Stream

Wilson Hung

Marketing & Sales  - 
 
Are you using the words "submit", "subscribe", "download", or some other generic word for your call-to-action buttons?

If so, you're missing out on an easy opportunity to boost your conversions.

Step 1) Get inspired by checking out 13 Call-To-Action Hacks used by the best marketers at the top companies. Click here: https://sumome.com/stories/call-to-action-websites?src=google-communities-https://sumome.com/stories/call-to-action-websites

Step 2) Share your before & after button copy and feel free to include a link to your website.
13 Little-Known Call to Action Hacks (And Where to Use Them) - You may not know them, but these rare call to action hacks can help skyrocket your conversions.
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Oliver Gwynne

Marketing & Sales  - 
 
How To Convert lesson 4: Objection Handling
 
We’ve been covering hot to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up and now I want to cover objection handling.
 
A no is a yes?
 
This is the first thing that many people don’t realise. When a prospect has buying objects, what they are actually telling you is that they want to buy. In fact they are helping you do it! When someone says ‘its too pink’ what they are really saying is ‘I want this but a less pink version’ there’s a distinct difference.
 
Chirpy Birdy
 
If a prospect isn’t interested, you’ll soon know. They will just walk away. This is why you should be happy that a customer is giving you the opportunity to overcome their objection. Always be grateful and polite with the prospect no matter how stupid the objection. It’s also a good idea to write down the questions you are asked most often and use them proactively in your pitching and marketing to avoid this question being asked I the first place.
 
Always equate back
 
When someone has an objective, always think about what their core goal is. Remember if you offer a service like graphics or video etc, that is not what they are buying from you. What they are buying is more leads. So if someone for example said “I don’t want this its too pink” you could say “yes, but having worked with that sector I can tell you that pink is a very popular colour, in fact using pink converts 23% better.”
 
Third Party Story
 
Whenever you want to disagree with a prospect, always do so through the use of a third party story. This is a great way of backing up what you are saying whilst reinforcing your past credentials. As above “pink worked in X campaign”
 
Empathy is Key
 
When objection handling its key that you try to empathise with where your prospect is coming from. Often I find that strong opinions come from a bad experience with another provider. “We tried that and it didn’t work” is a common one. In that scenario you could say “I imagine it’s very frustrating for you, you’ve put time and money into an idea that didn’t come off, the fact that two agencies have both suggested this would indicate it’s a solid idea, clearly it was the execution that was at fault…”
 
Many people feel uncomfortable with objection handling, people have this vision of a greasy car salesman in their heads, but I think there’s a clear line in the dirt when you should stop persuading a client that I’ll talk about next time.
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Abhishek Shah

Marketing & Sales  - 
 
The marketing geniuses are aware that combining SMS Marketing with Social Media Marketing and E-mail marketing can create a powerhouse effect. Though these strategies work well as standalone marketing tools, the combined effect of these creates a powerful impact on your brand and in the minds of your targeted audience. If you need to be where your customers are, then its time to integrate these three channels of communication into your marketing campaign. It will help you in building stronger relationships with your customers and these powerhouses can exceed your marketing goals too.

http://www.thugstart.com/3-pillars-of-a-strong-digital-promotion-strategy-sms-smm-and-e-mail/
The marketing geniuses are aware that combining SMS Marketing with Social Media Marketing and E-mail marketing can create a powerhouse effect.
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Using the 5 P's of Social Marketing along with You tube and Google+ links one High Domain authority to another hit domain authority.. that's what you really need to accomplish.

Bobby Richardson
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Oliver Gwynne

Marketing & Sales  - 
 
How To Convert lesson 3: Following Up
 
In this series of lessons we are covering how to convert a pitch into a sale. One of the most common questions is about following up.
 
