"In detective novels you always start where..."
Overview - Lets have fun to discover the customer's reality
1) "Case the joint! Follow protocol""
2) We place relevant characters in environments and project customer discovery practices upon them.  
3) After quantifying a diversity of perspectives... we go with our gut!

"In detective novels you always start with where the missing person (our customer) last was and work your way back."
For example: A realestate manager wants to rent houses for property owners. The relevent owners were last scene at their property and posting on craigslist.

"Next, let's case the joint! Follow protocal."
For example: We build character profiles questioning motives. 

Organize evidence by motivates to build a case.
For example: A detectives case is build upon evidence outlining key activities, value propositions, and budgets. 

Now we confront our suspects to test the assumptions behind the motives.
For example: Did we interpt the evidence correctly? Is this really the customers problem?

With a clear understanding of the evidence and motives we may present a solution.
For example: We gain the customer's trust with a clear understanding  of their problem. Only then may we present a solution. 

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Focus on cases with evidence.

Where are your clients existing budget?
What is your clients greatest annoyance?

Idea: kids book reading tool.
Take pic of book, converts text Into type which is organized by character, environment, and when... Creating comics as we read

Good teachers must live examinated lives and try to understand what animates their actions for better or worse.

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In detective novels you always start with where the missing person last was and work your way back.

Employee is not a right fit, but how to clearly communicate their inadequacies?
Where may this individual be a better fit?

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User Map - Design relevent solutions
Why - discovery

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Participatory Commerce - Visual Thinking by Gravity Tank

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AM flow-writings clarify our beliefs. 
Answer these questions for 30 minutes each morning to guide your soul into an optimal environment. 

Visually express your favorite self-discoveries!!
For retention and to cultivate your environment.
Flow-writing Guidence
11 Photos - View album

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|Business Canvas| = Front Stage Revenue > Back Stage Cost

|Metaphor| = Back Stage (HOW show is possible) + Front Stage (Why User gains value)

Source: Strategyzer course
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