Stream

 
Looking for pricing and marketing ideas on my vintage slide earring designs
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DTS

Marketing & Sales  - 
 
#DirectMarketing 40/40/20 success rule:
40% audience data (mailing list)
40% value of the offer
20% creative (design, copy)
Remember this if you do any direct mail marketing. Good luck!

#marketingtips   #marketing  
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Courtney siogh

Marketing & Sales  - 
 
I reckon that Twitter is one of the most challenging social networks for SMEs. I have been experimenting with Twitter marketing for about 2 months with no luck. My aim was to attract consumers for a sunglasses business. I post hashtags, HQ pictures, videos and links to blog posts with nice "hooks" to describe the content of the link in a more interesting way than just the blog title. We get followers mainly from other competitors or social media marketers but never ever from actual consumers. This made me seriously doubt the effectiveness of Twitter, it felt like promotion on twitter is a mess among small businesses and social media marketers who just follow others hoping to get a follow back in return. If you found yourself in the same situation, then read this article. It offers a truly valuable business perspective on Twitter marketing. 
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Dennis D. McDonald's profile photoCourtney siogh's profile photo
9 comments
 
+Gail Gardner That appears to be the case and after some research I have also discovered a mobile app niche where they claim to be making serious money through twitter marketing (tweet -> search -> download), which is impressive.
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Azaz Motiwala

Marketing & Sales  - 
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Rebecca Quinn's profile photoAzaz Motiwala's profile photo
2 comments
 
Thanks +Rebecca Quinn​
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Pete Boyle

Marketing & Sales  - 
 
5 Psychological Principles that Increase Conversions

When it comes to increasing conversions everyones first step is to test the hell out of every variable.



 It's a step in the right direction, but testing doesn't help understand why your changes are working.



 You need to understand the why if you're going to see significant growth. The only way that you can understand why your changes are having an effect is to look at the psychology of persuasion.



















 Here's a look at the top 5 psychological principles that help drive conversions via +Yieldify

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Pete Boyle's profile photoSunita Biddu's profile photo
2 comments
 
Thanks +Sunita Biddu !
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David Miralles Pérez

Marketing & Sales  - 
 
Have you ever hired a translator to boost the sales of your business?

Most of the businesses out there don't really know the power of a good translation and targeting different cultures and countries. I'd love to hear what you think.
http://circalingua.com/6-worst-excuses-not-to-invest-in-a-spanish-translation/
You probably thought about any of these excuses at some point when investing in a Spanish translation. Sorry for bursting your bubble. This is the truth.
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Joe Forte

Marketing & Sales  - 
 
Use competitor marketing to boost your campaigns - Find out how you can use your competitors' marketing campaigns to your advantage. This article shows you the best tools. Read more...

http://www.wordtracker.com/blog/use-competitors-marketing-to-boost-campaigns

#marketingtips #marketingstrategy #marketingonline  
Learn how you can use your competitors’ marketing to boost your campaigns
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Dawne Abdul Al-Bari's profile photoUrsula M. Laske's profile photoJelly Shah's profile photoDayna Ransom's profile photo
3 comments
 
Good advice
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Kathleen O'Malley Celmins

Marketing & Sales  - 
 
Worked last week on my sales page. What am I missing?
http://forprofitblogging.com/work-with-us
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Jeffrey Davis's profile photoKathleen O'Malley Celmins's profile photoSimon Margetts's profile photoMike G's profile photo
3 comments
 
Thanks! 
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Oliver Gwynne

Marketing & Sales  - 
 
Bad Eggs Spoil Omelete

The other day I bought a domain. Opened the floodgates. Suddenly my email was full of website developers hankering for my work. People had left comments on our main website about what a fantastic service they offered. 3 people added me on skype. Someone called me this morning to insist they could offer me a fantastic deal.

Suddenly I dislike web developers.

Here in lies the problem. Let’s pretend I don’t know web development and am looking. If someone were to contact me today…even if they were the loveliest least intrusive person in the world in my head they would be put right alongside the other people who have been rather annoying.


Now, we all know that business is for the bold and certainly I’m not blaming these companies for getting in touch, in a small way I admire their endeavor but here’s some basic things that would have made them 100% less annoying.


Don’t sell, just ask.

Because they are unsure of what exactly I’ll be using the domain for, their emails are very vague. ‘Maybe you want web design….we’re good at that!” why not simply ask me what im using it for and what I have in mind? Still a bit annoying but better than just a hard sell.


Don’t hope I’ll call back

I think in an effort to be less annoying the emails are short and sweet and just sort of an introduction. If anything this is more annoying as if I were interested I still need them to send me their details, show me examples, pricing etc. They could attach something to make that easier.


Don’t follow up, social up

Okay so I’m not interested but rather than harass me further, why not see if I’d like to be on a mailing list, or add me to your social network. Keep in touch without being sales lead.


Or just don’t cold email me in poor English offering services I don’t want…if they had done 5 minutes of research they’d have seen I didn’t need them.
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Lucian Daniliuc's profile photoOliver Gwynne's profile photoDavid Rostie's profile photo
6 comments
 
no its a shame! I'd be interested in what their hit ratio was.
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Cheval Capital Inc

Marketing & Sales  - 
 
 
The Largest Tech Acquisitions since 2000http://gplus.ly/1LCvcfK

As an #investment  bank, we specialize in mergers and acquisitions, and Cheval Capital has a particular emphasis in the Internet services and hosting industries.

