Last year, 127 million people shopped online on Cyber Monday (source), the consumer "holiday" that now rivals Black Friday. In fact, the distinction between Cyber Monday and Black Friday has essentially collapsed, for consumers, at least, who now view the Thanksgiving weekend (which also includes Small Business Saturday) as one long shopping event.
Even Thanksgiving, the sacred family holiday, is part of the action. Last year, both Thanksgiving and Black Friday broke online sales records, of $1.33 Billion and $2.4 Billion respectively (source). On Thanksgiving Day last year, "mobile traffic accounted for 52.1 percent of all online traffic – the first time mobile devices have outpaced their PC counterparts for online browsing" (source), a trend that likely threatened many dinnertime discussions.