Post has attachment
Loyal Echo has had a significant rebuild to make it easier to understand and easier to access the service. Check it out at https://www.loyalecho.com
Photo

Hi guys i would like to have your opinions about what you need in technologies (web site etc..)when you start a small business ?and what is the most important thing? Thx

Post has shared content
Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers.  *The key is how to leverage it correctly.*  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” : David Amerland, Ammon Johns, and Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

If you are in the San Diego area and want to join the live broadcast you can register for the event at the Oceanside Chamber here:

http://www.meetup.com/WebTechBusiness/events/224238550/

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  

5 mistakes that business owners make with online marketing and SEO 

We’ll talk about each one of these things a bit more in depth below but here’s the list.
1. Write “Spammy” content
2. Use articles to get inbound links
3. Have a site that is not responsive
4. Have differing addresses and phone numbers
5. Guest Blogging

1. Spammy content gets you poorly ranked. When your content is all about your company or entirely a sales message you’re in trouble. Good content provides a good user experience. The content provides valuable information for site visitors. Free tips and how to’s are awesome. 
Remember that your name doesn’t have to appear all over your content. You will be found for your name even if you don’t put it in your content. Google knows who you are if your SEO team puts a schema tag on your name in the footer as they should. We suggest not putting your name more than one time per page. More than that is strictly ego and will damage your rankings. Before you start screaming and yelling about ego and damaged rankings consider this: Google weights each page and the entire site as a whole. If your name is in the content too much, it looks like that is your ‘core” key phrase and you will get ranked for it. You may not get ranked for the phrase that will make you money because Google thinks your name is what you care most about. 
The best way to write content is by thinking constantly about providing a great experience to site visitors. Be a subject matter expert without being arrogant. You will be rewarded! 
2. Use articles to get inbound links. This is an old technique that used to be okay. Now Google may penalize you for it. As online marketers get more “creative” Google clamps down on creative techniques. Articles that are written to draw attention to your site will hurt your rankings. The best way to get links is to join legitimate business directories and utilize social media. Get your content out there in ways that others share it and you’ll see an increase in rankings and ultimately business. 
3. Having a site that is not responsive. Responsive sites automatically re-size themselves to fit any screen perfectly. A huge percentage of searches are now done on mobile phones and tablets in addition to computers and large screen TV’s. Google started giving a little boost to sites that were mobile ready about a year ago. Recently they upped the ante to penalize those that are not. Check to see if your site is responsive by pulling it up on your phone. If it looks like a miniature version of your regular site – it’s not responsive. If you have to stretch the screen to read the text – it’s not responsive. Another way to check is to pull up your site on a desktop or laptop. Click the icon next to the close page X at the top right of the screen. You will now have a smaller version of your site. Now, right click on the right edge of the site and drag it to the left. This makes the screen smaller. When you get to the tablet size….does it change to fit a tablet. When you get to a phone size did it change and make your menu into one button and size correctly for the screen? Do you have a click to call phone number? If your site isn’t responsive have it fixed ASAP and you’ll see a ranking and business increase. 
4. Having differing addresses and phone numbers. This is a Google penalty. There are people that believe they can trick Google local by getting a few addresses at the local mailbox store in different cities or towns with the intent of getting into the local results in those cities. This is a black hat technique that will hurt you. We even saw one guy that used addresses from abandoned homes and thought he was fooling Google. Bad idea. Google rewards consistency in address and phone number. Don’t play silly games and think Google won’t catch you – they will and your rankings will drop like a rock. Do it right and you will be rewarded. 
5. Guest Blogging. There is nothing wrong with participating in a blog with genuine ideas and conversation. This will help get you citations as long as you don’t link back to your site. Google is wise to guest blogging and linking back to your own site. They don’t like it. A good idea is to participate in blogs with meaningful input and simply put your name and company name at the end without a link. Getting citations this way will ultimately help your position as an authority and Google loves authoritative individuals and sites. Remember that in today’s Internet world --- it’s all about user experience. 

Post has shared content
Google+ is one of the best kept secrets for small businesses.  Ask a group of small businesses if they have a Google+ account and you get a few raised hands. Ask again if anyone USES Google+ for their business and few, if any hands, go up.

Why is that? 

What is it about Google+ that most small businesses don’t “get”?

The first thing to understand is that Google+ is not a social network like Facebook. So, the first mistake is to treat it like one.  Fact is,  from the beginning Google stated clearly that it intended Google+ to be the “next Google with a social layer over all of its products”. But still with all of that, so many want to treat it as just another social network because it does have many social features.   An analogy would be owning a pickup truck. You can use it to run errands to the market and bank, but the real function of a truck is to haul stuff. And though it can be used “like just another car” it is not; it is a truck.

So what IS Google+, and why does that matter for small businesses?

