Stream

Kate Toon

Discussion  - 
 
Ugg

So one of my students has two identical websites.
One in Au and one in US.

The only difference is a few Zs versus S.

And they are both .com (the US version as the word US appended to the brand name)

The US version is outranking the AU version in Australia

Other than
- Localising content
- Checking hreflang tag
- Setting up geo targeting in search console
- hosting on a local IP
- links to local content and from local content
- Connecting / signing up to local search engines
- targeting local keywords

Any thing else I can do?
Would you recommend moving the au site to a .com.au address to differentiate more?
1
Aidan McCarthy's profile photoKate Toon's profile photo
13 comments
 
Yep agreed re hosting +Aidan McCarthy :-) I'm clutching at straws a little !
. And I think they'll have a heart attack if I suggest migrating to a new domain.

Geotargeting hasn't been set up so that's one thing

Thanks for your thoughts - I think you're spot on, and in the mean time while we're working on it we can use +Suraj Gadage 's IP pop idea to try and drive traffic to the AU site.

Thanks guys for your ideas, always appreciated. :-)
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Peter Watson

Discussion  - 
 
Can anyone recommend a good CDN?
1
Dawn Anderson's profile photoPeter Nikolow's profile photo
8 comments
 
Amazon CloudFront + Amazon S3. It's AMAZING!

I'm waiting Google CloudStorage to open soon HTTPS:
https://cloud.google.com/storage/docs/hosting-static-website
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Andrea Moro

Discussion  - 
 
Without searching on internet, what in your opinion is the "right" definition of "site architecture"?
1
Aidan McCarthy's profile photo
 
I don't have a definition but leaving aside the consideration of cms and technical stuff for a moment, I think of it as the practice of organising a sites content layout and navigation in a way that makes sense to both humans and SE's. In the real world we don't expect to find bras in the men's underwear section of the department store, they belong in the lingerie section in womenswear. We try to stick with that approach for websites. Looking at the tech side, it's the selection of cms and server that suits the purpose of the site and how it can be used.
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Marty Eigner

Discussion  - 
 
All knowledge graph boxes have disappeared today for brand searches. Has anyone else noticed this?
2
Marty Eigner's profile photoRiccardo “Merlinox” Mares's profile photo
5 comments
 
Next time take some screenshot :)
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Peter Watson

Discussion  - 
 
Anyone seen an url like this before http://ww2.health.wa.gov.au/
Website of the Department of Health, Western Australia
2
Dawn Anderson's profile photoJaaved Khatree's profile photo
11 comments
 
this isn't anything new - just a legacy from days gone by when you spread server load out of absolute necessity. not really an issue now with improvements in load balancing which is why you rarely see these. i only ever saw these with university or government sites, interestingly enough!
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Peter Watson

Discussion  - 
 
I own two domain names for a new business venture I'm about to start. First domain is the main keyword term in this niche (couldn't believe it was available), while the second domain is a two word brandable name. Which way do I go and why? Looking forward to hearing your opinions on this one!
1
Peter Watson's profile photoPhil Gregory (SEO GUY)'s profile photo
21 comments
 
I think we all have to be honest here. Who hasn't seen that SOME EMD's still work great?


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Eren Mckay

Discussion  - 
 
Murat Yatagan Ex-Google Search analyst says that machine learning is in the spam algorithms ( and probably has been for a while now). Conversation between him and Barry Schwartz on Twitter https://twitter.com/muratyatagan/status/713042260766679041
1
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Collin Davis

Discussion  - 
 
International SEO question

Which is the best practice - rel alternate hreflang tags in the page header or in sitemaps?

If sitemaps, how do you segregate URLs given that the sitemap can have only up to 50k URLs?

I was planning to have only hreflang tags in header and implement country specific individual sitemaps without hreflang.

 Is this a correct approach?
1
Dawn Anderson's profile photo
7 comments
 
Sistrix have just put together a full guide to hreflang too if that's of any help - +Collin Davis - https://www.sistrix.com/hreflang-guide/
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Dave Ashworth

Discussion  - 
 
Disavowing Scraper Sites

If you came across the links below whilst reviewing a site's back links, would you disavow?

I can't tell if they are natuarlly scraped, or been due to previously dubious link building practices.

