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Juan Pablo

Discussion  - 
 
Hey guys, I just wanted to get your opinion on the following:

Branded TLDs vs .edu or .gov TLDs.

For example, will the domain www.innovation.harvard be looked less favorable than say, innovation.harvard.edu or www.harvard.edu/innovation?

According to Matt, TLDs wont make a difference https://plus.google.com/+MattCutts/posts/4VaWg4TMM5F but I still want to know what you guys think

Thanks :) 
1
James Norquay's profile photoPerry Bernard's profile photo
2 comments
 
+James Norquay what kind of authority are you referring to, James? Do you mean as 'identifiable' or 'familiar' and therefore better CTR?
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HrefLang International Indexing Problem - Help?

We have a site that’s launched for international targeting through sub folders, and have so far released the UK site (/en-gb/) and the RoW site (/en/). /en-gb/ has been targeted at the UK in GWT and EN not targeted at anything, as per Google guidelines (as we’re targeting EN speakers, but not UK). 

The thing is, the /en/ site is trumping the /en-gb/ in UK organic search nearly a month after go-live. Anyone out there have any ideas?

thx
1
William Harvey's profile photoKath Dawson's profile photo
10 comments
 
Thanks for looking into this +William Harvey. You can see why we're a bit confused... 

Think we'll try the swaparound - will update this thread if it works!

Thanks again
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Perry Bernard

Findings & Observations  - 
 
What's wrong with this picture? .... I'll give you a clue, something has been removed, and the SERPs result reflects globalised results. Am I going mad?
1
Sebastian “STaN” Heymann's profile photoPerry Bernard's profile photo
2 comments
 
Everything is back to the way it was now.
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Jenny Munn

Questions  - 
 
Would love to hear ya'lls thoughts on sidebar links. 

I can't seem to find any articles supporting this, but I thought it was a known theory that site-wide sidebar links are mostly ignored by Google (kind of like footer links) and don't really pass along a lot of juice. Have you heard, tested or experienced this? 

Or, do you believe they count just the same as any other link on a page? Looking for any evidence to pass info along to a client. Thanks!
1
John Romaine's profile photoJenny Munn's profile photo
7 comments
 
Thanks John and Terry for chiming in. Appreciate it!
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Does anyone know of a YEXT style equivalent for Australia? A service that allows you to manage all your local listings from the one profile ? Thanks
1
James Norquay's profile photoTim Capper's profile photo
2 comments
 
Moz local I think is coming to Oz next month
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Would your site become extra sensitive to penalties if you've been hit by a penalty previously? Say you were hit by Penguin for low quality links but you cleaned that up and recovered.. would you then be on Google's radar as a site to watch in case you do something else that might be penalty-worthy?
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Nicholas Chimonas's profile photoJames Norquay's profile photo
4 comments
 
What about a site that already has been hit by TWO manual penalties in the past. I've seen cases like this and worked on recovery.
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Peter Watson

Discussion  - 
 
I have a friend who has a blog on his site. Both the https and http versions are accessible. I suggested 301'ing one version to the other. But he was happy just using a canonical leaving both pages accessible. 

What are your thoughts on this. Which is the better option?
1
Dawn Anderson's profile photoTrey Collier's profile photo
13 comments
 
He may not have moved to https +Peter Watson but he now has both versions.    Links to his site could be diluted between both versions of the URL,   and Google could introduce Duplicate content issues.        Google doesn't want to have multiple URLs for same content in their SERP I believe.       

Google has said there's a ranking benefit for https   (but if there is I've not seen it....so it must be miniscule at best)

I think they need to pick a strategy.       Choose http or https.       Since both have now been indexed,    301'ing one to the other will be needed.    Conical is a given.

I'm bucking Googles recommendations on full site being HTTPs   (At least for now)

There's no reason to introduce servers to non trivial overloads of https and multiple trips back and forth....to give out content that doesn't need to be secured.    I only secure the shopping carts and personal info at this time.  

I'm doing it this way because it slows connection to day to day info.....providing a better user experience.....against the advice/or ranking benefit of BIG G.

My 2cents
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Did the Doorway Page update go live yesterday?
1
James Norquay's profile photo
 
Have noticed some decent movement in the last few days for some sites which evidently have plenty of doorway pages. Need to compare more data tho, most of the serp visibility tools on the market only monitor mid-head terms as well.
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Myles Golden

Findings & Observations  - 
 
Has anyone noticed local search map packs on Desktops not showing as of late this afternoon? 

#SEO #localseo
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Robbie Richards's profile photoYogesh Dhawan's profile photo
 
I have an e-commerce client with a brand page that's sitting on page 1.

This brand has now changed names and has a new page associated with its new name - as well as all the products having moved to this new page under the new brand (that's the way the CMS structures it, not my choice). So essentially the old page is still ranking for the old brand name, but it has no products on it. But people still search for the old brand page and it gets decent traffic.

Would you redirect the old (ranking) brand page to the new one? Or leave it live and simply link to the new brand page from it?

I'm thinking the latter.
1
Will Kennard's profile photoPerry Bernard's profile photo
7 comments
 
Agree with Dave. People will take longer to begin searching for the new brand, so you need to keep a landing page live for that. Redirecting would stop your page rendering in serps within a month or two.
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When I do a site:domain.com one of my money pages (rental listings page) is ranking on the second page. A lot of less valuable pages are showing above it. Does the fact this page is showing lower on page 2 when I do a site domain search mean there could be an issue?

