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Tauseef Azhar

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Microsoft Excel is an excellent and powerful tool when it comes to analyzing data-sets. Though, if you are not good at Excel, even simple stuff like deleting & inserting rows column could be trick. The Digital Marketing Inst...
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Google has made massive changes to how they handle and document structured data

Google has just rolled a completely redesigned web presence for their structured data information, along with changes to the names they assign to structured data-powered features and, it appears, to those features themselves.

Some key observations from an initial pass.

Structured data information now split between two areas

There are now two sections relevant to structured data and disambiguated entity use.

Guides
https://developers.google.com/search/docs/guides/

An overview of different search result features, a gallery of rich results examples, a developer checklist, resources on indexing, and several pages about how structured data translates into SERP display features.

Data types
https://developers.google.com/search/docs/data-types/data-type-selector

A list of different types that generate rich search results, with use cases, guidelines and markup specifications for each. Each of these replaces what were previously "rich snippets" specification pages.

These are now organized into (extensible) groups by use case: Site Structure (e.g. sitelinks search box), Authorized Presence (e.g. corporate contacts), Creative Works (e.g. recipes) and Commerce (e.g. products).

Rich snippets RIP

Google has ceased using the term "rich snippets" in their documentation. Instead these are globally rich results - with the rich card now being the primary term for an enhanced result in search results.

Mobile, mobile, mobile

As per the move to "rich cards" from "rich snippets" the focus is clearly on the mobile experience. Most, if not all, examples now show rich cards in a mobile context.

The host-specific recipe list

"A host-specific recipe list displays cards from a single source." Supported by ItemList markup, recipes are now eligible to be shown in a carousel of site-specific recipes.

On-site examples be gone

Previously example code would appear on the specifications page for each rich snippet type. Now examples are links that launch example code directly in the Structured Data Testing Tool.

There are now also global links to Inside Search, Github and a YouTube playlist.

The Github link ("Fork our samples and try them yourself")...
https://github.com/google/search-samples/
... is pretty sparse at present.

One Article to rule them all

There are no longer separate pages for "article rich snippets" and "top stories with AMP", but a single page for article markup.

Live Blogs and Software Apps move to a holding pen

Features that aren't currently supported for all publishers are now found under:

Early Access and Partner-only Features
https://developers.google.com/search/pilot/open/

Currently housed here are "Live Blogs" and "Software Apps", each of which had their own page in the Structured Data Section of Google Developers. Despite its "we are piloting" disclaimer, however, "Local Businesses" information resides under Data Types.

I'm sure there's more to be uncovered: leave a comment if you spot something interesting!
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Steve Plunkett
moderator

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Kailin Borton, Associate Director, Content Strategy has received the Cincinnati Go Goetta award! Thank you for being a team player, going the extra mile on all of your projects and having a positive attitude. Congratulations, Kailin!
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mmmmm...goetta
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Steve Plunkett

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In this informative session, presented by the SEMPO Education Committee and Industry Expert Guest Speakers, we will discuss The Art of Remarketing.

Join our SEMPO committee members as they cover these topics, and more, in an open question-and-answer format. Learn more here: www.sempo.org/event/hangout_remarketing_apr2016
This Hangout On Air is hosted by SEMPO. The live video broadcast will begin soon.
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The Art of Remarketing
Thu, April 28, 2:00 PM
Hangouts On Air - Broadcast for free

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Steve Plunkett

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Hello and welcome back to another week here on This Week in Search. Each week some of the brightest minds get together to talk about the latest news from the world of search, SEO, social and more. Don't miss it!

As always, drop by early for seating if you'd like to join the panel. Also feel free to add your own news stories to the event page or drop us a question via the Q&A application.  
This Hangout On Air is hosted by SEO Training Dojo. The live video broadcast will begin soon.
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This week in Search - April 15th 2016
Fri, April 15, 1:00 PM
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Steve Plunkett

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#RankBrain Google Hangout
 
Hello and welcome back to another week here on This Week in Search. Each week some of the brightest minds get together to talk about the latest news from the world of search, SEO, social and more. Don't miss it!

