Trade Show Strategy...Do you have one?
Exhibiting at a Trade Show puts you face to face with your customers. Trade Shows are a great opportunity to generate revenue. With that said, the question to ask your team is do you have a “strategy” for your next show? Here are a few things to think about when developing your Trade Show Strategy.
1.Do you have a Pre-show marketing program?
2. Create a Pre-show and Post-Show Social Media campaign.
3.Book appointments or demos before, during or after show hours.
4.Have a good lead capturing system.
5.Have knowledgeable and qualified booth staff in your booth at all times.
6.Have a strong and efficient lead follow up system.
If you have more to add please do.