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Aidan McCarthy

Findings & Observations  - 
 
Would love thoughts on address conventions in local packs - I'm seeing some clients skip the suite or unit number and just use the street number in their address e.g. using just '123-128 Somewhere Street' instead of 'Suite 4, 123-128 Somewhere Street' or '4/123-128 Somewhere Street'.

Anyone have thoughts on just how sensitive the algorithm is to these legitimate different ways of addressing a location?

There's actually two questions there now I look again - the number span '123-128' can also be legitimately shortened to just '123' and still be correct - so what's better for Local rankings - the number span or single street number?

Anyone got enough data/experience with the variations to comment on the sensitivity in those legit variations?


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Aidan McCarthy's profile photoBarry Smyth's profile photo
3 comments
 
No worries +Aidan McCarthy As you know, there are only three visible pack results, so the more consistent you are the better.

Just pick one & stick with it :)
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Terry Simmonds

Findings & Observations  - 
 
Has Bing had a big update?

On one of my sites the search engine traffic is generally 80% Google, 10% Bing, 10% Yahoo.

Past couple of days it's changed to 70% Google, 22% Bing, 8% Yahoo.

Has Bing had a big update and have others noticed a big increase in Bing Traffic?
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Mel Nelson's profile photoTerry Simmonds's profile photo
2 comments
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Frank Watson

Findings & Observations  - 
 
local seo factors 2016 - this guy knows his stuff
We tried to reverse engineer Google's Local Search algorithm by studying 100+ ranking factors across 35,000 businesses. Check out the results.
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Riccardo “Merlinox” Mares

Findings & Observations  - 
 
Is it a google bug?
This page http://www.ollo.it/configurator_pc.cfm has a 301 and "see as gooblebot" sees:
https://i.imgur.com/bkwgaB7.png

But in SERP I found it's cached version...:
https://i.imgur.com/KPZeYL9.png
https://i.imgur.com/PB0SLpB.png

How did Google cached this page on 4th Aprile 2016, when this page has a 301 since July 2015?
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Riccardo “Merlinox” Mares's profile photoAndrea Moro's profile photo
9 comments
 
Too late for the answer. What I found strange now it is the cache to follow the 301 redirect? 
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Dawn Anderson
moderator

Findings & Observations  - 
 
OMG - Surprised Algaroo has not blown up today. The flux is strong with G +Peter Watson
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Peter Watson's profile photoTerry Van Horne's profile photo
7 comments
 
These forecasting measuring tools have many flaws mostly that they measure visibility ie rankings not actual traffic which is how you actually can tell what is going on. These measure flux that anyone with half a clue about how Google crawls knows during any refresh there is going to be major flux that may end up being nothing in the end.... so getting excited about these FAUX forecasting tools saying anything... is a waste of time...wait til it stops and see if there was something major or just a refresh which will inflate flux in any tool measuring visibility.
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Dawn Anderson
moderator

Findings & Observations  - 
 
Loads of variations in flux across tools today (updated 9th Jan 2016). Algaroo showing movement overall, but when you drill down internationally it varies wildly. Poland and US look to be most volatile, UK not so much, AUS up a bit e.g. 
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Łukasz Rogala's profile photoDawn Anderson's profile photo
2 comments
 
Righto.  
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Myles Golden

Findings & Observations  - 
 
Hey guys, wanted to run this by you and get your thoughts. 

Has anyone seen hyperlinks within the meta descriptions show in search results? Here's an example I ran across today, it's mid way down the image 

#seo  #seoquestions
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Pål Heick's profile photoJames Norquay's profile photo
9 comments
 
Yeah I've seen these a few years ago, not new. They usually do not show on querys tho.
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Perry Bernard

Findings & Observations  - 
 
Has anyone here tried an experiment in which you systematically removed or disavowed all back-links to a website that is already ranked, just to see what happens? If so, when did you do this and what did you observe?
(you might know where I'm going with this)
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Chad Harris's profile photoTerry Van Horne's profile photo
8 comments
 
+Perry Bernard IMO, if the links that were removed were deemed to be shite by the Gorg Council they basically have zero impact until you reach the right threshold for shite links and Penguin runs, IMO those links become isolated on the linkgraph ie: the algorithms and/or G web spam team basically remove them from the ranking calculation, if you remove the link from them then it is one less bad one pointing at the site and with enough removed and disavowed you can remove the dampener caused by "algorithmic dampener" otherwise known as Penguin. IMO, the best way to beat all of these algorithmic dampeners is remove the problem... so I choose to 410 the Penguin affected page which effectively removes it from the linkgraph and any negative impact... at some point you see the site gain trust and begin to rank. IME, it's easier to try and rank for the target term  of the removed page with new filename and copy.
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Perry Bernard

Findings & Observations  - 
 
 
A quick little "did you know?"

