s what makes a video testimonial the perfect fit for these new audiences who have wizened up to the old marketing methods. After all, there is no industry in which potential customers wouldn’t find tremendous value in content provided by previous customers. It just makes sense.

It’s also a great way for your brand to earn some immediate credibility and trust. People will feel a unique connection and see your brand as one made up of real people living real lives, rather than just a logo accompanied by phony sales pitches.

Additionally, a well-crafted video testimonial will allow your potential audience to walk in your current audience’s shoes. They’ll be able to get a feel for how your company actually helps people and then decide if it can help them the same way.

When audience’s hear a review or opinion from a person that they have no reason to doubt or distrust, they’re less skeptical and much more likely to convert into customers. To put it simply: They’ll believe them and, therefore, they’ll believe in you.

Video testimonials require real people, who have real lives.

Now, just because testimonials are so effective, that doesn’t mean the video production process will be a breeze. Like with any production, there are a lot of loose parts to consider when planning and executing the production.

For instance, because the subjects are real people, the production will require them to give you time out of their real lives. So, you need to be extra careful not to waste it. When real people are willing to share their experience, you don’t want to get in the way of that in any way, shape, or form.

That’s why, while pre-production is important in any and every shoot, it takes on additional value in a testimonial video production. You must show up fully prepared.

You need to make decisions as quickly as possible when problems arise, and, if you’re doing an interview, make sure you’ve designed targeted questions that lead the interview right where you want it to go without making the subjects have to find their own way.

Different strokes for different folks.

Often, you’ll find you have many different kinds of people within your customer base. No target audience is completely alike, and people will utilize your products or services for different reasons.

You need to make sure you market the right aspects of your product or service to the right people. Different people prioritize things differently, including their concerns and values.

So, it helps to do whatever you can to determine all the differences within your target audience. Then, design specific testimonial video productions intended for the various groups.

Don’t let B-roll take a backseat.

Like with any video production project, you need to ensure you end up with, not just enough, but the right footage. If you take the time to think about what kind of B-roll footage would be useful, you can take your video testimonial to the next level.

The point is, you don’t just want talking heads and B-roll can add some flair, but a little planning is usually in order. It helps to think about what kind of specific B-roll footage will truly support, or better yet enhance your story, rather than going by simply what looks good.

Maybe it means capturing some footage of your workplace just to give an idea of the kinds of people your company is made up of and what a typical day looks like. Or maybe you think a few shots of real people using your products or services would help. It depends on the nature and intention of the project.

B-roll just presents another opportunity to connect people with your brand. You can bring them in closer and let them know a little about your personality. Again, trust and credibility are key, and this is another great way to start earning those things.

Lastly, the basics still matter.

While all the above matters, there are still certain things that are simply mandatory in order for your video testimonial to find true success.

Achieving a quality aesthetic is key. After all, the whole project will be a reflection of you and your brand. The normal concerns such as location scouting, lighting and sound conditions, the equipment required, etc., matter as much in testimonials as in any other project. If you’re not up to it, you should consider hiring professionals.

So, take the time to adequately prepare for the video production, consider all facets of your target audience and design different projects accordingly, get creative with your B-roll, and get all the essentials right.

From there, make sure your video is easy to find on your website, share it on social media, and display anywhere else where it could possibly reach your target audience.

Do all that and you’ll soon see why the show-don’t-tell nature of a video testimonial is fast becoming the perfect tool to reach today’s sophisticated video viewers.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial 

Blog Link: http://www.kvibe.com/2014/12/22/learn-how-to-do-video-testimonials-the-right-way/
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Khoa Le

General Discussion  - 
 
New to Corporate Event Video Production? Here’s What You Need to Know
By Garrett Hemmerich on December 19, 2014

Planning a corporate event can be a fairly large investment. Some would argue that that’s why adding the extra costs of a video production is useless and a waste of budget.

That couldn’t be further from the truth. The amount of time and energy you spend organizing the event are precisely the same reasons that recording it is so important.

There are a variety of ways to use a video production for a corporate event. You could craft anything from an introduction or opener to a recap and review.

The point is, creating an event video is the only way to fully leverage the benefits of the event by giving it more life. More so, if you’ve ever visited the KVibe blog, then you’d know that at this point, video is no longer an option in business; it’s a necessity.

Use video to craft an event teaser.

