Stream

 
Rich snippets Change - branded vs. non-branded.


1. When I search on a non-branded keyword (seal beach restaurants) rich snippets disappear for YELP.
2. If I search branded, (the hangout seal beach) the rich snippets appear.

B.NON-BRANDED A. NON_BRANDED

4
Add a comment...

Darren Craig

✆ Listings & Maps  - 
 
Facebook Reviews in GMB. Maybe this isn't new but I just noticed it... Facebook Reviews highlighted in Google My Business. Clicks right through to FB page!
8
1
Andrew Goulding's profile photoMichael Green's profile photo
6 comments
 
And in uk also showing Yell reviews
Add a comment...

david oremland

☛ Local Website/Pages  - 
 
Sort of surprised, sort of saddened, but very aware this is the pattern to anticipate over time. Of the last 15 day period, our largest smb, with most traffic, saw 43% of its Google Mobile traffic coming from ads and 57% coming from organic/maps. This is an old business website/ with tremendous visibility and one wherein we've used adwords for over a decade. Over the long haul google traffic might have been 75 to 80 % organic to 20-25% adwords (with our having #1 rankings in ads on the majority of phrases).
Clearly though, on mobile, ads absolutely dominate. Overwhelmingly so. (btw: total Google traffic for that period was roughly the same as in same period in 2013 and 2011.

We are getting similar volumes of google traffic. More of them are coming from ads/less from free (organic/pac/maps) The change is dramatically via MOBILE. Mostly mobile. Overwhelmingly mobile.

Wanna be found in search??? Better think about ads. 
9
david oremland's profile photoUK Tutoring Services-Cambodia's profile photo
17 comments
 
Basically, bite the pillow, here comes Google. "Your wallet or your life"`.
Add a comment...

Nicolai Helling

✆ Listings & Maps  - 
 
Google My Business Backend gets a new dashboard area with account summary, to-do's and a reminder for holiday hours

Spotted this today with one of my clients.

Looks pretty neat, the to-do-list features tasks such as "Google updates", "Provide store codes", etc.

The box for holiday hours is a friendly reminder to provide these special hours to Google My Business. It lists the next five holidays and is available for a lot of countries (see second link below).

Read more at Google help:
https://support.google.com/business/answer/4407564#dashboard
https://support.google.com/business/answer/6333474
3
1
Add a comment...

Darren Shaw

❞ Reviews  - 
 
Review counts have been removed from most hotel results. Super weird. You'll get the star rating, but not the number of reviews. I hope they don't do this for all business categories.

8
3
Aaron Weiche's profile photoRahul Agrawal's profile photo
3 comments
 
+Aarthi Narayanan Take a look at this.

Add a comment...

E.Dieter Martin

✍ Citations & Links  - 
 
My client has moved over a year ago, but Facebook keeps creating a page for the business at the old location. I am getting tired of claiming the page every 4-5 days and request a merge. Is there a way to tell Facebook to stop that automatic page?


3
Phil Rozek's profile photoTim Roberts's profile photo
6 comments
 
Thanks +Phil Rozek
Add a comment...

david oremland

$ Paid Advertising  - 
 
Any of you seeing value or utilizing google "SMART GOALS" in analytics at this point? Smart Goals have only started showing in our smb(s) in the last month or so, adding "conversion" data. In our cases our "Goals" are when folks fill out contact forms on our websites. The "Smart Goals" are when visitors act on the site significantly enough that google "machine intelligence" assumes its the prototype of a conversion.

From the Goog Smart Goals Page description:

To generate Smart Goals, we apply machine learning across thousands of websites that use Google Analytics and have opted in to share anonymized conversion data. From this information, we can distill dozens of key factors that correlate with likelihood to convert: things like session duration, pages per session, location, device and browser. We can then apply these key factors to any website. The easiest way to think about Smart Goals is that they reflect your website visits that our model indicates are most likely to lead to conversions.

In our cases the smart goal data is only showing for ppc traffic, not organic traffic "yet".

So....in our cases it is showing visitors who at the minimum spend a tremendous time on the site and visit a lot of pages. For the last month or so the "smart goal" traffic has also converted/filling out a form at a rate that is about 5-7 times normal conversion rates. OF COURSE that only means they filled out a contact form...that doesn't mean they purchased---yet.

Frankly we are aware that folks that read through the sites are pretty likely to contact us. So its no surprise.

What I'd really like though is to know WHO those contacts ARE??? I'll be speaking to google adwords assistants.

