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New Clients Want to Understand New Technology.

When you are selling technology, you should start by understanding the following concept.  A good explanation lowers the cost of understanding your value-added.  That’s one of the major topics covered in the first section of the book that I am reviewing.  In this article I will attempt to highlight the main points of “The Art of Explanation” by Lee Lefever. 

A good explainer starts by considering their audience.  What is familiar to your potential consumers?  These familiar pieces of knowledge should be used as building blocks for effective analogies.  In section two, the book does a great job of demonstrating the connection between analogies and storytelling.  This should give you the framework for a strategy that will help your audience understand your product.  Allow me to demonstrate.

I spent several months trying to find a useful concept for my Google+ page.  Then it hit me.  Why don’t I publish articles that help people understand how to sell themselves?  The results were both immediate and drastic.  My Google+ profile has become a virtual marketing convention for people from a variety of professions.  So, before you leave this post, show it a little love (+1, Comment, and Share).  Then, add me to your circles immediately.

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I read a new book about behavioral economics.  But, most of the information is relevant to marketers and business people.  Has anybody ever read a book called "Nudge" by Richard H. Thaler and Cass R. Sunstein?  

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What is the best personal Finance book ever written?

I'm currently searching for a good social media college textbook.  Any suggestions?
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