Pipeline
 
The first thing to do when chasing up a client is to add them into your customer relationship management system. This can be a piece of paper, an excel document. Usually I categorize client in 3 ways:
 
Suspects- this can be anyone whose taken interest or I’ve pitched to
Prospects- this is usually people who I’m in talks with or has come back to me on a  pitch
Work- signed the contract
 
Coming on Strong
 
The issue is that you don’t want to come on too strong with a potential client. Clients want to work with successful people and there’s a clear line between accommodating and neediness. One of the big fears is of pestering a client, that they will perceive your emails as spam and that you will put them off together
 
The pest is best
 
Let me make it clear though, it is very important to chase up a client. Don’t be afraid to send that email, to pick up that phone. The important thing is to try where possible to be the one who sets the appointment. Give the prospect a range of dates to choose from rather than having to chase them for the meeting.
 
Ticking Bomb
 
Identifying, pitching and chasing clients is a massive part of any freelancers/entrepreneurs job that they simply don’t get paid for. In my last lesson series on pitching I told you how I would never spend more than an hour on a pitch. The same is true of chasing, have a cut off point in your head as to how much time you’ll be willing to chase a client.
 
Leading You On
 
You don’t want to put in the hours talking to a prospect only to get a no. People are naturally polite when dealing with people, they are almost afraid to give you a flat no, but one thing I used to do was specifically ask for it. I used to tell people if they weren’t interested just to tell me as it saved us all a lot more time then scheduling in another call or me chasing them and pretending they are in a meeting.
 
For lessons 1&2: http://olivergwynne.com/thoughts/
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Nice!
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basheer ahmed

Marketing & Sales  - 
 
Am qualified professional entrepreneur my company established in 1984 manufacturing leather processing chemicals wet to dry.Each and every product distinctively comparable to MNC s.
Research and development self marketing in India in volumes.
We need to locate distributors in African countries where leathers are processed.
Those interested can contact for further details.
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2 comments
 
provide a website to learn more about your company
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Wilson Hung

Marketing & Sales  - 
 
What are your favourite newsletters you subscribe to?

Have you ever wondered why you're subscribed to those specific newsletters and not the hundreds of others from other content curators?

That's because the best content curators hand-pick each article with a focus on quality. And what happens when you curate high quality content?

41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.

That's why we wrote an article on the easy 3-step process to help you curate content and build a massive list like the pros, check it out here: https://sumome.com/stories/content-curation?src=google-communities-https://sumome.com/stories/content-curation
The Best Content Curators Follow This Surprisingly Easy Framework - We reveal the easy 3-step process to help you curate content and build a massive list like the pros.
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Don Purdum

Marketing & Sales  - 
 
Beyond Content… How to Use Your Website as an Interactive Asset

Have you ever thought about using your website to go beyond content and make it a multi-purpose asset for your business?

You know that you have to have a website, but how many times have you thought to yourself that your website was a waste of money?

You’ve been told that you have to create content and that you should be blogging or maybe even creating landing pages but it seems the more content you create, the more work it requires and as result, the costs just keep on coming.

Have you ever considered that there is more than one, two or three ways to use your website and make it a profitable asset for your business?

Discover how you can create a truly interactive website that is profitable...

http://www.unveiltheweb.com/articles/beyond-content-use-website-interactive-asset/
Have you ever thought about using your website to go beyond content and make it a multi-purpose asset for your business?
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Awesome to hear +Creative Go-To Guy! TouchCast is a genius, interactive app. Wish I had thought of it, lol...
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Steve Jocks

Marketing & Sales  - 
 
Thanks you everyone for sharing all you business ideas... I have something for you to think about today... Here's the question....

What is your purpose? I want you to think about this for a minute...

If your purpose is to help others... how can you make the biggest impact on there life.... People are not in business with you because they like your products or services... they are in business with you because you provide value...

Please reply:

What are some ways you can provide more value to your customers?
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2 comments
 
Once you know your purpose - come up with some very clear and specific goals you want to accomplish this year... write them all down and write how you would feel if you accomplished them! Really - take action on this... it will help you out!
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Deborah Kay

Marketing & Sales  - 
 
92% of online traffic are bots and Singapore tops the list. Recommendations include blocking traffic from high bot traffic countries.  

