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Frank Watson

Findings & Observations  - 
 
local seo factors 2016 - this guy knows his stuff
We tried to reverse engineer Google's Local Search algorithm by studying 100+ ranking factors across 35,000 businesses. Check out the results.
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Tim Capper's profile photo
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Kate Toon

Discussion  - 
 
Hey guys
Can anyone tell me why this site/ url passes the Mobile friendly test but doesn't come up as mobile friendly on mobiles?

https://modella.com.au/australian-winter-fashion-tips-2016
Our blog on Australian winter fashion tips 2016 compares what its like to dress for the colder months in Brisbane versus Melbourne. Style it up this winter!
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Kate Toon's profile photo
4 comments
 
ignore me, its' fine. My student got confused. Thanks guys!

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Peter Watson

Discussion  - 
 
Anyone recommend a decent Australian server?
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Peter Watson's profile photoBarry Smyth's profile photo
4 comments
 
iReckon in Brisbane - +Darryl King 
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Terry Simmonds

Questions  - 
 
Identifying the real Googlebot?

One of my sites is currently getting hit hard by a bot that identifies itself as Googlebot appearing to be using Cogent Communications

It's coming from numerous IP addresses in the range 149.71.200.0 - 149.71.200.999 and also from 38.1232.. - 38.131..

100,000+ hits in last few hours

Is there anyway of identifying genuine Googlebot from fakes and anyone have any info on the addresses hitting me, one source points to Lithuania but not sure if that is correct or not?
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Terry Simmonds's profile photo
10 comments
 
Just to add - there are several unofficial sources which provide the numbers we tend to know about - example http://compnetworking.about.com/od/traceipaddresses/f/google-ip-address.htm

If the info is already out there it would make far more sense for Google to provide an  official source.

Do we know if these are the only numbers/ranges they use?
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Peter Watson

Discussion  - 
 
I client has asked me to 'add the addresses below (I have not included) to Google Pins, but have it so the actual addresses do not show'. Is anyone familiar with doing this? To my knowledge Google Pins isn't available in Oz.....
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Mona Moore's profile photoPeter Watson's profile photo
3 comments
 
My client simply wanted me to include the addresses to his google my business page, but not verify.
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Jaaved Khatree

Questions  - 
 
Is there a benefit to making the last level of a breadcrumb link to itself?
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Rick Bucich's profile photoVahe Arabian's profile photo
4 comments
 
Would you self internal links to a page?
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Peter Watson

Discussion  - 
 
Is there anyway to see the name server history of an url?
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Suraj Gadage's profile photoPeter Cornish's profile photo
2 comments
 
+Peter Watson Looks like whoisrequest.com only works for TLD domains (.com etc) Try http://viewdns.info/ as this works for .com.au
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Dawn Anderson

Discussion  - 
 
Anyone off to Search Summit Sydney or Big Digital Adelaide next couple of weeks from this community?
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Dan Petrovic's profile photoPeter Watson's profile photo
7 comments
 
Hey +Dawn Anderson do you have an email I can shoot you some info on? Ta.....
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Peter Watson

Discussion  - 
 
Does Panda look at url structure?
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Peter Watson's profile photoDawn Anderson's profile photo
9 comments
 
I'm inclined to agree there +Peter Watson - polish and Polish for example are very different things and Wikipedia clearly explains why they do it. Same reason
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Jaaved Khatree

Questions  - 
 
How does this fare in terms of SEO?

https://skorokithakis.github.io/expounder/

Have been debating it internally more for a better understanding of cloaking and when/where hiding content in this way would be acceptable and not considered deceptive.

Thoughts?
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Jaaved Khatree's profile photoSuraj Gadage's profile photo
3 comments
 
+Jaaved Khatree I would suggest test it on a few pages and see if it impacts your performance in any sense.
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Has anyone played around with SEMrush new backlink tool?
https://www.semrush.com/news/backlink-audit-news-beta/

Having a go at it but would be interested to hear everyone else opinion?
We’d like to announce the launch of our new tool — Backlink Audit — for conducting all-encompassing backlink analysis
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Martin Reed's profile photoKate Toon's profile photo
3 comments
 
Yep, I've had a play. it's okay but I don't think it's that comprehensive. Still need to cross check against Search Console and ahrefs

What do you think +Frederic Chanut ?
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About this community

Before you request to join this community, here's what we look for when accepting members: 1. Real people only. No pages or incognitos. 2. Complete profile, demonstrating experience in SEO. 3. No spam and link drops. What to share? We're all busy so try not to post anything that's not informative or a genuine question/observation. Avoid dropping links with no context or sharing very obvious news we've all heard about (e.g. Search Engine Land). Asking questions is fine, but avoid very simple issues which you can resolve by searching in Google. Membership Perks: Be the first to find out what's cooking at Dejan Labs. Learn about our discoveries in the field of SEO. Participate in our SEO experiments. Learn from the best people in the SEO community.

