Because Windows has it all there for them I have come across the same thing, which is why I do tutorials and reviews on Linux, not so much to switch peoples thinking that they should be using Linux, but to show people that Linux can do what Windows can do too. When I first used Linux, way back in Ubuntu 10.04 I thought that I would break it and many a time with Nvidia drivers especially I mucked it up, but persevered reinstalling Ubuntu 10.04 and taking note of what I had done wrong.
People want an OS to just get on with their everyday things and the building it up part of Linux is what in my opinion is putting people off. Windows users are so used to a system, with everything working first time out of the box, that when they come to Linux they feel as if they have come to an alien world. But now we have Ubuntu Mate 16.04 with the Welcome screen, that helps you and tells you everything you need to know and many other Linux OSes doing the same, with notes on how to install them, installing software, configuring desktop etc.
But still people want to use Windows, that is up to them we live in a world of choice and we can't force people to switch over to Linux that would be stupid, all we can do is give people the information on that there are alternatives out there.