Stream

Join this community to post or comment
 
11 Link Building Strategies for Smaller Businesses

If you are a small company and you're looking for link building strategies to implement for your website, then this post is for you. 

http://digitalphilippines.net/link-building-strategies-small-businesses/ 
Link building will get a lot tougher these days especially for smaller brands that don’t have real capacities to compete with bigger companies in the industry because of the low amount of budget that they have. In my experience communicating with potential clients, small companies are only willing to spend a monthly link building budget [...]
5
3
tufan kamrani's profile photoCuadrio's profile photo
Add a comment...
 
Feedback on this article has been so different from each person on LinkedIn... We would love your opinion... Are you a phony?
Do Ghostwriters make you a Phony? I hate to break it to you, but most of what you're reading online was written by the man behind the curtain. Golden Mailer
6
1
VonVictor Valentino Rosenchild's profile photo
Add a comment...

Joanna Fuchs

Questions  - 
 
I have two Web sites that I need authorship for.  My profile page is for one site, and authorship is complete. Now, I want to add another page for my second site, with authorship.  I've looked online for instructions, but they seem to be for brick and mortar, local businesses.  Can I add another page for the second site, post to it, and add authorship to my second site?  How?  Thanks.
3
Add a comment...

Hanson So

Questions  - 
 
I want to use Virante for In Depth Article Mark Up - but I don't want it to mark up every page - how do I specific specific pages?
1
1
Carl Austin McVey's profile photo
Add a comment...
 
#GooglePlus :- The only network which accounted for a respectable share when it comes to social logins.
http://www.dazeinfo.com/2014/11/10/facebook-inc-fb-social-login-trends-report-q3-2104-twitter-google-plus/ 
Facebook, the king of networking sites, continues to account for the maximum social logins- to the tune of 46%. Nearly half the social logins to various sites were through this most popular site. With a 1.32 billion user base, that should not come as a surprise. 
 
#Facebook , the king of networking sites, continues to account for the maximum social logins.  http://www.dazeinfo.com/2014/11/10/facebook-inc-fb-social-login-trends-report-q3-2104-twitter-google-plus/ 
Nearly half the social logins to various sites were through this most popular site. With a 1.35 billion user base, that should not come as a surprise.   #GooglePlus is the only other network which accounted for a respectable share.
1 comment on original post
8
Robert Woodman's profile photoStuart O'Neill's profile photo
6 comments
 
I see so many unique aspects of G+ I believe it will continue to thrive.

While FB has more members and logins, it was only a couple of weeks ago that a survey found that time per login, number of pages viewed and the time on each page was greater on G+ than FB.

I believe the reason many marketers find a first or second home at FB is the sheer numbers of FB members that could be interested in their topic. From that larger crowd they can draw the relatively small number necessary for a successful venture.

The same could be said of G+ but there is a major difference. Whatever the topic G+ may, repeat may have an audience that is better versed in the topic and less likely to join a group.

FB may have more members that are more open to learning about a topic. Given a more responsive membership, the smart marketer creates a substantial presence on all the major sites; G+, FB and twitter. Each has a membership with different qualities.

Or at least that's how I view this topic.

Add a comment...
 
Question for this group.  I have a client who is a solo entrepreneur and she IS the business as a professional organizer.  Is it necessary or recommended for a "solopreneur" — a consulting business without a physical location — to have a Google+ biz "page" in addition to a personal G+ profile?  I'd like the ease of promoting the biz via the personal "profile,"  unless having the "biz page" significantly influences search results.  Thoughts?  Thank you!
5
Angela Tripp's profile photoRachael Ward - Trade Mark Attorneys's profile photo
5 comments
 
It is a good article but the idea of keeping more than one g+ page alive and up to date seems to be overkill. I am considering putting in the time to making my g+ profile page my main g+ platform and just leaving the g+ biz page alone. Of course I will need to persuade existing followers to also follow me on my +profile page.
Most of the really successful g+ pages are just based on the standard personal profile eg +martin shervington , +Guy Kawasaki . The template seems better and allows you to populate more useful information about you as well as links to your other SM. In my case my business and my name are the same so hopefully it should work well :)
Add a comment...

Ann Smarty
moderator

Questions  - 
 
Google Plus question again... There used to be "What's hot" option where you could adjust settings to see those "trending" updates in your stream even if they are outside of your circles. I can still see that section when following the link in my bookmarks (note the _ in the URL) https://plus.google.com/explore/_  but the G+ nav now has another Explore section (without _)... Is the old "What's hot" section dropped completely or can I still somehow find it from within G+?
11
1
VonVictor Valentino Rosenchild's profile photo
Add a comment...

Mark Traphagen
owner

Article Sharing  - 
 
How Google's Authorship Project Was Like SETI

A brilliant piece by +Eli Fennell that helps us understand the immense difficulties Google faces in trying to understand author identity and authority. Eli compares it to the SETI (Search for Extra Terestrial Intelligence) program, which searches for what would be almost infinitesimally small signals amongst the vast cosmic background noise.

