Hello friends, If You have a website and wondering how to get more leads from your current traffic, then this is for you.
4 Simple & Quick Things You Can Do To Your Contact Form That Will Increase How Many People Fill Them Out.
I reference my advice from 3 case studies from major companies.
The goal is to make it as easy as possible for people to contact you and this is how you do it.
1) Remove unnecessary fields
If you have questions in your form remove them. Get those answers later once you get initial contact and start building a relationship. Removing the "company" field earned Expedia an additional £12 million in sales.
2) Make the telephone field optional
Nobody likes the hard sell. People want more information. If they want something else, they'll call you. The case study in the article shows a company doubled leads because they made the telephone field optional.
3) Some fields are highly sensitive, I list them out for you in the article
If you are using highly sensitive fields. You should create more value for the person filling out the form in exchange for them submitting their info by giving a free ebook or a discount to your services.
4) Create agreement
You have all heard in sales that it's a good idea to get people to agree 3 times and they'll be more inclined to agree to your proposition. Contact forms work the same.
Adding a check box that says "yes, I am ready for a better rate" after people entered their name in a contact from increased completed applications by 20% for a well known mortgage company.
There is bonus content in the article that shows you how to design your form to increase conversions, so go take a look if your interested.
Thanks your for taking the time to read this and I hope that it helps you generate leads and sales.
Does anyone else have any tips for contact forms that helped increase conversions? Please comment below because we could all do with a little help and it's nice to give back. :) #marketingtips