Google's Mobile Search Update Bigger Than Penguin, Panda
Google’s forthcoming mobile-friendly revamp of its search algorithm, due out April 21, will have a greater impact on its search result than previous iterations like Google Panda and Google Penguin.
It’s not clear exactly what Bahajji’s statement means, but for comparison’s sake, Panda affected 12% of all English-language queries, and Penguin affected 4% of all queries from both desktop and mobile. Meanwhile Google says half of queries currently come from search, and eMarketer forecasts mobile search will surpass desktop search this year, so a mobile search revamp will necessarily affect a large part of the search universe.
Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices. At the time of the first announcement, Google defined mobile-friendly sites as having four criteria:
1- they must avoid software that is not common on mobile devices, like Flash
2- use text that is readable without zooming
3- size content to the screen so users don’t have to scroll horizontally or zoom
4- and place links far enough apart so that the correct one can be easily tapped.#SEO #MOBILE #mobileSEO