Using Search for Brand Marketing#Search
is not just useful as a #DirectResponse #marketing
tool. You can also use it to build up #BrandAwareness
and reputation. Here are three ways to use search to expand your brand, as Jeff Julian explains in his most recent blog: http://blogs.adobe.com/digitalmarketing/search-marketing/building-brand-sem/
1. Bid on Your Brand Terms
People associate your brand with its #BrandTerms
. By bidding on these brand terms you are building a stronger link between your brand, its brand terms, and your customers.
2. Use Brand Messaging
Consumers may recognize you by your #BrandMessaging
. Or, your brand messaging may be effective at engaging customers. Either way, using brand messaging in your search copy helps strengthen your #BrandReputation
3. Check Yes for Content Networks
When you set up a search campaign in the largest of #SearchEngines
, you have the option to check yes to be featured in contextually targeted ads on #ContentNetworks
. Always say yes. You’ll be featured on relevant sites and get lots of impressions on a #PPC
basis, thus expanding your reach for a low cost.