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What Matters For Commercial #CarpetCleaning Businesses in #Marketing Right Now

Now, more than ever, you need to understand marketing, and what things to shake up and stir up.

Now, more than ever, you need a different way of thinking, a new way of marketing, and a new perspective.

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Top #LeadGeneration Tactics For #B2B Commercial Carpet Cleaning

Below are three lead generation practices that must be used in some combination to guide the act of building a steady stream of highly qualified leads. No matter if you run a marketing department tasked with generating leads or you’re an individual sales person trying fill the lead gap, this is your plan of action.

1. Social relationship building

Many cleaning businesses are looking for a few dozen good clients, so I find it odd that they get sucked into the friends, likes and followers trap.

Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects.

Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.

Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.

2. Small batch direct mail

I return once again to the idea of smaller is better. I know we all want to do that blast thing and have it rain leads, but the more personal you can get the better.

You will receive far greater results targeting 50 or 100 ideal prospects a month and reaching out with a personalized letter outlining one highly actionable idea than any other form of mass communication out there.

For example, imagine getting a personal letter that included a statement like this: “We’ve found over the years that our customers want to know how reduce employee absenteeism. We’ve also found that one of the most effective ways to actually do this is [fill in your killer tactic here]” If you would like to receive more tips like this or learn how to more fully employ this idea please visit our video series here [your URL].”

3. Relevant warm calling

I would never advocate cold calling, although plenty of people still do it. The problem is that the notion of cold implies dumb calling. I still get calls today from people who start off by saying that they would like to come by and spend 30 minutes of my time learning what I do to see if there are any synergies.

First off, let me say that if you use the word synergies you probably aren’t going sell me anything, but further, let me say that it is nearly impossible to not know what my business does – heck, you wouldn’t have to work that hard to have my family medical history and some knowledge of my music and food choices, so no call should ever be cold.

Picking up the phone and connecting after thoroughly researching relevant and personalized discussion topics is how you create warm calls.

Let’s back up to the previous point concerning small batch direct mail. A powerful way to up the response of said small batch mail is to claim in that letter that you intend to call the recipient next Tuesday to talk about several more ways they can increase their sales from having a clean environment.

Welcome All to Commercial Carpet Cleaning. Would you like to share your stories, recent jobs etc to share with others

Welcome +Tatton Carpet Care to the Community

Thank you for the invitation!

Hi all new here. Our cleaning division are carpet cleaning specialists. :)

We're a new start-up business based in London.

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This is a large sized Businessmen's Club the biggest problem being allowed to soil and not incorporating a maintenance program. The soiling was particularly bad towards the Kitchen entry/exits. Not helped by the sewn in carpet borders that needed a  fair degree of attention. We found the need for a really good pre-enzyme product scrubbed in at lower temperatures the acidic rinsed and turbo dried worked the best!

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