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Wherever we turn in the 21st century, all industries are jumping on the idea of big data; and marketing is no different.

Businesses from start ups to blue chips are investing in big data. The Internet of Things (IoT) is opening up new horizons for many, for instance by allowing your connected fridge to suggest new products.
In order for big data to support marketing, it needs to be as close to real-time as possible.
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At Salesforce our mission is all about driving the success of our customers. As a B2B company it’s something we can all easily identify with. And it’s very clear how to do this with products and services. However, as a marketer it’s not always so obvious.

For me, I think one way that marketing can help drive our customers’ success is by enabling a journey that provides truly valuable insights.
At Salesforce our mission is all about driving the success of our customers. As a B2B company it’s something we can all easily identify with.
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‘Friday can’t come soon enough’: that’s the message of Apple’s latest advertising campaign, hinting that the tech giant will be taking part in Black Friday for the first time this year.

In a somewhat unexpected move, Apple’s participation could help cement the day as a global retail event, but what is the company’s reason for jumping on the bandwagon now?

#apple #blackfriday #shopping
In a somewhat unexpected move, Apple’s participation could help cement the day as a global retail event, but what is the company’s reason for jumping on the bandwagon now?.
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Marketing procurement might only be 20 or so years old as a function, but that’s long enough to become an accepted reality, particularly when facing the challenges we’re seeing today.
We’ve all heard it, procurement is there to stifle creativity and is ‘the enemy’ of marketers.
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Customer experience is governed by how fast and responsive your online digital services are. But many seemingly well-designed sites can deliver surprisingly poor performance.
Customer experience is governed by how fast and responsive your online digital services are.
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Adobe has launched a new set of services for improving the design and deliverability of digital experiences for marketers: Adobe Sensei.

It's a fitting term for the team - and means 'master' or 'teacher' in Japanese - as Sensei aims to help tackle complex experience challenges, such as image matching, understanding meaning and sentiment of documents and using AI and machine learning to target audience segments.
Adobe has launched a new set of services for improving the design and deliverability of digital experiences for marketers: Adobe Sensei.
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The marketing landscape changed significantly with the introduction of social media – new avenues that didn’t exist a few years ago have presented marketers with a spectrum of powerful tools to support and strengthen their marketing strategies.

Every day, there are 500 million tweets, 52 million Instagram posts and 10 billion daily video views on Snapchat – these figures clearly illustrate how enormous the social noise ratio is at the moment; social media is no longer simply about generating Facebook likes, it’s a world full of insights and opportunities for businesses.

But with great possibilities comes great responsibilities.

How do brands ensure they’re sharing the right content, at the right time, and reaching the audience they need to engage with?
The marketing landscape changed significantly with the introduction of social media – new avenues that didn’t exist a few years ago have presented marketers with a spectrum of powerful tools to support and strengthen their marketing strategies.
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On Facebook, Instagram, Pinterest, WhatsApp and Snapchat alone, more than 22,000 images are uploaded per second by consumers the world over.

But few brands are making the most of the visuals relevant to their products, even though this benefits everything from brand trust to engagement and revenue.

The age of digital empowerment has brought about huge changes in consumer behaviour and consumer-generated photos are just one element of this.

But we know marketers can succeed and thrive if they adapt to these changes by implementing an earned content marketing strategy. Below, we explain how.
The age of digital empowerment has brought about huge changes in consumer behaviour and consumer-generated photos are just one element of this.
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Love it, hate it or loathe it, content marketing is pretty essential these days, especially when it comes to differentiating yourself from the herd.

Of course, you could push your budget at advertising, hold events and buy shinier product packaging; but if your words and messaging aren’t right and connect with your customers, then what is it worth?
Love it, hate it or loathe it, content marketing is pretty essential these days, especially when it comes to differentiating yourself from the herd.
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We have forgotten who to target, how to grab their attention, what to say, where to find them, or when to communicate. It’s not always our fault. Marketing by definition is a road, a road that is nearly always under construction and not always clearly marked. 
We have forgotten who to target, how to grab their attention, what to say, where to find them, or when to communicate. It’s not always our fault.
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Marketing Tech
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With Christmas just weeks away, December will be one of the busiest and most high pressure time of year for most retailers.

Obvious? Yes. But today’s customer expectations are rising and so are the stakes for brands to deliver a consistently positive customer experience, even during peak times.

The retailers that succeed will inspire customer loyalty and confidence, establishing relationships that will continue long after the tree has been put away. 
With Christmas just weeks away, December will be one of the busiest and most high pressure time of year for most retailers.
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The latest IAB UK adblocking Consumer Usage and Attitudes Report shows approximately one fifth of online adults are actively using adblocking software in the UK.

Whilst desktop and laptop adoption rates hold steady, the PageFair AdBlocking Goes Mobile Report indicates the next challenge will come from mobile web and in app adblocking.
The assumption that adblocking is the domain of tech-savvy young audiences no longer holds true.
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To create a seamless experience for customers wherever they shop, we implemented a consumer-generated content (CGC) strategy to build awareness and trust in the EGO brand and extend its reach to our retail partner.
In this article, I explain why we implemented a consumer-generated content (CGC) strategy to build awareness and trust in the EGO brand and extend its reach to our retail partner.
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Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more credible.

According to the father of modern advertising Bill Bernbach: “It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”
Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more credible.
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Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.

Nearly every search we do now returns maps and local results powered by diverse types of location data, from menus and product offerings to reviews and hours.
Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.
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Social media is like a newborn puppy that demands attention and to be fed constantly. The battle for visual content is one of marketing's biggest struggles and investments this year with 66% of marketers surveyed intending to spend more on visual content. #content #socialmedia 
Social media is like a newborn puppy that demands attention and to be fed constantly.
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Consider something radical: it’s about time marketers stopped looking at consumers in terms of audiences. Yes, it’s true. Marketers need to look beyond audiences and delve a little deeper.

With the sophisticated digital marketing tools that allow marketers to securely collect user data available today, marketers can - and should - aim to achieve a single view of each consumer.

#marketing 
Consider something radical: it’s about time marketers stopped looking at consumers in terms of audiences. Yes, it’s true.
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BMW,Ola join hands to vehicle supply for luxury cabs segment#carmaker #mobilitymarket # #vehicles #expand 
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Ad quality is hot on the agenda at the moment, and marketing tech business RadiumOne is launching a new division centred around exactly this.

The company will aim to improve the creative quality of ads served via programmatic with its Creative Solutions division. It will ensure that the mechanics of how ad exchanges assess and deliver ads are more heavily factored into the process of creating ads - as well as being creative with ad formats. 
Ad quality is hot on the agenda at the moment, and marketing tech business RadiumOne is launching a new division centred around exactly this.
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Innovation within marketing isn’t just done ‘from the top’. While it can be difficult to secure yourself time, resources and budget to be innovative with, there are steps you can take to jump on the right path.

This was the message being put out by vice president, solutions, of digital innovation agency Icreon Tech at day one of the Digital Marketing World Conference (DMWF) in New York this week.
Innovation within marketing isn’t just done ‘from the top’.
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