Am fairly certain they are low quality sites with zero engagement, but they are  showing up in the link profile, so may just be helping in someway, if they are "natural".

http://99hdgalleryart.com/dark+knight+adidas+wings+price
http://abcawesomepix.com/asics+gel+lyte+iii+womens+snowflake
http://101amazingimage.com/jordan+future+high+vs+low
http://123coolpictures.com/air+force+one+sole
http://123databaseimages.com/air+huarache+hot+lava
http://123topgallery.com/flyknit+chukka+black+white
http://123topimages.net/flyknit+free+nsw+release+date
1
Dawn Anderson's profile photo
 
I always disavow these. Pretty easy to do them at a domain level. You'll see quite a few that are spun directories with different coloured names and also all the counties of Northern Ireland in their subdomain names kicking around too. I prefer to play it safe.
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Ibro Palic

Discussion  - 
 
I"m at #smx search marketing exp in San Jose, CA, USA
anybody else in attendance?
3
Micah Fisher-Kirshner's profile photoDavid Iwanow's profile photo
3 comments
 
ah look for +Kate Griffin
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Jaaved Khatree

Discussion  - 
 
What's your daily "SEO" routine like?

For me, I load up AWR (rankings), Analytics (traffic) and the usual search blogs for interesting developments - I've gotten into the habit of loading up SE Roundtable because everything is reported there, big or small and it's nice to see what's happening.
Lately I've been trawling through GWT data to iron out the kinks and fine tune how our websites work.

And that's a simplified version of my day! What's yours?
1
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Tom Caulton

Discussion  - 
 
Are Google Testing Lengthened Page Titles?

Hi, I've just done a quick search on Google and noticed page titles seem to be much longer than usual, with some being 94 pixels over (highlighted in the image below) the recommended pixel length provided by screaming frog.

Has anyone else noticed this recently?
1
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Peter Watson

Discussion  - 
 
I have a site (about 4 years old)  that is on the cusp of great rankings. It just needs a little push. Off page is pretty good, natural. I'm almost certain something on page is holding it back. Anyone interested in taking a look? 
2
Chase Reiner's profile photo
 
I'll take a look what's the url?
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Peter Watson

Discussion  - 
 
I'm looking for an 'awesome' content writer for one of my sites. Any recommendations?
3
1
Sha Menz's profile photoPeter Cornish's profile photoNorman Dempsey's profile photo
10 comments
 
Hi Peter
Touch base with Karen Zaskolny via www.copywithcream.com.au 
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Will Kennard

Discussion  - 
 
Hello all, just a quick one;

I'm thinking about implementing AMP on a clients website for one section which is a large collection of recipes. Going to include the amp stuff in a subdirectory under their current one. So -

Has anyone implemented AMP and seen any success? I.e increased engagement, lower BR, increased mobile rankings.

Also if you have implemented AMP are there any technical issues I should look out for? Perhaps something easily overlooked?

Cheers! 
1
William Harvey's profile photoDawn Anderson's profile photo
13 comments
 
There's also the AMP Hangout videos too that are worth reviewing.  You can navigate to them from Office Hours Hangout Main Home Page - https://sites.google.com/site/webmasterhelpforum/en/office-hours
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Peter Watson

Discussion  - 
 
Can someone in the UK give me your opinions on .co.uk v's .uk. Is there a preference? My main brand is available in the .uk, but no .co.uk. Any suggestions?
1
Dawn Anderson's profile photoAndrea Moro's profile photo
22 comments
 
traditionally Brits mindset is bind to .co.uk ... and when you say you have a .uk domain they always add an extra .co.

So, in my opinion better to get the .co.uk

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Chase Reiner

Discussion  - 
 
Thoughts?
Chase Reiner originally shared:
 
It's funny to hear people who are uneducated about SEO talk about SEO. This one guy I talked to was like, SEO is lame because it tricks Google into ranking your site. I'm like no? It shows google and users that your site is amazing and ranks you accordingly.

Although I do agree in the past SEO included a lot of shady tactics, the ranking algo is really starting to rank quality content (with a few exceptions) Furthermore, user experience is becoming more prevalent with rank brain now being the third largest ranking signal, which will continue to grow as Google keeps turning up rank brains importance in the next up coming years (I predict it will the number one ranking signal) Anyone agree?
1
Chase Reiner's profile photoMel Nelson's profile photo
14 comments
 
That would be part of the major Google algo known as hummingbird
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Peter Watson

Discussion  - 
 
Hey guys, any tools out there that auto generate a disavow file, like actually pull together the suspicious links? If yes are they trustworthy? 
1
Sha Menz's profile photoPeter Cornish's profile photo
16 comments
 
Peter - try Cognitive SEO
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Peter Watson

Discussion  - 
 
How the heck do I send a private message on the new Google plus page? I'm lost!
1
Dan Petrovic's profile photo
 
Hangouts app
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Eren Mckay

Discussion  - 
 
Ok peeps if I have content on the site and also want to put a link from the page to a downloadable PDF of the exact same content but I don't want it to be seen by the bots as duplicate content. Does anyone know how to go about using the rel=canonical tag on a PDF document? I want the main page to be ranked and not the PDF. 
1
Dan Petrovic's profile photoEren Mckay's profile photo
11 comments
 
oh wow +Dan Petrovic  thanks so much! 
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