Right off the bat, you can cleverly design a video production to be displayed before the event begins. You can interview future speakers or event organizers, for example. Think of it like a movie trailer and try to build some anticipation for what’s to come.

A pre-event corporate video is a great way to show the audience why it will be worth attending and remaining for the event’s entirety. You can grab their attention and lock them down.

There are other ways to use video before the event takes place, but that all depends on the specifics of your industry, your company, and the event itself. The point is, you can use video as a way to create genuine anticipation for the event.

Once the event starts, the possibilities for video are endless.

As far as creating a video to run during the event itself, it may present the best way to reenergize your audience or to ensure you get their undivided attention when you need it most.

The big thing about designing a video production to play during the event: timing. You need to consider when it will be a good time to infuse the room with some new energy or determine the moments when you need to get the attendees’ full attention most.

If the event is something closer to an industry trade show, a video played at the right time and containing the right kind of content for the attendees is one of the best ways to draw people to your area.

The all-important post-event video.

Now, you may be comfortable with the number of people attending your event and, therefore, may not feel the need for a teaser video. You may also be so confident with your presentation or display that you believe a video will be too much to use during the event. That’s all fine and you may be right.

However, there’s no excuse for neglecting to design a video production for after your corporate event comes to a close. It’s a no-brainer and the best way to ensure attendees will remember you and your brand long after the event has come to a close.

Like mentioned earlier, businesses spend a lot of time and money to put these events together and to make sure their company is a part of them, so it’s borderline insane to neglect recording it in any way whatsoever.

At it’s simplest, a well-crafted video, post-event, is a great way to wrap up what was covered and to remind people what they need to remember.

It’s also the perfect way to connect with those people who just couldn’t make it. They can see what they missed and learn why they simply must figure out a way to attend the next one.

From there, use your old friend social media. Post it, email it, do whatever you can to get it out there. That way, no matter how many people actually attend the event, you have the power to pass on the content and create more interest about your brand down the line.

So the question is, in house or out?

So, now that you know that a corporate event video is a necessity, not an option, the question you’re probably asking yourself is, do you DIY or hire a video production company?

If you’re leaning towards the DIY approach, know this: you need to closely examine and analyze a lot of variables before just discarding the idea of hiring out for your video’s production.

For instance, it’s not just a camera you need to worry about, but lighting, sound, and the entire post-production process, and that’s far from everything.

Forget about equipment, what about the know-how? Although it’s gotten easier to achieve a quality aesthetic at reasonable costs, that doesn’t mean you’re born knowing how to do it.

Visual storytelling is truly a fine art. You can’t just step in and shoot the same way you would a family party and expect cinematic results. After all, where you choose to position the camera, right off the bat, is a creative decision, and you may want people who have made those kinds of decisions before.

Corporate event videos should be a mainstay in this day and age.

Let’s face it, corporate events can get pretty dull, pretty fast. It’s far too common to see industry people slouching in their chairs or burying their heads in their smartphones to escape boredom.

That’s what makes a corporate event video production so vital nowadays. If you expect people to have any interest in your content, you’ll have to earn it by providing them with interesting content. Video is the perfect tool to accomplish this.

So, whether you decide to use video before, during, after, or in all portions of the event, just remember that it has the power to grab people’s attention, entice them to attend, reenergize them when things slow down, and, most of all, to instill in them how crucial it is that they attend the next one and learn more about what you do.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial

Blog Link: http://www.kvibe.com/2014/12/19/new-to-corporate-event-video-production-heres-what-you-need-to-know/
Planning a corporate event can be a fairly large investment. Some would argue that that's why adding the extra costs of a video production is useless and a waste of budget. That couldn't be further from the truth. The amount of time and energy you spend organizing the event are precisely the ...
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Khoa Le

General Discussion  - 
 
3 Ways to Get Up to Speed On Hyperlapse Video Production
By Garrett Hemmerich on December 17, 2014

Hopefully, at this point, you’ve implemented some type of video production into your marketing strategy. Whether you make explainers about new products, in-house corporate videos, or use the medium in any other way, the point is, you already know what a tremendous marketing tool it is.

It’s also a tool that requires constant adjustments. Video is in a constant state of change as new technologies and, with them, new possibilities emerge every day.

One of those new possibilities, which comes in the way of Instagram’s hyperlapse app, deserves a closer look. It has the power to become an integral part of any company’s marketing methods and some brands have already begun using the tool in some very interesting ways.

