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Juan Pittau

Discussion  - 
 
Hola buenas tardes!
Hoy quiero compartir este checklist a tener en cuenta si tienes un Blog
http://adveischool.com/antes-de-publicar-un-post/#gs.7MVaWCw

Un saludo

Juan
 ·  Translate
Las checklists son una forma muy efectiva de no olvidarse nada. Y cuando se trata de publicar en un blog, esto es muy importante porque no quieres arruinar horas de trabajo con un pequeño error.
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Jellyfish UK

Discussion  - 
 
Jellyfish are proud to be one of a handful of +DoubleClick Channel Partners offering guidance and training across the Google Marketing Stack.

Jellyfish have a very close working relationship with #Google that enables us to be at the cutting edge of digital advancements both strategically and technologically.

The net effect of this accreditation is that our clients have access to the very latest digital marketing solutions and insight, relevant to their own specific requirements and circumstances. As official Channel Partners, working with us means you have access to digital advertising technology that was historically the preserve of a select band of advertisers.
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We have some intermediate-level technical SEO video tips - hope you'll find it useful! 
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Unbounce

Discussion  - 
 
Hi everyone! If you're free Wednesday from 11am-12pm PT, join us on Twitter for #CROchat  when we'll be sharing lead generation tips with CRO expert Oli Gardner. Hope you can make it!
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Tenscores

Discussion  - 
 
Google announced 3 important updates to Shopping Campaigns, we've summarized them for you:

1. Competitive data for Shopping Campaigns
2. Merchant Center Diagnostics
3. Fancier mobile shopping results
Google recently went on a posting frenzy on the AdWords Blog with new updates to Google AdWords: Improved competitive data …
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Renny Raymundo's profile photo
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Unbounce

Discussion  - 
 
Hi everyone! If you've got a minute, give our Conversion Marketing Quiz a go to put your CRO smarts to the test. (And if you've got a few more minutes, check out the conversion glossary too!): http://bit.ly/1wmFfwW

#conversionmarketing   #conversion   #marketing   #conversionoptimization   #conversionoptimization   #glossary   #quiz   #CRO   #PPC   #landingpageoptimization  
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Unbounce's profile photoGeorge Riggs's profile photo
2 comments
 
Woot! Nice job +George Riggs ! ^Hayley
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A preview of AdWords new #callout extensions.
How they work and what we could expect to see in ads in next future
A preview of what could be the new "Callout" extension in AdWords ads by Rossella Cenini, one of the official AdWords Italian community senior moderators (and among the most influential PPC specialist in Italy).
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Mehul Bavishi

Discussion  - 
 
This Week’s Top Two News Headlines of the SEO & PPC industry

Major changes hit the SEO & PPC industry leading to interesting results
http://www.aed.in/blog/this-weeks-top-two-news-headlines-of-the-seo-ppc-industry
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A selection of the best international events for your 2016 digital agenda, categorized by date, city/country & main focus 
http://www.adworldexperience.it/en/all-web-marketing-international-events-deserving-attention-in-2016/
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Jellyfish UK

Discussion  - 
 
Join @JellyfishAgency tomorrow (16/07) on #Periscope where Head of Performance at +Google UK, +Matt Bush, is giving Context, Answers and Action for Mobile Search. Live streaming at 10:10am #DigitalJourneys
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Preeti Asri

Discussion  - 
Google has launched the AdWords app for monitoring and managing the campaigns. Once you launched you will see the dashboard that offers primary metrics impressions, clicks, click-through rate as well as cost and conversions. You can check it bu ad group, day of week and device.
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Greg Baka

Discussion  - 
 
 
Need some help with the lingo...  We've used Adwords and BingAds just on the search results for many years. Now we would liken to broaden our advertising reach a bit...
    What I think we want to do is show ads to people that would find our products useful, even if they aren't searching for them specifically. We sell specialty tools for people with vegetable gardens. So I think we just want to find people with interests like: vegetable gardening, homesteading, and urban agriculture.
    Is this called advertising to "interest groups on the Display Network"?  What other terms are used for this sort of marketing?
    Do you have links to great guides on how to do this? We are especially curious about the best style of text ads for this sort of outreach. Surely it is different than the ads used for exact product searches....
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Unbounce

Discussion  - 
 
Hope you'll join us for the first Page Fights of 2015! Tomorrow at 10am PT, 3 conversion pros will be tearing landing pages apart for the sake of optimization. Bookmark this page or sign up for a reminder: http://bit.ly/1yhPUi2
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Daniel Jones

Discussion  - 
 
Hi,

I have just got a hit through a keyword for coffee sticks, i sell ground coffee. Would it be wise to put coffee sticks as a negative kw? or keep it in the hope that the searcher may want ground coffee and try to improve my landing page to covince them? or just block them and aim only at people i know want ground?

Thanks in advance :)
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Ayşegül Tüfekçi's profile photoGeorge Riggs's profile photo
2 comments
 
+Daniel Jones ,

I would not necessarily add coffee sticks as a negative keywords, but I also would not target it either. I suspect that having it as a targeted keyword will result in a low QS, perhaps high bounce rates (no matter the landing page design and copy), low CTR  and perhaps a relatively high cost per conversion/acquisition. 

I suppose if you are looking for extra conversions you could target coffee sticks after all and have a dedicated landing page designed to either convince them that ground coffee is a better way to experience coffee drinks, etc. than coffee sticks. If this campaign does not yield significant conversions then scrap it as it could be a money loser at worst, or low ROI at best compared to your other campaigns.

In short, I think it best to target those who are actively looking for coffee grounds (keywords like overnight shipping, or quality ground arabica, etc.  + your keyword) or even those who are shopping around for best prices, etc. 

Targeting those wanting coffee sticks, K-cups,  canned coffee drinks, etc. is possible but they may only want non-ground coffee so you will have to get a little creative to capture conversions from the non-ground coffee shoppers as there may be a few that can convert. This maybe at a higher cost per conversion.

Just my 2-cents.
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Ryan Joneson

Discussion  - 
 
Hey folks, so I'm wondering how many of you manager your Google AdWords through the AdWords system, or use third party software to do so - and if so what are you using and why?
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Ryan Gaddy's profile photo
 
I use Adobe primarily
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Acquisio

Discussion  - 
 
Google just announced that Close Variant Matching will be applied to all keywords as of September. 

Here's what this means for your campaign keywords (hint: you're losing control)
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Andrew Mounier

Discussion  - 
 
We are looking for an experienced and results-oriented Pay Per Click Manager to take our PPC efforts to the next level. http://bit.ly/1mIOohl  - If you have a social purpose, the skills, and want to join an organization that is making a "dent" in the Universe then please apply :)
You can submit your resume by visiting this link. If you know anyone who would be a great fit for this position, please pass the link along. Thanks!
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