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How do you promote your book?
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Submitting to top promotional sites
Distributing press releases
Social media
Word of mouth

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This is the current draft of the Media Kit for my upcoming release. Looking for constructive critique on the kit itself.

If I invest money in a promotion, what is the length of time I use to measure its success? Do I count sales that occur after the promotion? If so, for how long? How do I factor in sales of other books in the series after the promotion? Thanks.

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Some more real numbers to share vis à vis my recent promotion.

DERELICT is book 1 of a space opera series of 4 books. (book 5 is in process)

After I got a bookbub, I scheduled several other smaller paid promotions and asked for some newsletter swaps in the 2 week period I had planned the sale.

Total spent: $814

FKBT 10/25 $35
BKnights for $5 10/25
Bargain Booksey 35. 10/27
Kindle nation daily $119 10/27 w/slide over at Book Gorilla
Bookbub 10/31 620.

Here is a screenshot of my sales between 10/24 and 11/2 (the sale will continue until 11/9, but I suspect sales will continue to fall off drastically).

End results:
- I more than made my costs.
- Sales of the later books in the series increased even though they are at full price
- My amazon sales ranks got to as high as #69 in the whole kindle store, and the book ranked #1 in several sales categories for several days.

Takeaway: if you have a strong cover and blurb, have a book that is part of a series or have a deep related back list and can get a bookbub, take it. Discount your book for at least a week before and after your scheduled day.

If even 10% of the folks who bought book 1 go on to read further in the series, it will have been well worth it.


I'm working on promotion ideas for the release of the 5th book in the Orphans and Inmates series, The Girl on the Shore. My focus has always been on the local audience and the print copies because my local readers do not sped much time online. I do a lot of public speaking and sell my books at local retail stores and museums. My Amazon sales have always been sluggish. If I sell 30 books each month across all my platforms, I'm lucky. It is time to do some serious promotion of the new book online. I've had very limited success boosting blog posts on Facebook. The idea is that I offer some content to encourage interest rather than just a link to my books. My thought was to drop the Ebook price of Orphans and Inmates to free. It's the first book in the series, so I'm hoping to build interest in the other books as well. I would then write a blog post about the historical research that went in to the writing of the book and boost the post. Typically I make back my small investments of $30-$50, do you think if I invested a few hundred I would have the same success? I also welcome other suggestions. Thanks.

After over 4 YEARS of submitting and getting rejected, I finally got a BookBub spot. I was hoping to get some wisdom from folks who have had them. How can I best leverage this for the best possible sales lift?

It's book one of a SF series, going to be discounted from $4.99 to 0.99.

How long do I keep the price discounted? (The Bookbub is worldwide, for Oct 31)

Are there other promo spots for 0.99 books that you would recommend?

Would appreciate any and all guidance and please forgive me if you see this more than once, as I'm going to post this in several relevant groups.

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one of my books is currently on a $0.99 sale, so i thought i'd boost it with a bit of advertising on social media.

i spent $15 on both Facebook & Twitter advertising, using the same text and same images for both platforms, for 5 days.

the results are super underwhelming, considering i spent $30, but your mileage may vary.

2001 reach (unique impressions)
463 likes, shares, etc.
*11 link clicks*

pros: very easy to set up
cons: small reach

interesting tidbit: most of my ad engagement was on instagram, which facebook automatically pushed my ads to.

17,901 impressions
462 engagements (likes, RTs, clicks to embiggen)
*37 link clicks*

pros: large reach
cons: very difficult to set up; i had to tweak the settings for a target cost-per-click after day 1 blew through my daily $3.50 budget with just two clicks; $0.50/click seemed to get me the best reach/click ratio.


would i run another ad campaign with either of them? idk. if i do, i'll set it up with different parameters. maybe a shorter time frame with a higher budget, or a longer time frame with a higher budget. obviously, the more money you put into it, the more reach you get, but finding that sweet spot, especially for book sales is going to be hard.

i didn't track website conversions because i am not technically savvy enough to do that. so whether the people who clicked my website link actually ended up buying a book is anybody's guess. even if every single link click ended in a book sale, that's only 48 clicks, which equals about $11.88 in royalty revenue on a $0.99 ebook. so in that regard, twitter was worth more, and i got more bang from my buck, though i still didn't make my money back.

i did find it interesting which ads garnered what engagement. twitter really pushed my "at war" ad, which highlights the core conflict between two characters in the book, which got the most reach and clicks. the second best was the "even now" ad, which highlights those same two characters coming together for each other at the end of the book. facebook championed the latter, with more reach on that ad than the rest of the ads combined, so it got the most clicks. the rest didn't do very well at all, the "at war" ad doing the worst of all of them.

so, different ads for different platforms, apparently.