So, let’s take a look at what hyperlapse is all about and why you need to start thinking of making it a part of your video marketing strategy.


Learn what separates hyperlapse from timelapse.

Hyperlapse cinematography is different than timelapse which, of course, has been around for a while. The difference: Hyperlapse allows for fluid movement, effortlessly.

Timelapse cinematography is usually achieved by using a tripod and staying still for a long period of time, like hours and hours. You’d need some type of motion control rig to accomplish a tracking shot.

The reason for this is that, without some type of stabilization in place, there’s a high risk for shakiness if the cinematographer tries even the slightest movement. But now, that’s all changed.

Hyperlapse’s stablization technology allows the same shots that used to be inherently shaky to become high-quality videos, and the possibilities that come with these new capabilities are endless.

Now, if you’re not using social media platforms like Facebook and Instagram as part of your video production plan, you should be.

For those that are, you’re probably familiar with the inherent stability issues that come with shooting the kinds of quick and quirky videos these audiences like. Hyperlapse allows you to retain a heightened level of quality when creating the kinds of short and light videos that commonly populate these sites.

Determine how and where hyperlapse can help most.

At first, it was all about messing with time and scale because of how hyperlapse works, but as time goes on, companies are starting to use the tool in more clever and innovative ways.

Like we said, the name of the game now is fun and short. This new technology has provided companies with brand new ways of creating that kind of content without having to sacrifice quality.

These kinds of video productions can be effective in a variety of ways for your business. For instance, they present a great way to show off a new product. You can create a quick video depicting a happy customer arriving home with your product and trying it out.

While there are many more ways to show off a product using hyperlapse, the app is also perfect for putting the viewer right, smack-dab in the middle of some kind of activity. For instance, Mercedes-Benz recently used the tool to put the viewer right behind the wheel for a wild ride in one of their cars.

Maybe you’d like to give your viewers a little taste of what it’s like behind the scenes at your company. Hyperlapse makes this kind of virtual tour fun and fast, again, the perfect combination for today’s audiences.

It’s also a great way to document the happenings at an industry conference or event. You can use hyperlapse to make company events look more exciting and energetic. That way, viewers may be more inclined to attend the next event and join in on the excitement.

There are a ton of other ways to use hyperlapse in your video marketing to increase your web presence. Showing how a product’s made, for instance, is another common concept. The bottom line: It has the power to make something intense and wild out of what could be an extremely boring subject.

Use hyperlapse for mobile viewers.

Think about it. Considering the way mobile technology has taken off and the vast amounts of people that prefer to now receive their content on these devices, short, fun, and concise should factor into your parameters for future video projects.

Mobile users think differently and want things differently too and, because there are so many of them, you need to think differently as well when it comes to video production in order to successfully appeal to these viewers.

That’s what makes hyperlapse so potentially effective with mobile audiences. The things that mobile viewers look for in their video and content are the same things that make hyperlapse so unique and innovative.

Up to hyperlapse speed yet?

It’s worth mentioning that, just because Instagram released the hyperlapse app, that doesn’t mean its usefulness is contained to that platform alone.

While videos can be shared on Instagram, hyperlapse is a stand-alone tool, with function and value beyond the social media platform. Really, it’s more of a universal photographic or cinematographic tool.

So, start familiarizing yourself with hyperlapse and what it can do, if you haven’t already. Online audiences are increasingly looking for video content that’s fast and fun yet still relevant or useful.

Hyperlapse is the perfect tool to use to ensure a video production satisfies all those preferences while still retaining a high level of quality. Its effectiveness comes down to understanding why and where it can help most, how to use it, and how to leverage its natural appeal to mobile viewers.

Just think of hyperlapse as a new addition to your storytelling toolbox, and use it wisely!

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

Blog Link: http://www.kvibe.com/2014/12/17/3-ways-to-get-up-to-speed-on-hyperlapse-video-production/

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial
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Khoa Le

General Discussion  - 
 
Video Production: How to Determine How and Where It Can Help Most
By Garrett Hemmerich on December 13, 2014

Video now accounts for the majority of consumer web traffic. So, the question is no longer if a video production can help improve your web presence and marketing efforts, but how and where it can be most beneficial.

It can get a little complicated at times. The potential for the use of video and the variety of ways it can help your company grow seem to expand every day.

