How to design landing pages (even) for color-blind people
Before designing landing pages you should know that 108 millions webusers are color-blind
. Paying attention to colors is therefore really important.
We recently redesign our homepage at +Elokenz
. That was the occasion for me to recall how I designed the very first version. One of my colleague at the time was color-blind. This helped me to understand the importance of color contrasts
for a great conversion.
If you want to get some tips and avoid pitfalls, you will find them in my latest post : http://blog.elokenz.com/startup-life/designing-landingpages-for-color-blind-peopleFun facts
* Did you know that +Amazon.com
CTAs were orange because they were more likely to be seen by color-blind people ?
* Have you noticed all these blue logos around (+Facebook
...). One of the reason is that this color is the same for people with regular vision and thos with colorblindness.Bonus
: there is a list of pages that convert poorly at the end of the post. The animated gif below is an extract. #landingpage #conversionOptimization #calltoaction