Peter Watson

Discussion  - 
 
I have a site which has 'state, city and suburb' urls that display businesses for sale. I'm thinking of building a html sitemap to include all suburb urls so Google can find them as they are not hard coded, but the issue is that there are THOUSANDS of urls. Is there a limit on urls in a sitemap.html?
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Mel Nelson's profile photoDawn Anderson's profile photo
16 comments
 
XML sitemaps are super powerful +Peter Watson - they are the best way for Googlebot to find and keep finding the MOST IMPORTANT pages on your site. XMLs are always super no. 1 priority for me on big sites and work really well with location categorisation
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Peter Watson

Discussion  - 
 
Does the Google 'Honeymoon' period still exist? I'm seeing such results for a new site which is using old school, dodgy techniques (eg article submissions with EMA's, duplicating the site on multiple domains (doorway), etc............This site is only months old but ranking for main terms.........I'm confused.
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Peter Watson's profile photoRick Bucich's profile photo
8 comments
 
Google certainly targets each niche with separate algo and have said publicly that their efforts/priorities are spent in areas of high consumer impact. Lately Google has been deindexing mp3 download sites, the pattern is easy to see when they target a specific niche.
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Peter Watson

Discussion  - 
 
Anyone here an expert in .asp? I have a clients site that needs a little tweaking with the template. Hit me up if your interested.

Thanks in advance. 
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Perry Bernard's profile photoPeter Watson's profile photo
2 comments
 
lol...... something like that! All good actually, I figured it out.
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Peter Watson

Discussion  - 
 
Yoast or SEO Ultimate? 
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Trey Collier's profile photoTony “Tiggerito” McCreath's profile photo
4 comments
 
I'm moving away from Yoast. I don't like it pushing clients into keyword spamming. And their new title/description editor is a pain to use.
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Tom Caulton

Discussion  - 
 
How To Easily Maintain Your SEO Rankings

Hi everyone, I have recently written an article on how you can easily maintain your #SEO rankings once you get to the top.

Let me know what you think, and what are your tips for maintaining your rankings.
How to easily maintain your SEO rankings. Follow this easy step by step guide to ensure you stay at the top Google rankings.
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Kate Toon's profile photoTom Caulton's profile photo
2 comments
 
Hi +Kate Toon thank you for the awesome feedback, I'm glad you enjoyed reading it.
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Kate Toon

Discussion  - 
 
Google is adding the site name to the end of some search queries in the search results, truncated the title in order to display a brand or site name at the end. Here is an example of a search which included “thesempost” in the search query. But what is pretty significant is Google is that …
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Kate Toon's profile photo
6 comments
 
+Rick Bucich yep wasn't so much about title changes but the specific point made in this post about Google appending brand to title on certain search queries 
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Peter Watson

Discussion  - 
 
I'm running a site through screaming frog to update the sitemap.xml of a site, but its not picking up the category urls of the site in question. Any tips? 
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Peter Watson's profile photoDawn Anderson's profile photo
18 comments
 
Yay. Good stuff :)
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Kate Toon

Discussion  - 
 
Ugg

So one of my students has two identical websites.
One in Au and one in US.

The only difference is a few Zs versus S.

And they are both .com (the US version as the word US appended to the brand name)

The US version is outranking the AU version in Australia

Other than
- Localising content
- Checking hreflang tag
- Setting up geo targeting in search console
- hosting on a local IP
- links to local content and from local content
- Connecting / signing up to local search engines
- targeting local keywords

Any thing else I can do?
Would you recommend moving the au site to a .com.au address to differentiate more?
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Frank Watson's profile photoDawn Anderson's profile photo
15 comments
 
Just incidentally +Kate Toon Check the backlink profile for each of the sites and any links from one to the other. I have seen instances of one site passing authority inadvertently to other with links
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Jaaved Khatree

Discussion  - 
 
What's your daily "SEO" routine like?

For me, I load up AWR (rankings), Analytics (traffic) and the usual search blogs for interesting developments - I've gotten into the habit of loading up SE Roundtable because everything is reported there, big or small and it's nice to see what's happening.
Lately I've been trawling through GWT data to iron out the kinks and fine tune how our websites work.

And that's a simplified version of my day! What's yours?
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Dawn Anderson's profile photo
2 comments
 
Search Console has such a wealth of gems. I always spot something I can fix on a site when I go into GSC :)
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