Chapter 9 had to do with social commerce. Social commerce uses social networks to assist in buying and selling products on the internet. Social commerce utilizes shared pick lists and ratings that are posted by previous users to help online buyers with their transactions. Forums and communities also help buyers and sellers by allowing them to discuss online shopping experiences. These conversations usually end up with a product recommendations and eventually the purchase of the product or service. Some great social commerce sites are Pinterest, Lyst, and Kickstarter.


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As the end of the semester approaches, I would like to share a recap of few of the most simple, but important social media strategy tips that are easy to forget. Goals are constantly mislead or misunderstood, as we may know this could affect the whole process of the strategy. Tip #1 is Clear Goals, establishing goals that are understandable by the team is imperative to get the goal to its accomplished stage. Tip #2 is the Right Platforms, not every business content is to be share through Twitter or Pinterest. Its important to research the audience of this business and see where they lay upon, where the internal capabilities fits in. Tip #3 Analysis and Measurements, we must know what's the attraction of the audience that will keep them engaged. Analysis and measurement will mostly give an advise on what must be kept and what needs to stop.
Share with me and the rest of the class your favorite/ important tips if any below!!

Congratulations to class of 2018!
Provided by my favorite Social media News Today.

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In Chapter 9, they discuss the relationship between social commerce and e-commerce. Social commerce is buying and selling goods and or services off of a social media platform. Besides it transactions being made, it allows an opportunity business to interact with the audience as well. This is a strong relationship with e-commernce because social commerce is a subset of e-commerence itself.

In this article that I found it mentions the 8 different types of buying and selling behaviors on the social media platforms and trends to follow on the platforms that you utilize all alongside some statistics to help one build their social awareness and increase their social commerce transactions.

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Chapter 9 talked about social media and shopping. I thought that it was interesting when it talked about reviews. It's something I do without thinking every time I make a purchase online. I found the stats about people looking at reviews very accurate. I often stumble upon clothing websites that seem to have good clothes. When I see that they have no reviews I automatically think that the website is not authentic. I think reviews, either good or bad, are beneficial to both the company and the brand. I don't often write reviews but when I do I hope that the company uses the review to improve the product. As I mentioned in a prior discussion I had an experience with the allergy information on a product. I wrote a review because I hope that the company changes this issue not because I want people to stop purchasing from them. I think having reviews that are bad help to show that the company is legit and can be trusted. The more reviews the more I will trust a product. On Amazon for example I look for products with the most reviews to purchase. Attached is an article about the importance that reviews have for businesses.

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Something I disregarded while reading Chapter 9 last week was how some retailers may shy away from including negative reviews on their sites. It is quite common for retailers to now allow online reviews in fear of dissatisfied customers using the reviews to diminish a brand's image. While negative word-of-mouth communication can be more damaging than positive word-of-mouth is beneficial, the ratio of positive to negative reviews can be astounding. According to the textbook's reference Bazaarvoice, a firm that provides e-tailers with customer review and rating services, eighty percent of its user-generated reviews are positive. Personally, this reminds me of Amazon while I am shopping on their site. Very rarely do I encounter horrible reviews about a product, but rather helpful advice about the product's information and perhaps it not meeting the customer's particular expectations. Retailers can benefit from negative reviews and should allow them to be a part of a customer's purchase decision. Consumers want to see negative reviews so that they may be able to assess their perceived performance and financial risk associated with a purchase. Negative reviews also enhance credibility for a retailer, especially when the consumer can see that the retail provides quality customer service to assist a dissatisfied customer. Lastly, negative reviews give valuable feedback to the retailer on products that should be improved or discontinued. From experience, I know that negative reviews does not always steer me away from the brand completely. An example is when I'm shopping online from Forever 21. Some of their items may not be sized properly or may appear a certain way than how they actually look in person. When someone writes a negative review of their experience with the product, I tend to isolate that review to that sole product and not the brand as a whole because I have had plenty of positive experiences with their the items. I think retailers should not shy away from including negative reviews because as I stated earlier, it could build credibility, trust, and feedback for both the customer and the business. This article from AdWeek explains how eighty-two percent of consumers seek out negative reviews and Revoo, a social commerce specialist, found that interactive with negative reviews leads consumers to spend four times longer on sites and boosts conversion rates by sixty-seven percent with higher-priced and higher-consideration items benefitting the most.

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Social commerce uses social media networks to allow interaction and collaboration between online shoppers to enhance the shopping experience. It brings the functions of ecommerce into social media platforms. Today, customers use social media to express how they feel about a product or brand and it's where they recommend to others.Social media networks play an important role in word of mouth marketing today. Social commerce provides businesses with many benefits. Your brand can experience an increase in sales, website traffic, and customer engagement. The following article helps you understand the importance of taking advantage of social media platforms and their user base.

In Chapter 9 they discuss the relationship between Social commerce and e-commerce. Social commerce is a subset of e-commerce. It uses social media platforms to buy and sell products and services on the internet.

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Here's an article from SocialMediaToday written by Andrew Hutchinson. The article talks about the steps Facebook is taking in light of the Cambridge Analytical Scandal. Some of the new changes include...
-Restricted Apps by limiting Facebook Login data and revoking access to unused apps.
-Political and Issue Ads have to now be labeled clearly and allowed by authorized users only.
-Launch of Data Abuse Bounty, program to reward people who report any misuse of data, by app developers

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Chapter 9 discusses Social Commerce. Social commerce uses social media to help online shoppers interact with one another and e-tailers during the shopping experience. There are online communities that provide shoppers with ratings and reviews that assist buyers to complete make a purchase decision. In a brick and mortar store, shoppers can bring friends along for advice or simply for a fun experience. When online shopping, social shopping is the similar active participation and influence of others on a consumer’s decision-making process. Social communities help in the form of opinions, recommendations, and experiences shared via social media. Social shopping is the consumers’ behavior as they use social media in their purchase decisions. However, social commerce is the commercial application of social media to drive the acquisition and retention of customers. The term “First Moment of Truth” refers to the moment a consumer chooses a product off the shelf. The “Second Moment of Truth” is the moment the consumer uses the product and feels satisfaction or dissatisfaction. However, this concept for online shoppers is called the “Zero Moment of Truth” because consumers may be influenced in various ways prior to making a purchase decision. According to the textbook, an average consumer will use more than ten sources of information before a purchase, and these sources may be owned media content by the brands in question, a paid media in the form of an ad, or word-of-mouth content posted by other users on social media. Brands will strive to be involved in this ZMOT process to drive positive word-of-mouth and other forms of influence impressions to encourage shoppers to make a purchase decision. Positive word-of-mouth influence impressions not only benefit the consumer into making a purchase decision, but it also helps e-tailers gain credibility and a loyal following of consumers who will come back and bring people from their social network to their business as well.

The article I chose to share discusses e-commerce trends e-tailers can focus on to increase and maximize on engagement opportunities. While the article was written last year and is meant to give tips for 2018, there is still valuable information that can be learned from it. For example, it says to focus on e-mail as a marketing channel because e-mail drives more revenue than all social networks combined by allowing consumers to secure purchases directly from their inboxes. The author states that e-mail could become the most powerful channel for e-commerce.
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