If your content has been crawled and cached by Google, it may not yet be fully indexed. Your page links may well appear in Google search, but as time goes on, Google builds more extensive statistical profiles of your content. It keeps mapping content that it already knows is there, but hasn't had time to "think" about yet and figure out how each piece of your content fits in with the next bit. This is why you could have launched an awesome site that may one day rank #1, but doesn't get there for ages, months, probably more than 6, or even 12, depending on how much content you have.

I watch stats all day long. It seems to be the flip side of content writing for me. The pattern I see from Google Webmaster Tools is that the Content Keywords list grows over time, even when you're not adding content to the site, and even though the content has been cached, it doesn't mean the 'micro-segments' within your content have been fully indexed. Physically mapped? Yes. Semantically mapped? No. The physical mapping is the first step of many, many more steps, each of which examine the data for slightly different reasons.

This is why rank takes time to establish. It's a hard one to explain to your SEO client who is asking 1 week after starting and SEO project with you: "why hasn't my rank gone up?", but that's how it is.
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Myles Golden

Findings & Observations  - 
 
Has anyone noticed a spike in traffic from 4webmasters.org on April 20th? - We've noticed numerous sites that had this referral domain in the list. Seems to be a spambot?
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Chad Harris's profile photoMyles Golden's profile photo
2 comments
 
ya, seems to be another spam bot like semalt or something
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Perry Bernard

Findings & Observations  - 
 
Anybody else seen a massive change in Google SERPs yesterday afternoon - and still persisting today? This is the biggest rank shake-up I have seen for the last 2 years. I hope it's just a Google field-test!!

Dear Aussie counterparts, have you seen the same on your side of the ditch?
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Dawn Anderson's profile photoPeter Watson's profile photo
18 comments
 
I'm hearing ya re GWT. lol
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Jessica Hartman

Findings & Observations  - 
 
Rankings have been bouncing all over the place - any trends spotted yet?
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Suraj Gadage's profile photoJessica Hartman's profile photo
7 comments
 
I will try to post back anything I am able to pinpoint - interested to see if anyone else is able to spot patterns

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Linas Leo

Findings & Observations  - 
 
+DEJAN Algoroo graph is down?
https://snag.gy/en1s7w.jpg
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DEJAN's profile photoLinas Leo's profile photo
2 comments
 
Was it google problem? I had similar error on Adsense reporting graph.
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Ibro Palic

Findings & Observations  - 
 
First time I'm seeing green ads. Though this was only being tested in the UK... is Google rolling this out officially or still testing?

If i log back in, the ads turn yellow, if I log out the ads are green. 

Ibro
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Ibro Palic's profile photoTim Capper's profile photo
4 comments
 
Purple this week also in local pack
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Dawn Anderson
moderator

Findings & Observations  - 
 
A bit more perspective. Maybe multiple things going on in parallel. Roo is 3.74 - crazy, crazy
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Dawn Anderson's profile photoPerry Bernard's profile photo
6 comments
 
+Terry Van Horne my thoughts exactly.
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Dawn Anderson
moderator

Findings & Observations  - 
 
Mobile and desktop search flux very different today by country
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Dawn Anderson's profile photoRandy Milanovic's profile photo
5 comments
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Dawn Anderson
moderator

Findings & Observations  - 
 
Algaroo flux squished up to show spikes compared with past updates +Peter Watson - Something is definitely on
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Eugen Platon's profile photoDawn Anderson's profile photo
8 comments
 
Thanks for sharing +Eugen Platon - that's not on SERP Watch options for me to see so good to know that
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Luke Chapman

Findings & Observations  - 
 
Just noticed something amusing. Searching on Google AU for "Endemol" (it's a TV production company) and the description looks fairly normal. If you search for "southern star" (they used to be Southern Star Endemol) you get the second screenshot... "What appears when you type in the content field on the homepage? Nothing!" which is actually the meta description on their site. 

I wonder if they know their web dev left this message in there... They probably haven't noticed because it doesn't show up when searching their actual brand name!
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David Iwanow's profile photoJake Mabey's profile photo
2 comments
 
Ha ha ha- love it. 
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Perry Bernard

Findings & Observations  - 
 
Google appear to have launched a new-look search impressions page in Google Webmaster Tools. Now labeled "Search Analytics" with some cool new filters and overlaid graphs. Looks good, Google! I look forward to having a good play.
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Dawn Anderson's profile photoDave Ashworth's profile photo
5 comments
 
looking at this at the moment - looks like the total click and impressions are higher than on the old report (therefore more accurate?)

and it looks like they've taken away the total number of search queries and limit this to 999

that was a useful metric (though seemingly not accurate) so the jury is still out for me...
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Perry Bernard

Findings & Observations  - 
 
What's wrong with this picture? .... I'll give you a clue, something has been removed, and the SERPs result reflects globalised results. Am I going mad?
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Sebastian “STaN” Heymann's profile photoPerry Bernard's profile photo
2 comments
 
Everything is back to the way it was now.
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