The first step in social media marketing is not social media
- +Mark Schaefer
Another great article by +Mark Schaefer
, but this time instead of giving you my opinion I am posting here one of the comments by +corina manea
" Now, this is an article to be printed and put in every marketer´s office,
no matter the size of the company. Great, common sense advice +Mark Schaefer
!Four months in a job without knowing your customers
... And the answer "I didn't learn this in school" shows how young he is.
I don't know what they teach you in school, but I am surprised to see that in this age of Internet and social media, where the information is at hand, there are still people not using it.
You can "google" everything (I love this expression!) And if not there many great books out there.
It´s great that he wrote to you, but what if you were too busy to answer him? He would have written to somebody else or would have tried to set up the Facebook page anyway?
It´s cool that everyone wants to be on social media, but the very first question to ask is "Why"
. Why we want to be on social media, where is our client, where is our competition
and so on." - +corina manea
Read the full article here: goo.gl/jpwnqK #socialmedia #socialmediastrategy #commonsense #google