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What's in the Secretary of State's inbox?

Analysis of key media issues for John Whittingdale as he becomes the new DCMS boss.
With a broad remit covering cultural and artistic heritage, as well as tourism, sport and the creative and telecoms industries, there will be lots of competing demands on the new Minister’s time. Here are the top ten media issues likely to be sitting in the ministerial red box.
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Amazon.com

Free Book Promotion
October 20, 2014   October 24, 2014

Title
Let’s avert global collapse by the 3 damocles swords

Abstract
Earth SHIELDING to repel the TRIPLE Damocles sword over us, by diverting the solar-galactic electricity (cosmic rays) causing solar-electric super-storms & stimulating atmosphere-magma-magnetic poles' reversal-volcanic ice-ages, and to AVERT another world war & global cannibalic collapse.
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Ευάγγελος Βαλάρης's profile photo
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Miquel Pellicer

Discussion  - 
 
Gamificación, Vine, redes sociales, canales en Youtube, nuevas narrativos, especiales multimedia... algunas de las tendencias más destacados de Brasil 2014.
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Adam F. Hutton

Link you should read  - 
 
The much anticipated 60 Minutes apology for failures in the reporting process that led CBS to report a hoax as news fell flat Sunday night. It was too short, it didn't answer any questions and it w...
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Edward Emmanuel

Link you should read  - 
 
Anyone read this one? An entertaining Business Strategy book. Wish i had this in masters program.
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Patrick Smith
owner

Discussion  - 
 
In cast anyone is interested, I've been thinking about workflow for our team here and what must happen with every post. What am I missing?
 
I had a go at writing a checklist of things journalists on TheMediaBriefing must do with every post. What are missing?

1 Write it
2 Check it
3 Add a picture (is it labelled and credited?)
4 Add a headline (<65 characters, active language)
5 Tag it (+sections)
6 Optimise it (metadata + keywords)
7 Key facts box (short summary)
8 Check it + get someone else to read it
9 Publish
10 Add to front page slider
11 Update featured stories
12 Tweet it
13 Add to Facebook
14 Add to G+
15 Listen to what people are saying about it
16 Respond
17 Add best contributions to original piece
18 Correct errors (“updated” may be required)
19 Update piece with any subsequent crucial info
20 Repeat steps 1 through 19 three times a day.
6 comments on original post
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Aaron Bradley's profile photo
 
Good list!  If only more news organizations followed this checklist. :)

Here are my additional tweaks.

6.  If by "keywords" you mean <meta name="keywords"> I'd skip this to save time, as the search engines haven't used this tag in forever (if you're a Google News-indexed source then I'd encode the news_keywords tag, which is used by Google news).
6a.  Create optimized descriptions.  Of course, this should be a part of "optimize it," but from a quick spot check I see TMB descriptions are either too long or fragmented (i.e. truncated mid-sentence).  This is fairly important, IMO, because your descriptions are reproduced on Facebook (meta ... og:description), for Twitter Cards (meta ... twitter:description) and (conditionally) in search results (meta ... description) - and a complete, well-crafted description that summarizes the article will always result in a higher click-through rate than when a description if absent, programmatically produced or poorly written.  The maximum length supported by Google of around 156 characters (or less if a date is present) works well for most other description manifestations.  See:
http://www.seomofo.com/snippet-optimizer.html

To be really thorough, for 12-14 I'd add the pre-step for each "add campaign parameters" so that in Google Analytics you'd be able to see the source of clicks from each of those networks (as often as not the referring domain itself is lost), but that's a bonus implementation. :)

8a.  Check that links resolve correctly
9a.  Check that links resolve correctly
While (8a) may be covered under 8, just highlighting this as I don't know what's entailed by "check it."  But (9a) a definite additional step, as links in a live environment may differ from links in a live environment.

