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OneGR8Life

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Never let a Day Go By, without working on your #Transformation  - To BE, DO or HAVE more - You will need to Become More!
 
I kept hearing all this ruckus in the backyard... I looked out the window from my office and I found this little guy struggling to bed down. Seems as if he had underestimated the Adversity of the oak tree...

Eventually, Achievement!

What Adversity have you faced this? I AM confident that you found the fortitude to Achieve; to triumph.
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Chris Chadbourne

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AN EXPERIMENT
Title: Turn Page Before Blogging...

The deal. Custom-crafted snippet of gonzo biz lit.  Plus?

I'm reading Yvon Chouinard's "Let My People Go Surfing", an absolute bible for non-business people  who snuck in the back door and figured out they couldn't leave.  Lightning strikes on page 37.

Yvon is talking about Chouinard Equipment's first foray into clothes.  "I began to see clothing as way to support the marginally profitable (climbing) hardware business.  At the time we had 75 percent of the climbing hardware market, but we we still weren't making much of a profit." 

Backpackger magazine wasn't amused.  "How well could you expect ironmongers to sew?"  According to Yvon:  "... customers responded favorably to our simple 'hand-forged' clothing."

WOW.  Brand image light goes on.  Like brilliant in a searchlight factory.  Of course! Clothing as equipment.  If it's built to function it ought to be thought of as function. Brand Image cross-pollination changes market perception.  Must blog now!

Wrong, non-genius.  Must keep reading. 

Page 70, and Chouinard Equipment, with 75 percent of the climbing market, is in deep cash-flow crap.  Yvon's brand-spanking new Patagonia-joined-at-the-hip-to-Chouinard-Equipment has gone whole hog on popular rugby shirts.  "...we made our big move and contracted directly with a garment factory in Hong Kong for three thousand shirts a month, in eight color combinations."

"It turned into a disaster."  Turned out Yvon and climbing-obsessed staff quality checked every single piece of Chouinard equipment, and could look into the back lot to find out just how much chrome moly and aluminum raw material were on hand.  Good basic hardware-think.  Didn't work for clothing.  They couldn't inspect fabric quality, dye fastness, or thread tension until it was too late.  "We unloaded as many shirts as we could for less than cost and almost lost the company."

Moral of the story: read past the first anecdote to the whole story, non-genius.  Other-Moral: brand genius is global logistics nightmare.  There's a reason hardware and clothing are spelled differently.

Non-genius does not embarrass his demographic by blogging.  Patagonia survives .
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Josh Kundert

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Decided this morning to take a look at consumer spending and I was surprised by what I saw but then not really as well but consumer spending is way up in the month of January. Has your business seen an increase in sales. - http://www.tradingeconomics.com/united-states/consumer-spending
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Rachel Rita's profile photo
 
Interesting
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Martha Begley Schade

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How not to succeed. It was a really good try though! 
 
It really was a good attempt I thought..... 
Office communications at it's best! :-)
Hope you like it. 
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Raymond Zhang's profile photoRick Roy's profile photoReg Ervin's profile photoSam Moreira's profile photo
 
Clever effort...
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Oliver Gwynne

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Isn't it funny in this day and age when it's never been easier to pay that the deposit you were expecting doesn't go in over the weekend?

Yet of course the client is bewildered you haven't started work! These people must be insane.
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Right?! Good thing you have a policy of not starting work until payment (or deposit) is received +Oliver Gwynne. I bet most of the community has learned that lesson ... the hard way.
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weProMS

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do you agree?


--------
http://weproms. com
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Diane Luna's profile photoWarnie Humphrey's profile photoRick Roy's profile photoThe Window Connection Dallas's profile photo
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There is another point left untouched friends.... simplicity is one of the factor that is so important in a corporate world.
It doesnt mean you should not be smart but simple. Broke people always think and behave like my friend on the picture while the 5% of people who are rich behave like the other guy on the picture. The rest 95% end up being broke like that.

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WannaGoYo, Inc.

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Pursuing your passions isn't about having it all figured out when you begin. It's about embarking on the journey that will teach you more than you could have ever imagined. #dreambig #livelife #pursuepassions #entrepreneur #startup #fridaythoughts 
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Nice
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The Logo Company

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Just a heads up to all fellow entrepreneurs, if you have not already heard, there is a big exploit on the net right now called Heartbleed Bug.  You should make sure your web host is plugging this and you should personally change all your online passwords.
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Here's the best explanation I've seen on what exactly the bug is: http://xkcd.com/1354/
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Sabina Panayotova

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Do you use Google Trends to plan your promotions? This one is for supplement retailers but the general advice is valid for many business. Take a look
Private label supplement retailers can really profit from using Google Trends when determining their marketing strategy. Here's why...
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Able2Extract's profile photoSimon Margetts's profile photoSabina Panayotova's profile photo
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You are welcome! :)
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There will always be people who view your #entrepreneurship as an unnecessary risk with an even more uncertain future. Their reservations are their own fears about pursuing the dreams in their own lives. You live yours. #startups #smallbusinesses #lifelessons  
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2 comments
 
Faith Is huge and honestly sometimes It must be mustered up!
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Codingowl

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Hi everyone! Just found this, its a great article about the importance of updating your website!