Any experience on this???
2

Darren Shaw

✍ Citations & Links  - 
 
Ever wondered what happens if you cancel your Moz Local account? Wonder no more! +Phil Rozek tests it out and has your answers. 
Moz Local is a great tool. I use it for a number of my clients, and often suggest it to others. Having correct listings on the “local” sites that matter is a crucial one-time step if you want to improve your local rankings. No tool is a silver bullet to create or fix all your listings.
12
1
UK Tutoring Services-Cambodia's profile photo
 
Hi Darren. Thanks for the post. I personally think that if you are a genuine local business that has the energy and time to invest in social media among other SEO; then the cream rises.
Add a comment...

Michelle Schmidt

✆ Listings & Maps  - 
 
I work for a healthcare clinic with 22 locations. In the past, we set up Google Business pages for each location with the clinic name and city (example: XYZ Clinic: Houston). Is there a better way to list the clinic name that will help improve search results? Should we just list the name as XYZ Clinic on each business page for each location, since the business page contains the full address? Or does it not matter if the business name contains the city?
5
Kevin Hanna's profile photoTerry Van Horne's profile photo
8 comments
 
 "Or does it not matter if the business name contains the city?" you seemed to be saying it has little value.. I strongly disagree A. that it does have value on the GMB page it cost $0 and there are no penalties for using it so what is the issue with trying it? It definitely is not a negative and SEO is all about little gains in many places there are very few silver bullets! I would say that if the website uses the same name than it is actually a negative to not at least try to match up the name on the page with name in GMB.
Add a comment...

Andrew Wilkins

✆ Listings & Maps  - 
 
Does anyone know a few good options for picking up 30+ local numbers?

I have an apartment client that's used the same number for 34 locations but now that they've brought us on that's going to have to change.

I've looked at many of the call tracking companies out there like CallRail & CallTrackingMetrics but really would like something that simply forwards the call to their main number where all these calls are answered.
2
Terry Van Horne's profile photoBrad Cooper's profile photo
12 comments
 
Just to be clear, local and 1-800 call tracking phone numbers have been used by the biggest and most well-known companies in the U.S. and worldwide to track the effectiveness of marketing campaigns for more than a decade. In bound call-centers may not be familiar with how they work, but outbound call centers (esp. ones that use insidesales.com, etc) and online marketers are very familiar with local phone number dialing technologies and call tracking phone numbers. If they weren't used, it would be much more difficult to track the marketing effectiveness of billions of dollars in advertising and many call center folks would be without jobs. I wouldn't trust an online marketer who doesn't use them to track the effectiveness of PPC campaigns, at least for campaigns where the goal is to generate phone calls. Just like you don't "own" your online advertising data or your Google analytics data, you also don't "own" your call tracking data, but you certainly can access it, download it and use it at any time.
Add a comment...

Darren Shaw

☛ Local Website/Pages  - 
 
The questions in +Phil Rozek's template will help you build city pages with awesome content that will rank and convert. Highly recommended!
http://www.localvisibilitysystem.com/2016/09/30/template-for-creating-knockout-city-page-content-for-local-seo/#comment-510276
Most “city pages” stink more than a pig farmer's overalls. Even if they rank well, they usually don't compel anyone to call. The content is stuffed with the name of the city, but it's boilerplate otherwise. To would-be customers it's just lip service from a company that seems desperate for ...
14
Erfolg mit Marketing - VAMC GmbH's profile photo
 
Thank you for your awesesome work and sharing! Great!
Add a comment...

About this community

Local search marketing and local SEO news, resources & discussions. No self-promotion. Created by Max Minzer. Moderators - Max, Phil Rozek and Mark Goho.

Phil Rozek
moderator

✍ Citations & Links  - 
 
More practical advice from +Joy Hawkins - with an assist from +Darren Shaw and +Nyagoslav Zhekov:
Have you fallen for any of these myths in citation building? Google My Business Top Contributor Joy Hawkins lists the most common misconceptions she runs into with local citations.
14
2
Tim Roberts's profile photo
 
Very good article
Add a comment...

Phil Rozek
moderator

TOOLS & SERVICES ♥  - 
12
4
Tony Wang's profile photo
 
Nice share, Phil. Actually, I found the article even more useful than the calculator :-)
Add a comment...