Stop doing CPM and don't let your agency tell you otherwise.
 
Stop doing CPI and CPM campaigns. Cost-per-action (CPA) campaigns are much safer and less susceptible to fraud.
Report your metrics in human terms. If you are paying $0.0050 per impression, then the $100,000 that you pay for 20 million impressions will actually result in only 1.6 million human impressions (based on the eight percent viewability rate that I mentioned earlier). So, you are actually paying $0.0625 per human impression — and that’s a 1,150 percent difference! Human-based metrics are the numbers to use when considering whether digital advertising is worthwhile.
Block countries with high rates of bot traffic. According to Ad Week, the rate of “suspicious traffic” in countries including China, Venezuela, Ukraine and Singapore ranges from 86-92 percent. (For reference, the rate in the United States is 43 percent.)
Install ad–fraud. Forensiq, SimilarWeb, Spider.io, Telemetry, White Ops and similar companies can help detect and prevent fraudulent behavior and activity.
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UX Five Web Design Services's profile photoDeborah Kay's profile photoTeressa  Woodard-Young's profile photoSawes Team's profile photo
5 comments
 
Thanks - I will check it out! Cheers, Kim
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Steve Jocks

Marketing & Sales  - 
 
So today I found out that one of my sales funnels isn't working... so I had to re-do everything... and I finally got the darn thing to convert... so my question to you is... what's not working in your business? And what can you do to change it? Please reply if you are having problems in your business... I would love to try to help you out!
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12 comments
 
+Steve Jocks
Yes Steve,very true:) Thanks
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AppLabx

Marketing & Sales  - 
 
Have any ideas to change the world?

We are a creative and maverick startup offering website and mobile app designing and developing; digital marketing such as SEO, SEM, social media marketing, email marketing and App Store Optimisation and Analytics. Do hit us up and like our Facebook page. Cheers! :)
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Welcome to the community +AppLabx!
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Maryanne Elizabeth

Marketing & Sales  - 
 
PASSIVE INCOME IS ABSOLUTELY REAL!

Here are just some of the times that those awesome PayPal notifications have come in for me throughout the years....

* While shopping
* While sleeping
* On vacation at the beach
* In the shower
* On a road trip
* At a party (twice)

These are just some of the coolest ways I've made passive income over the years. Yes passive income happens and yes it's real.

BUUUUUUT there is a truth behind passive income that few talk about. There is a lot of work that goes into being able to make these notifications happen.... on a regular basis.

First of all, you have to make a passive income product. Just offering your services is not going to give you passive income. You have to do discovery calls to get the clients and after they make the payment you have to deliver your services. Nothing wrong with that but don't confuse offering your services online for passive income

BONUS
Did you know that you can make an instant passive income product? If you have ever done an extremely valuable webinar or teleclass- BOOM there's your passive income product!
****************

You can't just build it and assume people will find you or your product. There are things you have to put in place. You have to MARKET your passive income products and set up systems to keep the ball rolling even while you're not nose to computer screen.

Here is some of what I've done to make passive income.
* Bought landing page software.
* Bought pop up and optin form plugins
* Outsourced lead and sales pages.
* Spent hours upon hours, creating content (blogs, podcasts, freebies, workshops).
* Spent hours upon hours setting up sales funnels and email automation.
* Spent hours upon hours, prepping my site for seo.
* Spent hours, networking on social media.
* Diligently left heart felt comments on blogs.
* Spent hours pitching and writing guest blogs.
* Spent plenty money on ads.

Yes, passive income is real but you better be ready to put in ‪#‎werk‬!
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Don Purdum

Marketing & Sales  - 
 
From Famine to Feast - Back to Famine

Do you ever feel like you are in the rat race of marketing... chasing, chasing, chasing.

One month you have more business than you know what to do and next month you have none?