"Think of your website as a garden. If it’s left unattended, weeds will grow and your plants are likely to shrivel up and die."
A fresh website equals better search engine ranks, more traffic, and repeat visitors ... Keep reading for 5 ways to make your site a fresh website today.
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2 comments
 
You talking to me? LOL! I've had that thought all day to put out some content! 
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Oliver Gwynne

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I'm a big comic geek, but i think there are some interesting business lessons that can be learnt from the way the comics industry has evolved.

Big Names:

Some superheroes are iconic, Superman, Batman,Spiderman, Wolverine. These guys are the big hitters in the comic world, but there are also about a hundred "B team" superhero comics out there. "Animal Man, Green Arrow, X-force" All are popular in their own right, but don't hold a candle to the popularity of say the Hulk.

Marvel/DC know this and so they will produce material starring their biggest names in a variety of styles and with different writers. There are 5 or 6 different Batman books you can get. Each is tailored to a different audience and each comic will have a different version of the character, so in one Batman might be darker, and in another he might be closer to the camp 60's show.

The lesson here is that the comic makers know what their most popular 'products' are and try and diversify them as much as possible to reach the largest audience.

Reinvention:

Batman's original villains included Monk, a half vampire/half werewolf. Today he's much more likely to be battling an insane serial killer. Comics are constantly evolving and changing with the times, not just updating their characters and stories but actively hitting the reboot button every ten years when continuity has become too complicated. In 2000 Marvel launched it's "Ultimate" line which had whole new origins and stories for their classic characters with a more realistic tone. This is what a lot of the blockbuster films are based on.

When yo can see your sales getting static then you may be in need of a radical overhaul.

Squeeze The Assets:

Back in the 70s Stan Lee's foray into films was a flop, but now it looks like one of the safest bets Disney has ever made. Each and every one of the superhero line up will be squeezed to get the most out of them.

It's no coincidence that in-between Iron Man 1 and 2 a CGI series appeared with the teenage adventures of Tony Stark. The idea was to introduce those kids too young for the film to the character so that when they were old enough they would be interested in Iron Man.

Marvel and DC treat all of their characters like they were their own brand, their own company and are keen to see a return on their investment. Comic sales have actually been in steady decline, but they know much like the Spiderman Series they can get a new actor, take a new approach, make some new films, and hey presto they've made some more money.

Superheroes are a franchise. What can you do to give value to your business, give value to your brand to put it in a position that someone else could take it on and make money?
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3 comments
 
I didn't know that +Oliver Gwynne - you truly are a comic geek!
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Instant

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Having the right people on your team goes a long way to the success of your business.

Watch Steve Jobs speak about building the ideal team.
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Instant
 
Hi +Rob Gordon 

We would think that sharing invaluable insights from other thought leaders would further discussion in your community. However, Instant prides itself in both ways Jobs speaks about:

1) Our recruitment process is heavily tied to the values of our company.

 2) For new employees, those values then aim to inspire and create passion to deliver to our customers.

We find it works well for our business.
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ClickREN

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The age old consumer #economics question is: are you a spender or saver?

#Entrepreneurs, #investors and other economists have wanted to find that link. Behavioral Economist Keith Chen postulates that there is a correlation between your language and spending attitudes.

#Mentalist #Money #research #spend #save #psychology #behavior
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In a way, savings could be good when the funds are used to "make more money."

Again, unlocking the mindset between the two dichotomies is a prize for investors (appeal to savers) and entrepreneurs (appeal to spenders). Won't you say so?
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If there is any French company or entrepreneurs, here is a good news about company taxation in France.
#taxation #companies #fiscalité #entreprises #entrepreneuriat  
La CGPME a rapporté que le Premier ministre s'était engagé à accélérer le calendrier de baisse de l'impôt sur les sociétés. 
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Keith Tasoren

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Especially with all that pride the picture depict. Many are not aware of the luggage that is carried and how heavy it can sometime weigh. Just let go.
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Brittney Sevenson

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Ritu Raj

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Do not go, where the path may lead, go where there is no path and leave a trail. 

~ Ralph Waldo Emerson

#startups  
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Sally Anderson-Wai's profile photoPaul Martin sales's profile photoAndre LaFlamme's profile photoChakradhari Rowe's profile photo
 
There is a never dying demand for those who make the #Path for others to follow. 

#RevolutionGYAI  
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Oliver Gwynne

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i think it's only when you talk to someone just starting, or thinking about getting into your industry that you start to realise how far you've come. As entrepreneurs we are forced to learn A LOT more than our employee counterparts.
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Really good point, Oliver! 
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Codingowl

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Hi everybody! Yesterday I saw this video from a man, living without legs and arms, some of you have sure heard about him. It reminded me very strong of this one truth, I wanted to share it with you. And here the video, in case you did not know: Nick Vujicic - No arms no legs no worries - look at yourself after watching this!
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true
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