+Médecins Sans Frontières/Doctors Without Borders (MSF)
First of all let me say that you've done great work capturing the individual stories of the collective struggle in east DR Congo. You've also done an amazing job of combining video and statics images to further compel and show the sense of love and community which still exists despite the traumatic experiences.
Here's are some general observations based on watching all three videos:1. English dubbed audio voice-over works better than sub-titles
Allow the original voice to fade out to keep authenticity. An English language dubbed voice-over allows viewers to keep their eyes on your compelling imagery. It will evoke more emotional value and not draw their eyes to reading text. In general, people tend to sway from videos they still have to read. I also feel that adding an overall narrator throughout the series will provide uniformity in the storytelling. A celebrity narrator empathetic to the cause can certainly help increase visibility and awareness.2. Use complimentary graphics to illustrate the plight of refugees
You can still keep parts of the video in its original language if you compliment it with rich media graphics. Sort of like creating a 'video infographic' to tell part of the story alongside the storyteller.3. Video are too long; one story per clip
(1-2 minutes in length max)
Attention span on the Internet is dismal. I recommend you break each video down into 3-4 smaller videos (telling only one story per clip) following a specific format which you will repeat for each 'chapter' of the story. I suggest a variation of the following formula to keep it simple:
-All videos begin with #EverydayEmergency
for universal branding
-Followed by one riveting statistic related to clip
-Followed by still shot person who's story you are telling
-Followed by video clips accompanied by rich complimenting graphics
-Followed by "This is an #EverydayEmergency
" (audio and graphic)
-Concluded with a solid call-to-action
compelling viewers to take some sort of action; share, donate, sign a petition, provide aide, volunteer, blog about it, tell-a-friend, increase awareness, incite political action, somehow-someway-do-something
related to the goals you wish to achieve
After this is all broken down, you will have 12-15 chapters of a unified story, allowing people to engage with segments of the whole.Add'l tips for YouTube:
-Spell it all out: Use full length titles under 100 characters
-Add hashtag to beginning of title: #EverydayEmergency
: Video Title
-Add Twitter handle to end of title: via @msf_int, etc...
-Add all text within video to the About description
-Add additional narrative (unique to each video) within About section
-Add call-to-action (unique to each video) within About section
-Add all (unshortened) links to other video chapters within About section
-Add video overlays linking <previous chapter | next chapter>
This will help with online virility, visual and auditory branding, sharing, hashtag trending, SEO, and increasing supporters to shine a brighter light on this crisis. At the end of the day, be clear about your call-to-action. What do you want people to do? Each video should communicate this specifically with great clarity.
I hope all of this is helpful. Let me know if there is anything I can do to further your video marketing strategy. Godspeed on your endeavors!