And while it’s gotten easier to achieve a high-quality aesthetic at affordable rates, that doesn’t mean it’s free or instantaneous. A video production takes time and money.

That’s why it’s a good idea to figure out what, exactly, you want to get out of a video and how and where it makes the most sense for your company before jumping into production.

Brainstorm and discuss your intentions and priorities.

In order to determine where a video production will benefit your company most, you must discuss and determine your goals, and prioritize them beforehand.

Is your intention to increase or improve on the interactive appeal of your company? Is this video being made for industry experts in different locations? Or maybe you just want a homepage explainer video to let visitors know who you are.

The point is, a video can wear many hats and serve many purposes. The different intended audiences, among other things, should dictate differences in the concept development and video production processes.

So, by coming up with a definitive list of objectives and priorities, you’ll be able to customize the production and display the video where it can help your company most.

Start with basic applications.

I mentioned it earlier, but I’ll say it again. High-quality video production is easier than ever to achieve, but that doesn’t make it free nor does it eliminate the time it takes to get there.

So, just as some careful planning and preparation beforehand can pay dividends down the road, starting with basic video applications and analyzing their effectiveness before just trying them out everywhere is a great way to save some time and money too.

By the basics, I mean gradually introducing video production to your company. For example, many businesses start by shifting meetings and group discussions to video form.

That way, they have the opportunity to observe and judge the kinds of effects it has. It’s also a great way for companies to start getting an idea of costs and what kinds of results they can expect based on what they’re putting into it.

Then, the company can decide if they’d like to move their video strategy from a simple conferencing alternative to something more creative.

Is it for the customers, or employees?

Video conferencing is far from the only way you can use a video production in-house. For instance, many employees nowadays work from home, so it can be a great way to keep them informed and connected.

Or maybe you’re looking to improve your workforce’s performance and understanding of your company’s process. Video can be a great tool here as well. You can craft something to educate employees about practices and policies, or use them as training tools.

A well-designed video production can also be the best way to recruit new employees. So, whatever it is you’re trying to accomplish or improve on internally, video can help.

Enough about the in-house functions a video can serve, although there are more. Now, let’s talk about the other side of things: the customers. Obviously, an explainer video can be a great way to introduce your company and what you do, and to tap into the essence of your brand personality along the way.

While a video can display some dedication and competence to current and potential customers through the sheer existence of one, it’s also a great teaching tool for your target audience.

You can educate customers on the latest industry news or trends, or you can give them some tips that may help their everyday lives. Then, of course, revealing or introducing new products or services is a perfect function for video too.

You can even craft a video production in which your target audience is the subject of your video. Displaying customer testimonials and reviews is a great way to earn trust and credibility because viewers tend to believe previous customers.

Besides that, all the old rules apply.

While there are many more ways to use video to your advantage and a variety of approaches and goals, you still need to consider all the basics once you decide where a video will serve your company best.

When setting out on any video production, you need to consider the initial concept and script development, the kind of equipment you’ll need, the lighting conditions, frame composition, sound design, all post-production processes, uploading, and properly optimizing the finished product for search.

So, take the time to, first, decide where a video will benefit you most, and then design a production with these goals and expectations in mind. From there, just get the basics right and, if all goes well, you’ll soon understand why video is fast becoming a crucial part of any marketing strategy.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, a feature film, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

Kvibe Productions 
http://www.kvibe.com/ 
591 Summit Avenue Suite #101
Jersey City, New Jersey
Phone Number: 347.533.8657

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial
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Khoa Le

General Discussion  - 
 
How to Get the Most Out of Your Film or Video Production
By Garrett Hemmerich on December 8, 2014 

If you’ve ever visited the KVibe blog, then you know how we feel about the value of using film or video production for corporate or commercial purposes. At this point, it should simply be a no brainer.

If you don’t have a company website, you need one. If you have a company site, but you don’t have a homepage video or any video content on your site, then you need to give some serious thought to producing some.

However, this post isn’t about the value of video for commercial or corporate purposes. Like we said, that’s a given. Today, we’re not talking about purposes at all. We’re talking about repurposing.

While producing video with a decent level of quality is more manageable than ever, it still takes a considerable amount of time and money to do so. That’s why figuring out ways to reuse content for your videos, or to reuse the videos themselves, could be a game changer for your company.

Topic development can be doozy.