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This is a sad story. The author has been head-butting a brick wall for years. I read it asking, "Why don't you self-publish?" When she covered that base it was to say that literary fiction doesn't sell well in the self-published field. However, she has four works which apparently aren't literary fiction. She hasn't self-published those either. She paid $26,000 for a Master of Fine Arts degree which seems to have not helped much. Have a look at what she says here. What advice would you give her? Mine would be, "Self-publish or be damned!" I can't see that there's much to lose.

A report on my recent promotion in case anyone's curious--pretty much a failure in terms of ROI, but I'm trying to learn something from it, so not a complete loss, right?

I decided to run a countdown deal on my SF novel, The Somniscient. I invested $35 for a spot at ENT for 9/1. Historically, that's been one of the better promo sites for me, so I decided to end the sale with that and work backwards, the idea being that a trend of increasing sales over time makes the Amazon gods happier and more likely to show a book a bit of love during and after a promotion. So I paid another $35 for a BargainBooksy ad and then gave a new place a shot--BookDoggy for $10 in the days leading up to the ENT ad.

I could have spent more, but the past several countdown deals I've run have been disappointing and I didn't want to throw more money away.

What I did do was drop the prices on all my books and include a boldface line at the head of the Amazon description for The Somniscient noting that all my books were on sale. I then set up countdown deals for all my KU books and dropped the prices on the ones not in KU--the idea being that people drawn to The Somniscient through the ads would see the note and go to my other books on their own.

I set the countdown for the 7 day maximum to try to squeeze as much out as I could, and on the first day (there being no paid advertising yet), I did the social media blitz, making announcements on G+, FB, my blog, and my newsletter. That day saw 42 sales total. (I should add that my Amazon sales in the last few weeks had tanked, showing about $34 in royalties for the month of August for all 7 of my paid books combined.) There were 11 sales each on my two most popular titles and the other 20 were spread out across the remaining 5.

Not wanting to burn social media followers with too many BUY MY BOOK posts, I hung back and waited for the advertisements to kick in.

8 books sold on the Day 2.
5 books sold on Day 3.
Day 4 had the BookDoggy promo, and there were 7 sales total but only 3 copies of the advertised book, The Somniscient.
Day 5 had no advertising and 7 sales total.
Day 6 had the BargainBooksy promo, and there were 8 sales total, 7 coming from The Somniscient.
Day 7 had the ENT ad, and there were 22 sales total, 11 from the advertised book. There were also 428 KENP pages read for that day, 387 for the advertised book.

All together, the week showed 99 sales for all books combined. My royalties were a little over $43. My advertising costs were $80, so not terrific ROI. As always with these things, it's more about finding new readers, getting new sign-ups for my e-mail list (all the books have prominent ads for the e-mail list and incentives) and hoping some of these readers come back to pay full price for other books, tell their friends about what they've read, etc.

If I hadn't run sales on all my books, the losses would have been greater, since that book only netted about $15.50 in royalties for that week, so I'll probably do that type of thing again in the future. I don't think I'll be returning to BookDoggy or BargainBooksy.

The fact that I sold more books on my own the first day with no advertising is interesting. Also of interest is the fact that there were a handful of sales that first day without my posting anything about it, which tells me there are some people who probably have alerts in place to let them know when my books go on sale. It's a bit irritating that they won't spend $3.99 (already a bargain, right?), but whatever.

I suppose it's possible that putting everything on sale diluted the power of the advertisements for the one book or that the line I put in the description of the advertised book actually sent potential buyers down a rabbit hole from which they didn't return. There's no way to know for sure.

If anyone has any insights, I'd be glad to read your thoughts...

I'm adding front matter to my eBook, but I'm not quite sure what to put on the credits page(imprint information page). I self-published the book on Amazon Kindle and I designed the cover on Kindle as well. Apart from that I really don't know what information I need to list on the page because I feel like I don't have any.

If you guys have any advice please let me know.


David Haro
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