11b (i.e. before 12 - "tweet it").  Shorten it.  An unshortened URL in a link in a tweet is a tragic waste of characters and an assault on readability - plus there's meaningful metrics to be had if a link is shortened with an API connected to a service like bit.ly (some TMB authors are doing this, but it's arguably more important to do this at the site level, but you're not:  if I may be so bold as to suggest you read this - http://bit.ly/LE91bz).
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"MENA news groups need to provide high- and low-tech mobile services" - http://bit.ly/1aGcKQE  - analysis by me for @kbridgeorg on the diversity of the #mobile   market(s) in the #middleeast  and what this might mean for new providers and #journalism  
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Patrick Smith
owner

Link you should read  - 
 
New one from me looking at the switch from ads to marketing services and how Hibu is (not) getting it right.
If you think you've got problems, spare a thought for Hibu. The Yellow Pages owner with the ridiculous name - as Yell Group it was a longstanding FTSE100 stock - faces handing control of the company to its creditors as early as this week as it struggles to operate with £2.3 billion in debt.
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Aaron Bradley

Discussion  - 
 
I thought that PC World exiting print was interesting, given that they still have 339,000 print subscribers.

Here PC World is being smart, in my opinion, in setting their own timeline for going digital only, rather than being forced into a dangerous corner somewhere down the line - something that newspaper executives touting the "print will continue to be important to us for a long time" party line would do well to ponder.

Certainly made me think, too, of Earl J. Wilkinson's piece from earlier in the week:
Timing of print-to-digital transition is crucial to success for publishers
http://bit.ly/13zKT5J

UPDATE - And on yet another related note, check out this piece from Alan D. Mutter:
The smartest guys in media give up on print
http://bit.ly/14Lj5YK
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Patrick Smith
owner

Link you should read  - 
 
Top analysis from +Jasper Jackson on the site today looking at the changing revenue split of five of our biggest publishers in different sectors. It's very telling that the ones who have been boldest in innovating what they do have seen the biggest increases in topline growth. Fortune favours the brave.
Five years is a long time in media. Throw in a global financial crisis and you've got quite a seismic set of changes. But how has the business of media changed in the last half decade? We've looked at five key indicators from five media companies in different sectors to pick out some of the key ...
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Miquel Pellicer

Discussion  - 
 
Así es la redacción del The Guardian, uno de los mejores periódicos del mundo. #periodismo  

http://miquelpellicer.com/2015/01/visita-redaccion-the-guardian/
 ·  Translate
Análisis de la redacción de The Guardian en Londres. Hablamos de periodismo, redes sociales y contenidos audiovisuales
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Miquel Pellicer

Discussion  - 
Entrevista de Miquel Pellicer a Darío Gallo, editor Jefe de Clarín. Hablamos de Al Toque, la nueva aplicación mobile de Clarín.
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Jasper Jackson
moderator

Link you should read  - 
 
If you've got a recruitment ad business, what EMAP has done to get its operation back on track should be interesting....
B2B businesses have been especially hard hit by the shift in recruitment advertising to the web. But over the last 18 months EMAP has managed to get its recruitment business back on an upward trajectory. We spoke to group commercial director Chris Campbell about how they've done it.
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Adam F. Hutton

Discussion  - 
 
 
Only one big name in television journalism has made a successful transition to web-only. Oddly, that's Glenn Beck. AllThingsD reports that Yahoo! will announce the deal officially on Monday. And The Hollywood Reporter was the first to confirm the deal Friday night.

Jay Rosen says Yahoo! is one of those places journalists go to disappear, until they quit. Couric's $40 million ABC deal means she can quit any time.

I wonder if this is the winding down of Katie's career. She conquered television journalism. From anchor to talk show host to morning shows and 60 Minutes. At one time or another she's been queen bee at all of the big three networks. There's really nothing left for her in that medium. But I'm not sure she'll take off on the internet.
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"Only one big name in television journalism has made a successful transition to web-only. Oddly, that's Glenn Beck."

I'm confused.  You speak of a big name in "television journalism" and then follow this up to a reference to Glenn Beck who.  Beck, of course is not a journalist, nor did his television show have anything to do with journalism.

I say this largely not in jest, because Beck has always been and remains a deliverer of opinion first, and news second.
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Aaron Bradley

Discussion  - 
 
"... audiences weren’t just audiences anymore; everyone was a publisher, too..."