Until you’ve actually had to brainstorm and develop a concept for content yourself, it may be difficult to understand how hard it can be to come up with that initial launching point. And the thing is, a poorly chosen topic could render a whole lot of work pointless.

That’s why it helps to repurpose topics for videos that you’ve used in the past and have had some success with. Whether it’s an old blog post or you use key points of a speech to form an outline for your video production, repurposing the topic for your video can be a huge time, and money saver.

Think about it. If you’ve already spent the time coming up with a relevant topic, one that has proven to be of interest to your target audience and one you’ve researched thoroughly, then why waste time coming up with a totally new one? The inherent differences of the mediums will ensure the video has at least somewhat of a unique quality compared to its counterpart(s).

Repurposing topics doesn’t have to be something done solely in hindsight either. It helps to think long-term right from the start. If you develop a solid concept for any piece of content, think immediately about how it can be part of a long-term strategy, and how video can support it.

What are some of the different possible purposes?

So, now that we know a bit about the value in finding and reusing topics, let’s go over some of the different ways you can use your videos once they’ve been completed. It’s worth noting that having a plan in place for this kind of multiple functionality, before production begins, is crucial.

Whatever they are, the changes you make to each version of your video should be dictated by your intended purpose, platform, and audience. After all, a video could be used to recruit employees or pitch to investors, as much as it can be used to sell products or promote services.

The basic approach to repurposing video is to start with a longer, 60-second piece for something like your website homepage. Then, depending on the other platforms and audiences you’d like to it to reach, cut a few shorter snippets out of it and alter them for their new home and the specific eyeballs they’ll reach.

By doing that, you increase the reach of the video production and you also get the opportunity to customize each piece for whichever audience it’s intended for. Remember, different audiences expect different things from their content.

The platforms differ too.

We touched on it a bit above. It’s not just about cutting the video into separate versions intended for separate groups of people. You can also get more out of your video by posting different variations in various places rather than just your website homepage.

Vine and Instagram videos, for instance, are being used increasingly to send messages in the form of quick videos. Facebook is another place to consider creating a cut of your video for. If you’re clever you can reuse your videos here, or at least a variation of them, as part of a long-term marketing plan.

You can also implement a video, or part of it, into an email as part of an email marketing campaign, or use it to help your company stand out at trade shows and industry conferences. The same video can wear many hats, with a little work of course.

Another thing: Here at KVibe we’ve executed a lot of film and video productions and, as long as the crew knows what they’re doing, there usually isn’t a shortage of footage. Conversely, there should be plenty extra.

So, whether you take a shorter clip out of your original cut or you use extra, unused footage from the shoot to make something a little different, either way works. Just take the time to customize it for its new purpose and target audience.

Repurposing is incredibly beneficial, but do so carefully.

By repurposing proven topics for your video production and by tweaking and reusing the videos themselves for multiple purposes, you can help give shape to your online voice and presence, and help keep the brand message consistent.

There is a multitude of new platforms and channels on which you can deliver and display your video. But it’s always important to remember that these various platforms are populated by a variety of people.

So, while it’s entirely possible and incredibly advantageous to create different versions of the same video production for different reasons, some serious work is required.

The last thing you want is to overuse it. If you do too much with one piece of video content, you could risk dulling the impact it has on the viewer. So, by all means, repurpose your video. Just do so carefully.

KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.

#kvibeproductions #kvibe #corporatevideos #shortfilms #commercials #infomercial #videoproduction #production #film
#commercial #filmmaking #videography #filmmakers #musicvideo
#singer #passion #music #cinematography #tvcommercials #businesscommercial
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Bhushan Mahadani

Tips & Tricks  - 
 
Bhushan Mahadani originally shared:
 
How Christopher Nolan Shot His No-Budget Film,’Following’ Christopher Nolan is your favourite director,isn't he? After all he has made big budget movies like Batman Begins, The Dark Knight, The Dark Knight Rises, Man of Steel, Transcendence…
Christopher Nolan Shares Shooting Secret Of His No-Budget Film,'Following.'Christopher Nolan is your favourite director. as he has made big budget movies.
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Ita Udo-Ema

Questions / Advice  - 
 
 
Breaking it Down
Garrett Gibbons does a nice job breaking down the costs associate with shooting a music video.  Next time someone comes to you looking to do a music video for $1000 you might want to have them read this.
By Garrett | Published Sep 01 2011 The landscape of music production, marketing and sales has drastically changed many times in the last ten years....
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