DIFFIS is a wholly Swedish-owned e-commerce site that works by the simple equation that
the closer you are the factories, the cheaper products are
We try to have as few middlemen between the producer and the customer as possible. We are therefore based in Hong Kong to constantly be present where new products are manufactured. Our goal is to buy all our products directly from the factories where they are produced. Hence the name DIFFIS - Direct From Factories.
Today we have thousands of products on the website and we are constantly working on sourcing more products. We expect to have 10,000 unique articles on the website in May 2013. We want to integrate as much as possible with our customers and we put much effort in gathering both suggestions and criticism from our customers. We do this to constantly improve ourselves in our service and our selection of products.
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