How Brands Have Evolved in "The Age of Search"
For as long as Mankind has roamed the Earth, he has been on an eternal search. In the beginning that search was for the most basic elements of survival. As he cognitive abilities evolved, so did his tools and technologies. As a result, his search went beyond fulfilling his sheer necessities, but now reached into his curiosities and towards the heavens.
In history, there have been pivotal points of change. Fire, the wheel, the Iron Age, the printing press, and the ability to fly are the celebrated highlights. Many other events in between these epoch events occurred, all contributing to our progress as a species.The Age of Search
Within the last 100 years, business communication and branding has evolved beyond compare. Maybe not as significant as fire or the wheel, but an epoch change did occur. I refer to it as The Age of Search. Marketing interruption has given way to greater and greater audience control. #marketing #marketingtips