Max Minzer
owner

✆ Listings & Maps  - 
 

Case study and observations from +Nyagoslav Zhekov on what happens when you cancel Yext:
https://whitespark.ca/blog/what-happens-when-you-cancel-yext/
Detailed case study reveals that 60% percent of your listings revert or disappear when you cancel your subscription!
9
1
Nicholas McDonough—Digital Marketing Strategist's profile photodavid oremland's profile photo
6 comments
 
+Nyagoslav Zhekov, +Nicholas McDonough—Digital Marketing Strategist Gentlemen. Thanks for the response. Nyag: Since you have this one smb isolated, it would be further interesting to track visibility in pac and serps over time. I assume since its become your client, you can track serps, and updates, corrections to citations on a time line. And yes, after all that is said and done, changes in citations, whether strong or not, will end up having a delayed reaction in google serps and pac. Something we really can't assess as to precise time. tx again.
Add a comment...

david oremland

❞ Reviews  - 
 
Here is a story about how a small business (a restaurant in this case) absolutely thrives off of reviews and WORKING REVIEWS.
Ive experienced it first hand. It is undoubtedly the overall friendliest restaurant you will visit. I absolutely love it and the food does not blow me out of the water by any stretch of the imagination. Read through to the end.

https://www.washingtonian.com/2016/10/24/how-did-ambar-become-the-number-one-restaurant-on-tripadvisor/
It may not top local critics' lists, but the Balkan restaurant has tapped into a community of travelers.
9
2
Andrew Goulding's profile photodavid oremland's profile photo
2 comments
 
Just to add some perspective. I experienced the response phenomena. I was unaware of the article in Washingtonian. After my initial visit I left a review on yelp with a 4 rating. A 4. That is good. I got a response from someone via yelp. My review was very complimentary. My "beef" was that I like spicier dishes. But I loved everything else and ended it saying I'll be back.

Amazingly I got a response email inviting me back. They may or may not have suggested I contact them and/or might have offered a comp. I really didn't pay attention. I returned there, and half way through the meal flagged a manager in that we had communicated on a different issue a while back.

Amazingly they comped us through the roof. Completely surprised us. But long before that every aspect of the restaurant was terrific. And the service was just so GREAT.

I did an update on the Yelp review and gave them a 5. Oh jeez how could I not. Frankly its as fun a restaurant as you will experience.

To the extent they are working those reviews, contacting guests, giving and getting feedback and treating guests way better than anywhere else....they'll do great. Its a combination of service and working reviews.

Lastly to add; I last visited on a Tuesday evening. The place is located in a restaurant heavy area. Tuesday is not a big evening in general. During dinner I walked outside and checked a couple of the nearby restaurants. None of the others were busy. Ambar was JAMMED.

Clearly they are doing some things right. Very impressive!!!!
Add a comment...

Max Minzer
owner

TOP NEWS ★  - 
11
1
Arthur Morehead's profile photoUK Tutoring Services-Cambodia's profile photo
4 comments
 
Google uses us to build their brand and increase their share price then drops us. 
Add a comment...

Darren Shaw

RESOURCES ♥  - 
 
Absolutely incredible work from +Phil Rozek. Everything you need to know about Local Search condensed down to ONE PAGE. 
It's been 3 years since I released the 2nd edition of my free guide to local SEO. Much has changed in Google and in the rest of the local-search “ecosystem” since then. Edition 2 still can help you, but it's developed a casu marzu -like crust. I've finally come out with the 3rd edition.
17
2
Phil Rozek's profile photoMichael Stricker's profile photo
4 comments
 
An incredible effort, Phil, to condense it down to its essence! Thank you for sharing.
AND thanks +Darren Shaw , otherwise I might have missed it!
Add a comment...

Jens Mathiesen

☛ Local Website/Pages  - 
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
3
1
Add a comment...

Max Minzer
owner

☛ Local Website/Pages  - 
 

Updated nifty version of local landing page:
https://niftymarketing.com/optimal-local-landing-page-infographic/
by +Mike Ramsey & co
We gathered data across the top 50 cities in the US to build the perfect local landing pages. Learn more about the elements you need in infographic form.
7
1
Tim Roberts's profile photo
 
Thank you +Max Minzer, very good information
Add a comment...

Max Minzer
owner

$ Paid Advertising  - 
 

Good post from +Garrett Mehrguth on +Whitespark.
Summary of a few tactics with focus on local ads:
https://whitespark.ca/blog/take-market-share-local-search-every-week/


Local SEO has changed and it's time to broaden your approach. Take a bigger piece of your local SERP market share with this recommended weekly to do list.
12
5
Dino Basaldella's profile photoDarren Shaw's profile photo
4 comments
 
Thanks for sharing, Max!
Add a comment...