While I don't quite get where he's going with his micropayments argument (and insofar as I do I vehemently disagree that this is a media "solution," even if infrastructure were to change), I think +Terry Heaton is spot on in his assessment of disruption - the disruption of traditional media models of both news production and distribution - wrought on media companies by digital.

#media #infrastructure  

"In the network, it's just not natural for the individual infrastructures of individual media companies to exist as they do offline. The net would rather go from author to reader directly, and that is something media companies just cannot abide."
The Web has made media's simple business model — making content and selling advertising — very complex. Now, technology has made it possible for audiences to consume media content at their will, undermining the value of mass marketing. "In the network, it's just not natural for the individual infrastructures of individual media companies to exist as they do offline. The net would rather go from author to reader directly, and that is something med...
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Jasper Jackson
moderator

Discussion  - 
 
How's Time Out's year of free worked out? I spoke to magazine MD Greg Niall to find out...
Exactly a year ago today, Time Out London launched its first free edition on to the capital's streets, joining Metro, the London Evening Standard, City AM, Stylist and Shortlist in choosing free distribution and a bigger audience over cover price income. So, has it worked? According to Time Out London MD Greg Miall says the move has allowed the entertainment title to tap new advertisers, offset lost circulation revenues and has turned the magazi...
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Aaron Bradley

Discussion  - 
 
I thought this was an interesting tale because of Penton's decision to eschew a transitional "digital edition" in abandoning print.  I thought of the work that +Douglas Hebbard has done chronicling the (shabby) history of magazine digital editions in reading these comments from Penton VP Gregg Herring:

“I personally think that digital editions are really not the opportunity for conversion to a digital product,” says Herring. “You’re not going to see the September issue done in a print style and then sent out digitally. We’re just not doing that.”
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Matt Tanguay

Discussion  - 
 
Dear fellow visual thinkers,

The Visual Thinking Hub offers you a one-hour webinar with 3 speakers on Aug 7th at 7pm UTC (3pm ETC), on the topic of Visual Business Modelling. 

1. DR. HENNING BREUER
Corporate consultant @ UxBerlin 

2. ANTONY UPWARD 
Sustainability Business Architect - SSBMG

3. MATT TANGUAY
CEO & Chief Visual Facilitator @ Fluent Brain, Founder of the Visual Thinking Hub 

Share this event with your friends!
http://visualthinkingwebinar.eventbrite.com/

We hope you can make it!

Cheers.
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Aaron Bradley

Discussion  - 
 
New York Times Lite

"'Need to Know' refers to a separate initiative: The NYT’s lower-priced digital subscription, which hasn’t been released yet but which is far enough along that Abramson has assigned an editor to it...."

At first blush I've got to say that this is a terrible idea.

Tiered digital content and service offerings (e.g. once upon a time Hotmail, once upon a time and until recently Flickr, once upon a time Real Player) have an appalling record of success.

And insofar as a digital "newspaper" is a monetizable product, its' because the content is part of a context, which makes the whole bigger than sum of its parts.

One doesn't know what "Need to Know" (hereafter NtK) content would consist of, but I can't see how either angle would work.

1)  It's the unique, in-depth content like features and columnists that's the main draw of NYT.  In that case, there's little reason for users to get an all access digital description because they already have what they're after with the lower-priced NtK subscription.

2)  It provides access to news stories, but not to unique, in-depth content like features and columnists.  In this case there's little incentive to subscribe, because news factoids are ubiquitously available across the web.

But, hey, I'm a skeptic eh?  Other opinions?
Summary: The New York Times is rolling out a number of new digital initiatives, including a tablet magazine and a new dining news product.
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Aaron Bradley

Discussion  - 
 
"Are newspapers really in a death spiral?"

"Outside of a handful of truly digital-first newspapers, yes..."

Great article from +Josh Sternberg.  Hat tip to +Patrick Smith (who I wanted to beat to the punch by posting this here:); as Patrick said in his tweet, "rare honesty. More like this please."

Bonus reading from "traditional advertising guy turned digital brand marketer" +David Schwartz:
How I Would Save The Print Newspaper Industry
http://bit.ly/13C0WQi
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