As always, drop by early for seating if you'd like to join the panel. Also feel free to add your own news stories to the event page or drop us a question via the Q&A application.  
This Hangout On Air is hosted by SEO Training Dojo. The live video broadcast will begin soon.
Q&A
Preview
Live
This week in Search - April 15th 2016
Fri, April 15, 1:00 PM
Hangouts On Air - Broadcast for free

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David Harry (the Gypsy)'s profile photoSteve Plunkett's profile photo
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Lol..
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Steve Plunkett
moderator

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this is where i work.. my kind of people... =) #DontThinkSmall
 
Congrats to Rockfish Mobile Architect, Warner Skoch, for modifying a Gameboy with Raspberry Pi so it can play almost any retro game.
Meet the Gameboy Zero. It’s a classic Gameboy shell with a Raspberry Pi’s heart. But the mod isn’t purely cosmetic.
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Steve Plunkett
moderator

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This week in search

If you missed the session on Friday, here's the condensed version - great fun with +Ammon Johns - +Jennifer Slegg - +Doc Sheldon - +Steve Plunkett - +Steve Gerencser - +Tony Dimmock (and a cameo from +Bill Slawski lol). And others... Enjoy

https://goo.gl/sq1L6n
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I think AMP is a waste of time to be honest. Ive seen what amp pages look like and from a users point of view they really suck! Sorry but that's my opinion. We are making pages ultimately for the clients. In my opinion that is what matters the most.
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Steve Plunkett
moderator

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With this update, when users perform searches in the Google app, any related AMP news articles will appear in the ‘Top Stories’ section of their search results.
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Steve Plunkett
moderator

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Open Graph Meta Tags
The  Open Graph protocol  enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. While many different technologies and sche...
The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. While many ...
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Steve Plunkett
moderator

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Complete and Total #ROCKSTAR Information
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Steve Plunkett

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Hello and welcome back to another week here on This Week in Search. Each week some of the brightest minds get together to talk about the latest news from the world of search, SEO, social and more. Don't miss it!

As always, drop by early for seating if you'd like to join the panel. Also feel free to add your own news stories to the event page or drop us a question via the Q&A application.  
This Hangout On Air is hosted by SEO Training Dojo. The live video broadcast will begin soon.
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This week in Search - May 13th 2016
Fri, May 13, 1:00 PM
Hangouts On Air - Broadcast for free

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Steve Plunkett
moderator

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Not on Twitter? Sign up, tune into the things you care about, and get updates as they happen. Sign upLog in. You won't see these kinds of Tweets next time you're here. You'll see more of these kinds of Tweets every time you're here. You won't see these kinds of Tweets next time you're here.
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Steve Plunkett
moderator

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Steve Plunkett

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Hello and welcome back to another week here on This Week in Search. Each week some of the brightest minds get together to talk about the latest news from the world of search, SEO, social and more. Don't miss it!

As always, drop by early for seating if you'd like to join the panel. Also feel free to add your own news stories to the event page or drop us a question via the Q&A application.  
This Hangout On Air is hosted by SEO Training Dojo. The live video broadcast will begin soon.
Q&A
Preview
Live
This week in Search - April 15th 2016
Fri, April 15, 1:00 PM
Hangouts On Air - Broadcast for free

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Steve Plunkett
moderator

Discussion  - 
 
Podcasts are finally coming to Google Play Music, after the service announced it was adding the format back in October. According to an internal NPR email obtained by Android Police, Google has...
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It's alive

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Steve Plunkett
moderator

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The Art of Remarketing
Google + Hangout | April 19 | 2 pm Eastern
In this informative session, presented by the SEMPO Education Committee and the Industry Experts, we will cover topics in the Art of Remarketing. Join our expert guest speakers as they cover these topics, and more, in an open question-and-answer format.

Join our SEMPO Education Committee & Industry Experts as they cover these topics, and more, in an open question-and-answer format. You can join the big screen on-air or simply watch the live event and submit questions on Google+, YouTube or on Twitter at #SEMPOChat.

#Remarketing #Search #SEMPO #Advertising

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Got a link?
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Steve Plunkett
moderator

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*idea @theGypsy can Google determine the length of a song & the "active listening time" of a video to use as a ranking factor? #seodjwed. theGypsy. 58m58 minutes ago. theGypsy @theGypsy. @steveplunkett they use that data on all kinds of videos, I just doubt that it's used outside of YouTube ...
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Steve Plunkett
moderator

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