How much would you pay to get exposure among fans of famous books in your genre?
Imagine you're a YA fantasy author. To what lengths would you go to get noticed by Harry Potter fans? Or maybe you write mysteries. What would you give to be on the radar of Agatha Christie readers?
Well, to be honest, that's the whole point of The Looking Glass. For those who don't know it, TLG is my online newspaper that reports "news articles" from the worlds of speculative fiction. But many of the authors I work with are so focused on trying to promote their own novels that they don't recognize the real power a TLG article can bring to the table.
See, when you write an article about your book, some people will see it, and they might even be so tickled that they check out your book. But that's usually where it ends. Nobody they know has read your book, so there's very little value to them in sharing your article with friends unless it's very entertaining, in and of itself.
But if it was even mildly interesting, and was about a well-known book or character instead, they would be much more likely to share your article with other people they know who have also read that famous work. And with any luck, that means hundreds or even thousands of people from your target genre community reading something you wrote. And liking it. (Do you see where I'm going with this?)
Well, guess what I let you put at the bottom of every TLG article? A link to a book, the author's name, and a cover image. But I do not insist that the referenced book be the same one that the article is about.
Now let me ask again. To what lengths would you go to get the fans of a famous book in your genre reading and sharing something you wrote? And how much would you pay to have a link to your own book and cover included in what they're sharing? A lot right? Which makes it pretty insane that TLG articles are absolutely free then.
So that just leaves me with one question: how come you haven't written one yet?