Hi PR friends. We've investigated how one irate commuter's open letter sparked an outpouring of support, prompting Manchester's Metrolink to make better use of social media. Check it out: goo.gl/M2j4nU

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Helps to remember these when people are seeking quick fixes. 
Useful pointers about social media and B2B. It's a marathon not a sprint and as such it pays to dip into various communities and channels to create awareness - bit.ly/SXC7CM

Five reasons why your content could be going unread and one free ebook: goo.gl/RWMEFU

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Combining new skills with age-old experience seems the best approach.
In this digital information era, everyone is scrambling to find their best position as a content service provider. Which way is PR heading? Our latest blog looks at this issue - http://4cm.co.uk/blog/the-future-of-pr/

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What are you doing to get prospects to  tune in to your content and blog? The Voice reminds us the value of using the right voice for B2B content.

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New blog by our partner Grupo Albión from Spain: Some good advice if you ever find yourself or your clients in front of a camera.

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Case studies are the most trusted resource provided by businesses and a valuable component in content marketing . So doesn't everyone use them? 

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Getting to the Top of #Search Mountain - Paul Frankel, President of Origin, explains what it takes these days. You'll get a great overview and find very helpful tips on dos and don'ts.

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Not specifically for Technical PR Professionals but of course as important: "The press is not your enemy!" Jorge López of Grupo Albion gives some helpful tips on what to keep in mind while giving interviews.
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