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Email Marketing still has the highest ROI of any media. I would use this information in Chapter 9 to challenge student perceptions. #9email

Thanks to everyone that has shown interest in teaching Digital Marketing. I have tried to respond to everyone and have enjoyed learning what you are doing too. I wonder if we can get some help on this survey on teaching digital marketing at the University level? We will give you an advanced summary of the results to thank you for your participation. https://stedwards.co1.qualtrics.com/SE/?SID=SV_9HR0BFgShQ8E1a5

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Here's how we are incorporating AdWords and other industry certifications in our program. Students will get AdWords certified in the Digital Marketing class and then to the GOMC in Advanced Marketing Management.

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How to approach Digital Marketing Certifications in Undergraduate classes. Here I outline three approaches and explore in depth our approach of incorporating them throughout the curriculum. #8SEM

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Join us at the Marketing Management Association pre-Conference Workshop on Teaching Digital Marketing and learn about personal branding websites, teaching with IBM's Watson, certifications and more. All the details are covered on my new blog and the first post on three practical techniques for teaching digital.

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Here's a deck updating Chapter 8's section on Organic Search. A LOT has happened recently. #8SEM   #organicssearch   #SEO  

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40,000 Searches per second on Google. There's a counter for that. You can put it up behind you in class during discussion.
#8SEM  

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Welcome back to the new school year. You can use this post on metrics to explain conversion and traffic measurements. #metrics #14metrics http://bit.ly/2c3NCdS

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Video will continue to grow and influence search results as well.
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