Google+ is an identity platform with a wide range of tools (Communities, Hangouts, etc..) to help you and your business build your identity as a brand, and develop trust and authority.  Through those tools, a business can have increasing impact on semantic search.  These tools are free, and are equally available for everyone. This levels access to the identity and branding game for to both large and small businesses. Most importantly, there are a number of ways that small business has an advantage in this game.

At this point you should be smacking yourself on the forehead and saying, “Wow, I could have been using Google+!”

Seriously though, the next step is to figure out HOW to use Google+ for your business and +Marilyn Moore and I have the man for that job joining us for our next Small Business WebTech Show,+martin shervington,“Mr. Google+”, himself.  Martin specializes in helping businesses build their brand on Google+.  This is an incredible opportunity to kick start your business identity and brand on Google+.  

All you have to do is show up!


About Martin
=================
+martin shervington, has spent the past 15 years empowering others as an executive coach, personal development trainer, author and marketing consultant. As the founder and community manager of 'Plus Your Life!' and 'Plus Your Business!' he spends much of his time on Google+. Martin specializes in helping businesses build their brand on Google+, and enabling a community of people to fall in love with what you do; so much so, that the Google Search algorithm cannot resist giving you incredible results.

He is also the author of several books including: Developmental Coaching and Peak Performance

What Martin is up to on Google+

1. 'Plus Your Life!': free courses, daily videos, content to engage your mind
The Page: http://www.google.com/+PlusYourLife
The Personal Development community: Plus Your Life! 
http://www.plusyourlife.com 

2. 'Plus Your Business!': Helping companies, brands and individual business owners transform people's lives through Google's Products and Services, including Google+
The Page: http://www.google.com/+PlusYourBusiness
The business community: Plus Your Business! 
http://www.plusyourbusiness.com

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/222143026/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna for his technical assistance.

#googleplus   #personalbranding  , #businessidentity  

Post has shared content
Let's connect, let's Hangout!

Tomorrow +Marilyn Moore   and I will be joining +Ronnie Bincer    to help you both understand the power of Hangouts for your marketing, customer service and acquisition strategies, and get you started using these powerful FREE tools from Google.

Here are a few of the questions we will be addressing:

What kind of equipment and Internet connection is needed to use Hangouts?

I know that there are multiple types of Hangouts, can you outline what they are for us?

What are the major differences between using Google Hangouts and other video conferencing tools such as Skype and Go-To-Meeting, and why do you feel Hangouts are superior to these other options?

What kind of preparation is needed to make Hangouts work well for my business?

...and many more...

If you have questions please post them before the show and we will make sure they get addressed.

Join us tomorrow right here for the live event, or click "YES" or "MAYBE" to save it to your events for later viewing..
 
Have you struggled with how to best connect with your audience?

On May 15th, 2013 a free, revolutionary, business and marketing tool was officially launched by Google.  Remarkably, most small business owners missed the memo.  Here we are in 2015 and it is still a best kept secret for many small businesses. 

This business tool is Hangouts and Hangouts On Air. 

So how did this remarkable tool for small business become so overlooked?  We first have to understand the power of this tool and how a business can integrate it into their business and marketing strategies. Because it is technology , there is a learning curve. 

For some, the learning curve is steeper than others, depending on how they want to utilize the tool.  Learning the tool still seems to be a barrier for the business owner with little time and bandwidth, but the payoff can be amazing! Some have watched Hangouts on Air shows, or been invited to a Hangout, but it still seems formidable to consider making this part of your business processes or marketing strategies.

It is time for you to join the revolution and with the help of the Hangout master,+Ronnie Bincer  , our goal is to get you started along that learning curve; to get you excited about the possibilities and show you that there is a clear and achievable path to mastery of this incredible business and marketing tool.

About Ronnie Bincer

+Ronnie Bincer  , known as the Hangout Helper, is a coach, master trainer, and Google+ Trusted Tester (hangouts beta tester). Every day he actively empowers entrepreneurs to harness technology and apply it to their own industries. Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Ronnie has many ways he helps businesses get the most out of Hangouts and Hangouts on Air, and as a seasoned software trainer, he does a very good job at it. A good place to start is http://AllAboutHangouts.com.  A listing of the various training & assistance options he offers can be found at www.TheHangoutHelper.com/Hangout-Training

Useful Links

Hangouts Training Site: http://AllAboutHangouts.com
Google Plus: http://www.Google.com/+RonnieBincer
YouTube: http://www.youtube.com/c/RonnieBincer
Facebook: http://www.facebook.com/thehangouthelper
LinkedIn: http://www.linkedin.com/company/the-hangout-helper
Twitter: https://twitter.com/HangoutHelper
Website: http://www.TheHangoutHelper.com
Membership site: http://www.bit.ly/HangoutMastery

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce   You can register for the event at our Meetup.com event page.
http://www.meetup.com/WebTechBusiness/events/220676180/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.

#HOA   #hangouts   #videoconferencing   #customerservice  

Dear all,
I am a master student. My thesis is about #social_commerce . I need to send survey to companies , start-ups and platforms in this domain . Can you help me ? and if you one of the above would you take the  survey please?