As such, this +YourStory list of the biggest technology-based acquisitions since the year 2000 was of particular interest to us.

Topping the list is the +AOL - +Time Warner Cable acquisition is the biggest at $106 billion, as well as one of the most notorious and talked about.

Read the full list at the link below.

#acquisition   #merger   #mergersandacquisitions   #tech   #business  +Frank Stiff +Hillary Stiff 
As we get news of smaller acquisitions and acqui-hires, we decided to look back over the decade and see some of the biggest and largest acquisitions of the
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Andrew Ledford

Marketing & Sales  - 
 
Are sales part of your overall marketing processes?
How many times have you avoided a salesperson? Is there an overall reason for this? I’m starting a new series on my blog called Positive Reinforcement Sales. The first article is Why People Don’t Like Salesmen. It also includes some actions that can be taken to lessen the aversive nature of sales. A lot of you know me as the dog trainer but I also have a job where I analyze human behavior in a Sales-Centric environment.  
 
Why People Don’t Like Salesmen. Is There Something Wrong With Sales?
I plan on the Positive Reinforcement Sales articles becoming a somewhat regular series on my personal site.
If you would like to know about what people think of salesmen all you need to do is type
Salesmen are
into a Google search. The results I got doing this are
Salesmen are liars
Salesmen are annoying
Salesmen are scum
It looks like salespeople do not have a very good reputation.
When you use aversive tricks to make a sale you are in an arms race with customers. As your customers catch on to your tricks you will constantly need to come up with new maneuvers, traps, and deceptions to overcome their counter measures.

I will also talk a little about ritualized aggression and how it can help build trust between you and your customers. 
I plan on this being a series, Why people don’t like salesmen, Learning how to use aggression to influence trust with Attraction, Incentive, and Acceptance
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Gail Gardner's profile photoAndrew Ledford's profile photo
4 comments
 
+Gail Gardner I have not read that book. But it does sound like it would be a good book to spend some time with. 
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Felix Tarcomnicu

Marketing & Sales  - 
 
I like to think at SEO as a game between you and the search engines. To be the winner, you have to follow the rules and be smart when applying various techniques. 

Here's an infographic with the SEO Do's and Don'ts. 

Full article + infographic here: https://blog.monitorbacklinks.com/seo/seo-dos-and-donts/
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Santosh Sharma's profile photoSunita Biddu's profile photoJessica Walrack's profile photoGloria Boules's profile photo
 
Very appreciated!
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Dave Egesdal

Marketing & Sales  - 
 
I can advertise your business in my national 10% off coupon book app for free. Let me know if you are interested.
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Adrian Reyes, Ice carvings by Adrian and more's profile photoDave Egesdal's profile photo
3 comments
 
Visit my page dave.mysave10.com it will describe it in greater detail to you. 
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Edwin Dearborn

Marketing & Sales  - 
 
How Brands Have Evolved in "The Age of Search"

For as long as Mankind has roamed the Earth, he has been on an eternal search. In the beginning that search was for the most basic elements of survival. As he cognitive abilities evolved, so did his tools and technologies. As a result, his search went beyond fulfilling his sheer necessities, but now reached into his curiosities and towards the heavens.

In history, there have been pivotal points of change. Fire, the wheel, the Iron Age, the printing press, and the ability to fly are the celebrated highlights. Many other events in between these epoch events occurred, all contributing to our progress as a species.

The Age of Search
Within the last 100 years, business communication and branding has evolved beyond compare. Maybe not as significant as fire or the wheel, but an epoch change did occur. I refer to it as The Age of Search. Marketing interruption has given way to greater and greater audience control. 

#marketing   #marketingtips  
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Pete Boyle

Marketing & Sales  - 
 
How to Cut the Hype from Your Copy

If there's one online tactic that I simply cannot abide it's the awful hyped up copy that so many marketers seem to use. Generalised claims and the overuse of hyperbole may have worked a decade ago, but web suers are smart to vague promises now. You simply can't get away with taking such a outdated method with your marketing any more.
The problem lies in many marketers believing that hype is compelling. In a way it is, but it's possible to create persuasive copy without resorting to the lazy copywriters hype crutch.
Here's a quick guide from +Crazy Egg on how to create some high converting copy whilst also managing to avoid the hype.

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It`s easy to fall into the hype trap when writing sales copy. Follow these steps for no-BS, no-hype, high-converting copy.
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Business Support Network's profile photo
 
Good tips thanks for sharing
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John Griffith

Marketing & Sales  - 
 
Just an Algorithm Tweak Away From ...

Ultimately if it's not good for the user it's not going to be good for your search visibility either.

http://techcrunch.com/2015/07/26/google-studies-how-much-interstitials-suck-on-mobile/
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G. Guerrero

Marketing & Sales  - 
 
What is the best content curation tool you have used?
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Jeffrey Davis's profile photoG. Guerrero's profile photo
14 comments
 
+Jeffrey Davis Thank you for this. Quartz seems like a great news feed.
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Digitalmarketing School

Marketing & Sales  - 
 
Advanced Digital Marketing Course

 You can join an #advanced digital marketing #course which will help make you an expert in the #digital world and using this knowledge you can make your venture no 1 in your related industry. 

==> http://digitalmarketingschool.in/
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Devan Perine's profile photoDigitalmarketing School's profile photoDanise Charleswell's profile photo
2 comments
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