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We have some intermediate-level technical SEO video tips - hope you'll find it useful! 
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Greg Baka

Discussion  - 
 
 
Need some help with the lingo...  We've used Adwords and BingAds just on the search results for many years. Now we would liken to broaden our advertising reach a bit...
    What I think we want to do is show ads to people that would find our products useful, even if they aren't searching for them specifically. We sell specialty tools for people with vegetable gardens. So I think we just want to find people with interests like: vegetable gardening, homesteading, and urban agriculture.
    Is this called advertising to "interest groups on the Display Network"?  What other terms are used for this sort of marketing?
    Do you have links to great guides on how to do this? We are especially curious about the best style of text ads for this sort of outreach. Surely it is different than the ads used for exact product searches....
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Hope you'll join us for the first Page Fights of 2015! Tomorrow at 10am PT, 3 conversion pros will be tearing landing pages apart for the sake of optimization. Bookmark this page or sign up for a reminder: http://bit.ly/1yhPUi2
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Hi,

I have just got a hit through a keyword for coffee sticks, i sell ground coffee. Would it be wise to put coffee sticks as a negative kw? or keep it in the hope that the searcher may want ground coffee and try to improve my landing page to covince them? or just block them and aim only at people i know want ground?

Thanks in advance :)
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Ayşegül Tüfekçi's profile photoGeorge Riggs's profile photo
2 comments
 
+Daniel Jones ,

I would not necessarily add coffee sticks as a negative keywords, but I also would not target it either. I suspect that having it as a targeted keyword will result in a low QS, perhaps high bounce rates (no matter the landing page design and copy), low CTR  and perhaps a relatively high cost per conversion/acquisition. 

I suppose if you are looking for extra conversions you could target coffee sticks after all and have a dedicated landing page designed to either convince them that ground coffee is a better way to experience coffee drinks, etc. than coffee sticks. If this campaign does not yield significant conversions then scrap it as it could be a money loser at worst, or low ROI at best compared to your other campaigns.

In short, I think it best to target those who are actively looking for coffee grounds (keywords like overnight shipping, or quality ground arabica, etc.  + your keyword) or even those who are shopping around for best prices, etc. 

Targeting those wanting coffee sticks, K-cups,  canned coffee drinks, etc. is possible but they may only want non-ground coffee so you will have to get a little creative to capture conversions from the non-ground coffee shoppers as there may be a few that can convert. This maybe at a higher cost per conversion.

Just my 2-cents.
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Ryan Joneson

Discussion  - 
 
Hey folks, so I'm wondering how many of you manager your Google AdWords through the AdWords system, or use third party software to do so - and if so what are you using and why?
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Ryan Gaddy's profile photo
 
I use Adobe primarily
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Acquisio

Discussion  - 
 
Google just announced that Close Variant Matching will be applied to all keywords as of September. 

Here's what this means for your campaign keywords (hint: you're losing control)
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Andrew Mounier

Discussion  - 
 
We are looking for an experienced and results-oriented Pay Per Click Manager to take our PPC efforts to the next level. http://bit.ly/1mIOohl  - If you have a social purpose, the skills, and want to join an organization that is making a "dent" in the Universe then please apply :)
You can submit your resume by visiting this link. If you know anyone who would be a great fit for this position, please pass the link along. Thanks!
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Here at Top Click we pride ourselves of being on top of the game with our ongoing #training
Some of the Top Click Media PPC guys and girls were at the Google's London HQ for a training event on the 21st May. We learned a lot about how better to improve our E-Commerce clients Campaigns and how the future of Retail is shaping up with presentations from the Google experts themselves.
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Much like the poorly named dogfish, clickbaiting makes no sense to me.

Back when dinosaurs ruled the earth, you could get paid for ad impressions instead of having to get a visitor to click on a paid ad to benefit from it. During those times, when people still know what a CompuServe was, clickbaiting made sense. Sure, people would get to your site and leave in disgust, wishing ill upon you and your pets, but you got money for your trouble. Now, I simply don’t see the point.

“Did you see how many visitors we got to the site by telling them this one small trick will make their car run on water instead of gasoline?”
“Yes, a lot, but did anyone buy anything?”
“No, but we got loads of clicks! Also, on an unrelated note, we’re getting charged extra for going over bandwidth this month.”

It seems to me that some people feel that once people get to a site, even if it’s not what they’re looking for, something... SOMETHING magical will happen, and they will enter their credit card information.

For more information about whether you should consider clickbaiting (No.) and what it is, click on our story link below.


Story from:
http://websitetrafficincreaserguy.com/clickbaiting/

----
by Marilyn
Tenscores.com Team
tenscores.com

#clickbaiting #dogfish #seo 
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Clean Landing or Crash Landing? Property Selling #LandingPages Critiqued -@Clickthroo http://ow.ly/u1qQ9 #CRO #PPC #SEM #Optimization
Today I’m taking a look at a couple of landing page examples from the Property Selling sector, following last week’s appeal for landing page examples to be critiqued. Each landing page will be looked at from the point of view of the user in order to determine whether the page delivers a clean, successful landing, or a …
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Stephanie White

Discussion  - 
 
History of the Internet Timeline - Advertising

Some companies hit it big and then were gone so quickly (AOL, Netscape, Lycos...). Makes me wonder what is the next big thing in advertising? 

http://malonemediagroup.com/history-of-the-internet-timeline-an-ever-evolving-digital-world/
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Google has launched the AdWords app for monitoring and managing the campaigns. Once you launched you will see the dashboard that offers primary metrics impressions, clicks, click-through rate as well as cost and conversions. You can check it bu ad group, day of week and device.
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Unbounce

Discussion  - 
 
Hi everyone! If you're free Wednesday from 11am-12pm PT, join us on Twitter for #CROchat  when we'll be sharing lead generation tips with CRO expert Oli Gardner. Hope you can make it!
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Google announced 3 important updates to Shopping Campaigns, we've summarized them for you:

1. Competitive data for Shopping Campaigns
2. Merchant Center Diagnostics
3. Fancier mobile shopping results
Google recently went on a posting frenzy on the AdWords Blog with new updates to Google AdWords: Improved competitive data …
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Renny Raymundo's profile photo
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Hi everyone! If you've got a minute, give our Conversion Marketing Quiz a go to put your CRO smarts to the test. (And if you've got a few more minutes, check out the conversion glossary too!): http://bit.ly/1wmFfwW

#conversionmarketing   #conversion   #marketing   #conversionoptimization   #conversionoptimization   #glossary   #quiz   #CRO   #PPC   #landingpageoptimization  
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Unbounce's profile photoGeorge Riggs's profile photo
2 comments
 
Woot! Nice job +George Riggs ! ^Hayley
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A preview of AdWords new #callout extensions.
How they work and what we could expect to see in ads in next future
A preview of what could be the new "Callout" extension in AdWords ads by Rossella Cenini, one of the official AdWords Italian community senior moderators (and among the most influential PPC specialist in Italy).
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Moses C.

Discussion  - 
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George Riggs

Discussion  - 
 
This looks interesting.
I can't wait to hear what
the big announcements are.
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Gene Maryushenko's profile photoGeorge Riggs's profile photo
2 comments
 
The announcement is coming tomorrow!!!
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Hanapin Marketing
moderator

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