Also, any ideas for building backlinks to a local rental (house and apartment) listing page? I have the company ranking #1 in local and organic for property management terms on both Google and Bing. However, the rental listing page is struggling middle/top of page 2. 

Note: Most of the first page real estate is occupied by the Zillows, Trulia and Craiglists, but there are 2 local competitors showing on page 1 for rental listing KWs (eg. [location] house rentals) even though they have lower DA & PA than the site I'm working with.

Any thoughts/ recommendations would be greatly appreciated!
1
Robbie Richards's profile photoTerry Van Horne's profile photo
12 comments
 
re page ordering.... seems to reflect the link hierarchy... ie home page first...next the pages it links to.... followed by the pages that the second level links to...for the most part this srongly emulates the way the site is crawled and pages are discovered.

As to ranking these pages... tough as they are not going to draw links because of the content... I'd use a strategy similar to that used by job sites where they re-direct expiring pages to a static "job/profession page"... that would also work as a HUB page for the district/area the rental listing is in. This gives you a page that is static as well as open another set of KW terms that are likely far more valuable as people will almost always include a geo target in their real estate queries.
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Question about redirects to new content...

I'm closing a blog and want to redirect most of the pages to a company site where we'll re-establish the blog. However, in most cases I'm going to want to rewrite the articles, maybe even consolidate the topics, to make them more appropriate (and conversion oriented) for the company site.

Let's say I took articles A, B, C from the blog and rewrote them into an article D that was published on the company site. For example's sake, assume that about 25% of each article was copied directly over to the new article, the remaining 25% of article D was copy that tied the three together.

Is it correct practice to create 301 redirects from A, B, C to D? Or is there a more appropriate approach? I guess where I'm confused is how a 301 is interpreted when the content on the other side of the redirect is not a copy of the original.
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Randy Milanovic's profile photoWill Kennard's profile photo
24 comments
 
+Ken Rohrer agree with +Randy Milanovic in this case. I'm building a similar page at the moment with a large list of brands in the UK, and I intend to nofollow them all. Otherwise I'd end up with about 150 links on one page, and this would probably send alarm bells.

Again, in situations like this - if your intention is good then don't worry too much. It's a genuinely useful page, and you are just nofollowing it to be safe.
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XML sitemap question: what would be the impact of hosting XML sitemaps on a subdomain instead of on the main domain? Could this still work in terms of letting Google know about content on the site (talking about 50k URLs per sitemap and having many of these)? TIA.
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Dave Ashworth's profile photoTony “Tiggerito” McCreath's profile photo
6 comments
 
I'd personally list my pages on sitemaps that are placed on the same domain or subdomain. It would avoid any issues if some search engines require that.
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James Norquay
moderator

Discussion  - 
3
Stephen Hamilton's profile photoTim Capper's profile photo
4 comments
 
I had a small business approach me to audit the seo being done on their site after several supposed months of invoicing and no improvement.

I could not find any evidence, passed it to their solicitor. Eventually they held their hands up to not doing any work but closed the company and started a new one the next day.
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Perry Bernard

Findings & Observations  - 
 
Anybody else seen a massive change in Google SERPs yesterday afternoon - and still persisting today? This is the biggest rank shake-up I have seen for the last 2 years. I hope it's just a Google field-test!!

Dear Aussie counterparts, have you seen the same on your side of the ditch?
1
Dawn Anderson's profile photoPeter Watson's profile photo
18 comments
 
I'm hearing ya re GWT. lol
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Two news for you
Hi my SEO friendy, I create a little bookmarklet to show CTR in GWT LP report:
https://medium.com/@merlinox/add-ctr-in-gwt-lp-query-report-3a472d5c6652

Second news: I add Google Trends "correlation" in #SuggestMrx. If you want to try it you can use tool setting "correlate" in domain field.

What do you think about?
Thanks
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Riccardo “Merlinox” Mares's profile photoAndrea Monti's profile photo
 
I fixed some little bug for keyword with thounsands or millions of clicks/impressions.
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Sunny K. Ujjawal

Findings & Observations  - 
 
Does anyone receiving spam referral traffic from:
www1.social-buttons.com
social-buttons.com
simple-share-buttons.com

Block these domains ASAP in google analytics.
They are sending too much spam traffic on home page.
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David Iwanow's profile photoJames Norquay's profile photo
12 comments
 
Here is a great resource to block these guys and others https://gist.github.com/zuccs/8c6787f8621c0644ea24
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Marta Gryszko

Findings & Observations  - 
 
[1 April ;) ] Wow, interesting information from
+John Mueller and +Barry Schwartz http://www.addictedtoseo.com/googles-to-count-offline-mentions-in-algorithm.html Google is about to count offline mentions in its algorithm.
3
Jan-Willem Bobbink's profile photoMarta Gryszko's profile photo
2 comments
 
Of course it was a joke for 1 April, but some of the commenters on my blog must have believed that :)
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Has anyone seen this kind of Google SERP result? Google map has been generated after 10th result! 

#knowledgegraph   #SERP  
2
Rory Collins's profile photoHardik Oza's profile photo
3 comments
 
+Rory Collins The result isn't personalized. I've took it in incognito mode! 
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