A long one, but worth the read if you want to understand these issues and where Google may be going in the future.
What Google Authorship, Search Authority, and the Search for Extraterrestrial Intelligence (SETI) have in common, and why it failed because of this.
20
2
Mark Traphagen's profile photoFrank Gainsford's profile phototufan kamrani's profile photoJill Studholme's profile photo
3 comments
 
+Eli Fennell thanx for the article..
+Mark Traphagen thanx for the share
shared further
Add a comment...

Andrew Boer

General Discussion  - 
 
Now that Author Rank is dead, I thought I'd write an alternative future if it had survived, Stan Lee style.  Let me know your thoughts:)
If that lede is sounding a bit too “inside baseball” for you, lets keep it simple: Google Authorship was the technical process that put a little picture of an article's author into search results. Like so: author-rank. The purpose of Google's Authorship program was to establish, ...
9
Andrew Boer's profile photoJoshua Berg's profile photo
3 comments
 
But did it? Authorship is gone, but the unicorn turned out to be a different beast entirely. Good article.
Add a comment...

Ann Smarty
moderator

Questions  - 
 
#GooglePlus question... Did Google drop hashtags from search results? Did I miss the announcement? https://www.google.com/search?q=%23StreetArt

(Note: Sorry again if I am irrelevant... I am no longer sure what to share here but I am sure we'll soon figure that out!)
15
Richard Tj's profile photoMaryan Pelland's profile photo
6 comments
 
I find I can get good results by searching a term I'm interested in without hashtags. I don't use them much any more since they seem to restrict the search and the responses. For example, if I am posting about "BlueMeanies" and I hashtag "#BlueMeanies," my post may not show up if someone searches for #BlueMeany. Whereas, if I just write the post with significant words in it, most search engines, even embedded in social media, will intuit the plural or a misspelling of the search term. Almost anyone searching for my topic will find the post. 
Tell me if I'm seeing this incorrectly.
Add a comment...

About this community

Discussions and news updates relating to Google Authorship, which allows content creators to connect their content from across the web to their Google+ profiles. We also discuss the theoretical Google Author Rank search ranking factor. Please keep posts on-topic and submit to the appropriate category. NO LINK DUMPING. Links to blog posts that are low value or add nothing new to our topic will be removed. If you share a link, please explain its relevance to our topic. SPAM WILL GET YOU BANNED! Our profile photo: Photo Credit: http://www.flickr.com/photos/91281489@N00/923398621/ by Arbron, via a Creative Commons license. Photo manipulation by Mick Sharpe. Community Owner: Mark Traphagen

Savee vangora

General Discussion  - 
 
I love this community
1
Add a comment...

John White

How Tos & Tips  - 
 
Ever wonder how to get your article featured by an editor on LinkedIn?
Does your inbox ever get flooded with people asking you the same question over and over? Well mine has been lately. There is a very hot topic out there that is
9
1
John White's profile photoVonVictor Valentino Rosenchild's profile photo
 
Thanks for the +s!
Add a comment...

Niki Payne

General Discussion  - 
 
I just heard +Rand Fishkin say that setting up Google Authorship is no longer worth the effort in a +ProBlogger webinar today. So what's this group's take on the status of Authorship as it stands now?
8
1
Dionna Sanchez, Freelance Writer's profile photoMark Traphagen's profile photo+Ed Carpenter's profile photo
11 comments
 
Glad to clear that up +Dionna Sanchez, Freelance Writer
Add a comment...

Santosa Laksana

How Tos & Tips  - 
 
Hello Google Authorship.
A few days ago, I have made post here. But, until now still have not get answer or advice from others related in my case. And then, how to I can get response on here? Please..
3
Santosa Laksana's profile photoWilliam Rock's profile photo
Add a comment...
 
Hi like many busy people I don't have time to follow every little change made by Google but following the demise of authorship I have a few simple questions that the more experienced in this community should hopefully be able to answer. When I first heard about Authorship and saw the icon appear in SERPS I did all I could to implement it. As a result I invested all my efforts into my personal Google+ profile, posting regularly and gaining followers and ignoring the company Google+ profile. Going forward is there any point spending lots of time on your personal Google+ account or should you now post all your updates to the company one instead? Is there any SEO benefit to using Google+ and if so would you target your efforts on your personal account or business one? Hope you can help. 
3
Gary Box's profile photoNiki Payne's profile photo
5 comments
 
If I were you, I'd only post your best work on Google+ or things you're particularly proud of. I have only recently adopted this strategy and have been taking some time here and there to clean up my profile since the things I share on Google+ occasionally end up in search results. Some things get ranked that I don't want ranking so my personal Google+ strategy moving forward is to be more selective with what I share on Google+. I'm not doing it for SEO, I'm doing it more for reputation management. Controlling my online image before it controls me kind of thing. I started by redesigning my website and then downloading all my old tweets before deleting them and starting from scratch. Next is cleaning up my Google+ profile.

