Much like the poorly named dogfish, clickbaiting makes no sense to me.
Back when dinosaurs ruled the earth, you could get paid for ad impressions instead of having to get a visitor to click on a paid ad to benefit from it. During those times, when people still know what a CompuServe was, clickbaiting made sense. Sure, people would get to your site and leave in disgust, wishing ill upon you and your pets, but you got money for your trouble. Now, I simply don’t see the point.
“Did you see how many visitors we got to the site by telling them this one small trick will make their car run on water instead of gasoline?”
“Yes, a lot, but did anyone buy anything?”
“No, but we got loads of clicks! Also, on an unrelated note, we’re getting charged extra for going over bandwidth this month.”
It seems to me that some people feel that once people get to a site, even if it’s not what they’re looking for, something... SOMETHING magical will happen, and they will enter their credit card information.
For more information about whether you should consider clickbaiting (No.) and what it is, click on our story link below.
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