Google is Killing Branded Search Traffic From Mobile Phones: Here’s How to Fix The Issue
he localized Knowledge Graph is especially helpful for mobile users, especially when searching for branded queries. Branded search queries happen a lot on mobile because users typically hear a commercial, read something in a direct mail piece or article, or hear of a company through a recommendation of a friend… and it’s super easy just to pull the phone out of the pocket and search for more info.
In fact, users can get most of the the answers they need without having to visit the business’s website, which again can post a challenge to SEOs and companies that have conversions that are dependent upon branded organic traffic as part of the sales and lead funnel.
Notice that the link to the Website is the FINAL option of the three, giving the mobile user the option to call s the first CTA (hey, they’re on a phone!) … essentially, the Call button has become the mobile version of the link.
While the local Knowledge Graph is great for users, it’s not so great for businesses trying to measure the traffic they get from search engines
, and in particular, from users of mobile search. #SEO #mobileSEO