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Final Project - Book Cover
A playful book cover I designed for a Chemistry text book. Students generally think of Chemistry as a difficult and dry subject which affects motivation even before they have actually tried to learn. The idea behind keeping the cover playful with bright colors, soft lines and personified lap supplies is to eliminate undue stress and invite students to open their minds for a fun exploration. The close-up image of a lighted up matchstick is visually intriguing and invites questions or the will to find out more.

I have also purposely selected green as the background color. On one hand it is color generally associated with Science, life, fresh and in general positive, but for some reason it is not a color that comes to mind when one thinks about Chemistry. The idea is to maintain the positive codal association of green and extend it to emphasize the fact that Chemistry is one of the Sciences.

The cover has two different text sets. The first is the title which along with its background image of an atom, compliments the colors of the flame creating a visual balance in the composition. The font, although formal, is fluid to create softness, again de-emphasizing the popular image of Chemistry. The statement 'Chemistry is Elemental' is almost casual making it even more of a fact as if it is not up for debate - an agreed upon fact. Then comes the sub-statement 'It is everything'; although, written in a smaller size, this statement is dominating in the font style and the Boldface of the font. The second set of text is 'dangerously nerdy' is part of a playful personified composition of lab supplies making both the words 'dangerous' and 'nerdy' appealing.

Although the images and words are serving the above mentioned purposes in this composition, all images and the words are content specific and invite deeper though. 'Chemistry IS elemental, it all starts with the periodic table of elements! It is everything, it REALLY is! 'Dangerously Nerdy' of course, it is dangerous, it is nerdy and its OK even desirable for students to be dangerously nerdy!
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Another thing to consider concerning visual literacy- the very design of apps and websites can influence our decision making process.

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My explanation of my Visual Literacy ThingLink project!

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This is the screencast explaining my infographic. Please forgive any pauses!
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