And to answer your last question: if you are intent on using Google+ for SEO despite +Mark Traphagen's comment, then I'd advise you to focus on your personal profile. Not sure about you, but in the case of one of my clients, we decided to focus on his personal profile since people actually follow him there. No one follows his business page and after understanding his branding approach, there really isn't a need to develop a following there. He just wants content up there so that when people search for him online, he'll be relevant because he's current. If people search for him online and see a profile that hasn't been updated in awhile, people might not take him as seriously as when they see that his last update was a week ago. 
Add a comment...

Richard Tj

General Discussion  - 
 
I wonder why google
Killed off authorship? When it was first introduced, the seo industry started to tout it as a means to gaining rank- an authority figure in your sector posts and it flies to the top of the SERPS. Now, given panda and penguin, then the manipulation of authorship, it's no wonder googles dropped the idea
5
Carrie Thompson's profile photo
 
Everything will be manipulated, to some extent, by blackhat SEO'ers. And Google often responds by devaluing that particular rank indicator. Take links for an example - they are just one of many ranking factors now, where as they used to be the primary one. If something is being abused and not really helping searchers, then Google has to deal with it.
Add a comment...
 
We have witnessed the birth and the death of one of Google's projects: #GoogleAuthorship. Today we would like to pay a tribute to this project and despite it not being a success, why the concepts behind it may still be relevant to SEO in the future. Continue Reading http://www.fingo.co.uk/blog/detail/the-death-of-google-authorship-and-why-author-rank-is-still-relevant/
3
Add a comment...
 
Your Invitation: The Thought Leadership & Personal Branding Community

A couple of weeks ago I floated an idea with this community for a new community as a natural outgrowth of this one now that Google has ended Google Authorship (see http://stonet.co/Authorship Dead).

I would like to invite any members of this community to join our new Thought Leadership & Personal Branding Community created in partnership with +Stone Temple Consulting. Find the new community at http://stonet.co/ThoughtLeaderCommunity

Google Authorship & Author Rank Community will remain open and active. The topics discussed here not only have historical interest, being (I think) the best coverage anywhere of a major Google experiment, but will have ongoing interest as I believe Google is far from done with the concept of author authority in search.

I'll reproduce here my introductory post from the new community:

What are "thought leadership" and "personal branding"? Why are they worth talking about?

Thought Leadership: A Thought Leader is someone to whom others look for authoritative, trustworthy information and insights on a given topic. A Thought Leader doesn't merely echo the crowd or conventional wisdom, the TL does careful research and investigation and thinks deeply and carefully to formulate and communicate original opinions and advice.

I know the term carries some baggage with some people, but I chose it because it is familiar and, frankly, search-friendly. It will bring people to this community who are interested in what thought leadership is really about.

Let me hasten to say that I believe real though leadership is not about being a pushy egotist who believes only her or his way is the right way. The Thought Leader this community will promote and discuss is one who devotes her or his self to untiring service to their community (whether that be an industry, a profession, a cause, a neighborhood, or whatever). The form of their service is in devoting themselves to knowledge and understanding, and then perfecting the art of communication in order to transmit that knowledge to the community being served.

In that servant-leadership model, it is only as a byproduct that this person eventually becomes seen as a leader, but that thought leadership position is earned, never claimed, and always recognized by others first.

Personal Branding: I have made this the second pillar of the new community thrust as I believe that the personal is intensely powerful. It's one thing for a faceless government or brand logo to tell you something. It's quite another for a person with a face and name, who is willing to stake her reputation on the content, to do so.

Having a Personal Brand means not just being "famous," not just that people recognize you, but that they recognize you as standing for something or connected to significant ideas. When other people who don't know you personally are asked what they think you're about, and when their description matches your aspirations, then you know you've successfully established your Personal Brand.

So welcome! I look forward to the insights you'll share, the lessons you've learned, and the questions you have.

Come join now at >> http://stonet.co/ThoughtLeaderCommunity
27
2
Ammon Johns's profile photoEd Youngblood's profile photoSilvino Santos's profile photoToufan Kamranii's profile photo
7 comments
 
Just joined the new group and happy to have an alternative outlet to consume and contribute insight to your selected topics.  thanks. 
Add a comment...

William Rock

Article Sharing  - 
 
 
Will All Tomorrow's SERPs Combine Question-Answering and Query-Answering?

We're seeing it happen in search results at present, and Google has a patent that provides some reasons why they might.  Of course, just because they can do it doesn't mean they should. I do like how informative the combo SERPS seem to be.
Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its Browsable Fact Repository and/or the Google Knowledge Graph. Might Google at some point bring the two together? To a degree, Google has been merging some results, showing a set …
9 comments on original post
9
Jimi Walters's profile photoWilliam Rock's profile photo
2 comments
 
They started working with machine learning back in #2001 so this is far from NEW and is not going away anytime soon
Add a comment...