Ulrich initiates new client partnerships for TBWA’s Digital Arts Network (DAN). He is responsible for managing, promoting and selling global IP, as well as the services provided by DAN, both inside and outside the company. He magnifies and shares innovative ideas by connecting talent, clients and prospects. As VP Business Development, Diversified Services he also supports the commercialization of also supports the commercialization of TBWA offerings such as design, luxury, content, and health & wellness. 

Until recently he was in charge of business development across Europe and worked with brands such as Airbnb, Heineken, KAYAK and McDonald’s. Ulrich began his career with Mercedes-Benz in Stuttgart. Before joining TBWA in 2002 he experienced the early days of the digital revolution as director of marketing and communications at Razorfish, Germany. 

When he’s not traveling the world for business and pleasure, he’s looking for new additions to his photography collection.
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