Are you trying to grow a business on an unsustainable model of famine to feast and back again?

Too many businesses stop marketing when they are busy and times seem good, only to discover once the work ends there are no new sales waiting for you.

It happens all of the time, but it doesn't have to...

Learn some ideas of how you can stop this cycle in today's short video... and in Monday's upcoming article.

https://www.youtube.com/watch?v=RPuXE5U7YsI
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Steve Jocks

Marketing & Sales  - 
 
What is your biggest challenge with your business?
65 votes  -  votes visible to Public
Creating a Website
8%
Creating an Squeeze Page
3%
Creating a Sales Funnel
17%
Creating a product to sell
25%
Making Sales / Website Traffic
48%
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12 comments
 
I would agree with you 100% - When I got started 10 years ago with my website... I was under the impression, "If you build it they will come." - The fact of the matter is... if your a local business -- you need to advertise to get people to come to your shop... 

Now - other businesses online who sell things and that don't have a local shop need to do even more advertising but also they need to build a buyers list to promote their offerings to... In short - a good squeeze page or opt-in page will also help build a list and as you know the traffic has to be targeted and the business owner has to build a relationship with their list.

What it all comes down to is quality and value... and building long term relationships...
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Angela Green

Marketing & Sales  - 
 
Okay, so I am ready to do some social marketing but I must say there's so many people who are "professionals " I don't know how to sort, select, pick.. etc! What's a girl to do?!
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2 comments
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David Miralles Pérez

Marketing & Sales  - 
 
How many of you have a multilingual website?

Have you ever used multilingual SEO strategies to boost the translated version of your strategies?

Here is a list with a few of them, but I'd love to hear from you and see if you can add more to the list 😊

http://circalingua.com/step-by-step-guide-to-implement-multilingual-seo-strategy-on-your-website/
Implementing a multilingual SEO strategy is essential to make the most of your multilingual website. Follow these tips to get it right.
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2 comments
 
Thanks a lot for sharing your views +Soul University! I'm glad that we agree :)
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Zak Mustapha

Marketing & Sales  - 
 
The Ultimate Guide to Influencer Marketing featuring over 200 influencers and experts.

The fastest way to grow a business/blog is to get influencers to send their audience your way. It won't be an overnight success, but it will surely be a lot faster than going it alone (like almost everyone is).

PS: I wrote this post. Not going to be sneaky about it.
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Becky Mollenkamp

Marketing & Sales  - 
 
My web traffic is building, but so is my bounce rate. What are your best tricks for keeping people on your site longer and looking at more pages?
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8 comments
 
I've been a Digital Marketing Expert for about 10 years now... It would take me 2 hours to give you the best answer... LOL!
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Becky Mollenkamp

Marketing & Sales  - 
 
Copyediting tip: After you read a blog post a few times, it’s easy to gloss over mistakes. Before hitting “publish,” try this simple tip. Read the post from the end to beginning. Reading backwards forces our brains to focus and will help you catch spelling or grammar issues you might otherwise miss.
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2 comments
 
More people need to read these tips +Becky Mollenkamp  ... Great job
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Don Purdum

Marketing & Sales  - 
 
Do you want a build a brand that people are passionate to buy from?

Do you day in and day out see people coming and going from your website and they don’t contact you or buy from you?

Do you talk to people at events, networking meetings or on the phone and people seem to “get” you but you never hear from them again?

Does your sales funnel seem to take a long time to close sales and it leaves your checkbook emptier than you would like and your frustration level sky high?

Perhaps your story is one where people are constantly looking at your business but for some reason they are not buying in the numbers they should?

Perhaps the customer or website visitor is checking you out but they are unsure of what they want or why they are even there?

Learn how to create a passionate brand that drives business over-and-over again...

http://www.unveiltheweb.com/articles/build-brand-people-passionately-want-buy/
Do you want a build a brand that people are passionate to buy from because the feel you're relevant to their lives or businesses?
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