Desktop to mobile with media query... But googlebot...?
G recommends to tie desktop and mobile versions bidirectionally with alternate<->canonical and to redirect users based on media query, like display narrower as given pixel amount is equal mobile device is equal redirect to mobile version. Or even make instant javascript redirect based in screen width.
The question is: what happens to googlebot, if it comes to such desktop version with a mobile user agent? In the search console, if fetch as Google  such site with mobile user agent, the bot stands on the desktop version and is not redirected - it has no display width, ok?
But in the wild web i suspect it could become a real problem, if the bot isn't properly redirected.
What do you mean about this?
Ping +John Mueller 

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Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

#mobile #mobileSEO 

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Why the 'moonshot project' that Google just launched could be such a big deal
Earlier this week, Google announced a new experiment that lets Android users "stream" a select handful of apps through mobile search without downloading them.

Content from the nine apps that Google partnered with will now show up in mobile-search results, even if it doesn't exist on the company's website, and users will be able to click a "stream" button to get the full app experience without installing anything.

Google makes this possible by letting the apps run remotely on virtual machines through its cloud platform.

While app-streaming might not have the same sexiness as some of Google's other moonshots, like self-driving cars or internet-bearing balloons, the feature could have dramatic impact for users, developers, and Google itself moving forward.

When you search for something, you want to know that you're getting the best results as quickly as possible.

But the growing dominance of mobile means that the best content to fulfill your query might be inside an app. That's why Google has spent the last two years convincing app makers to "index" their content to allow it to be searchable by its algorithms in a process called "deep linking."

But now that Google will show app-only content in search, you'll be more likely to get better results since it can talk to both the apps and the websites. And with streaming, you won't be limited to the "mobile-friendly" version of a service's website, which could lack features. Instead, you'll get the full experience as if you were really using their app, without the commitment or smartphone space required to download.

Although Google will only show app-only content and stream a handful of properties like The Weather Channel or The New York Subway apps for now, it will likely bring more services on board, which could mean that you'll have to download fewer apps, and avoid space-hogs

Although it sounds counterintuitive that it could be good for developers to have fewer people downloading their apps, these new features will likely bring them more exposure overall and get users over the first hurdle of testing out their service.

For example, if you didn't see Hotel Tonight's app-only content appearing in search results, you may never know about the service at all. And if you have to download the app before testing it, you may be more likely to use a desktop service like Kayak.

Google wants users to keep searching for "best hotels in Chicago" or "Nikon camera" through its engine rather than starting on HotelTonight or Amazon, because that allows it to sell ads against those searches.

If users realize that they can access in-app content through search, they're more likely to keep using Google search on their smartphones. Which, of course, protects Google's mobile-ad revenue

#mobile #mobileSEO #google #deeplinking 

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More people now search Google on their phone than from their computers
Google is processing more than 100 billion searches a month, and mobile is now the majority. (That doesn't include tablets either, which Singhal counts separately.) Google first announced that mobile had overtaken desktop in 10 countries in May 2015.

The rise of cell phones has changed how Google thinks about search.

"We think about three important things: mobile, mobile, and mobile," Singhal said.

"Search as we all know it, or as we know it 5 years back, is yesterday," Singhal said.

#mobile #mobileSEO 

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Earlier this year, we announced that users would start seeing carousels with news content on the Search results page, powered by structured data markup that publishers implement. Today, we’re launching a new form of publisher carousels, specifically for live blogs. We’ve worked with a group of partners over the last couple months to launch this experience, including The Guardian, Washington Post, The Telegraph and platform provider ScribbleLive.

Starting today, we are making the markup that powers these live blog carousels publicly available. So, if you’re a publisher interested in improving the way that users find your content in Google Search, head over to to learn more. And if you’re interested in learning about other ways Google Search can help you drive acquisition and engagement for your app and web properties, visit
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Google officially shares the Mobile Tester's Guideline that we all need to consider when we approach to optimize a mobile website

"And not only is there an emphasis on mobile, Google is now having their quality testers not just from a desktop but also from mobile devices. So it is even more important for websites to ensure they are mobile friendly – aside from the mobile friendly tag and ranking boost – and handling their mobile visitors correctly."

#SEO   #MobileSEO   #DigitalMarketing  

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Search Talk Live is a Free Search Engine Optimization and Search Engine Marketing Podcast developed to give both professionals and people new to the online marketing space the best practices and information on the industry, teaching spammers solid fundamentals on how to achieve long term results. Hosted by Robert O’Haver and Caleb McElveen Experts in the industry with over 17 years’ experience in Search Engine Optimization and Paid Search. Search Talk Live Show is Every Tuesday’s 3:30pm EST. You can call in to the show with your website for review, ask questions, or bring up a topic. Follow us on twitter @searchtalklive

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