Post has shared content
When you think of Email Marketing, What comes to your mind?

For me, it's SPAM...  Sorry but that is my first reflex. And you know, I don't think that is an unusual response.

So... How do we get past that barrier and, as +Stephan Hovnanian says, "..have that personal conversation with your audience?"

Well, Stephan is bringing us up to speed in this latest chapter of our *Small Business WebTech Show" on what has changed in the Email Marketing world. What will now make it a more personal, valuable and relevant  for you to connect with your audience.

Join +Marilyn Moore and I as we keep that laser focus on the needs of Small Business with the valuable help of +Stephan Hovnanian our Email Marketing expert!

Post shared by +John Moore    for  +RightStart Websites 

#emailmarketing   #SmallBusinessWebTech   
Have you avoided or struggled with email marketing?

Email marketing is a challenge for small businesses. Email spam is a known irritant for many people and making sure you don’t wander into that zone is critical.  Basically, done wrong it becomes spam, done right it becomes a valuable business marketing channel.

Would you like some help from an expert?

Our guest this month is +Stephan Hovnanian  , a recognized expert in internet and email marketing. He will guide us through the dangers and rocks and bring us to the safe harbor of integrating email marketing into an overall strategy.

About Stephan

+Stephan Hovnanian  is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their online presence effectively. And, through his ability to select interesting, innovative, and compelling guests for his online shows, he brings valuable content and resources to his clients. He’s able to solve small business communication problems by developing a strategy unique to them.

Resources from Stephan

Google+ Pro Tips ebooks series - http://stephanhov.com/amazon  

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.
http://www.meetup.com/WebTechBusiness/events/220100806/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.


#emailmarketingtips   #emailmarketing  

Post has shared content
Web design and development is a versatile process depending upon the requirements of the website to be developed and developer’s personal preferences. However there are certain important considerations that must be kept in mind while developing websites. This article contains high level technical checklist for such considerations.
1. Check If something can be reused
2. Check Browser Compatibility
3. Page Load Time
4. Use Ajax for Improved Responsiveness
5. Page Layout
6. Target Multiple Devices
7. Color Schemes and Graphics
8. Links

#webapplicationdevelopment#webdesign#webdeveloper‬   #webdevelopment#webdevelopmentservices#webdevelopmenttechnologies#websitedesign

Post has shared content
Is there a Northwest Passage to Social Media?

As any history buff knows, the quest for a Northwest Passage between the Atlantic and the Pacific oceans has had a long an storied past. (we'll ignore the fact that due to climate change this passage is now very possible).  Historically it has be a quest for an impossible shortcut for trade and riches.

Any business would like to find a "northwest passage" that provides that quicker and easier access to consistent sales.  For most small businesses, this quest takes on special meaning because time and resources are always in short supply and the thought of drugging through the forest, deserts and all the hassles in-between, is a non-starter.

Social Media has been held up as a possible "short cut" but the like the fabled "northwest passage" of old, the reality is a bit more complicated.
 
+Mark Traphagen of +Stone Temple Consulting  has outlined many of the unrealistic expectations that are common for the social media marketing in his article "Is Your Social Media Marketing Cart Before Your Horse?".

http://marketingland.com/social-media-marketing-cart-horse-108205

They are:

-- Instant Trust - Trust is earned and easily destroyed
-- Instant Acquisition - Counting on "impulse buying" does not make a business that lasts and grows.
-- Instant Sales - Selling on social is an interruption to be avoided by most people.

So why invest time into Social Media, when you don't have time to waste? 

What can you do that will have immediate value to your business and customers and also prepare you for Social Media marketing if and when you can start making that investment?

We are please to welcome Mark to our Small Business WebTech Show to help small businesses get some realistic expectations and at the same time some realistic ways to get started. There is no Northwest Passage, but there is a road through the forests and deserts.
Another Small Business Conundrum

Mention Social Media around a group of micro/small businesses and you will often get a lot of groans and rolling eyes.  “One more thing to do”... “I tried that, worthless”... “I just don’t get it…” just to name a few responses.  There will often be that one person who thinks social media is the best thing since sliced bread,  (envy alert) and talks about how great it has been for their business.  Often the reason for that is fairly obvious.  Their business type and personality come into play really quickly. Some people and businesses find it a natural fit.

So what about the rest of us?

Our special guest +Mark Traphagen  is riding in to the rescue with some real, down-to-earth “horse before the cart” style tips and strategies that any type of business will find something they can use to make a more meaningful start, and become more effective in Social Media.

About Mark

+Mark Traphagen  is Senior Director of Online Marketing for +Stone Temple Consulting  . He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise
.
Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce. You can register for the event at our Meetup.com event page.
http://www.meetup.com/WebTechBusiness/events/219560425/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna for his technical assistance.

#smallbusinesswebtech   #socialmediaforsmallbusinesses #socialmediamarketing  
Wait while more posts are being loaded