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Raj Nijjer

TOP NEWS ★  - 
 
Google Maps iOS app update now shows top photos of local businesses and let's customers upload new ones from their phone. 
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Phil Rozek
moderator

✆ Listings & Maps  - 
 
These +Imprezzio Marketing people keep cranking 'em out.  Another handy tip from +Joy Hawkins:
Share the joy Share the joy I often hear people in the Local SEO industry complain about Google My Business (GMB) phone support. I would sit there dreading the calls before I made them, knowing that I’d have to repeat myself several times, wait on hold, and possibly argue when given wrong information. I have good news. I haven’t used …Share the joy
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Phil Rozek's profile photoJo Shaer's profile photoColan Nielsen's profile photo
3 comments
 
Thanks +Phil Rozek 
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Phil Rozek
moderator

✆ Listings & Maps  - 
 
Useful troubleshooting from +Colan Nielsen:
As many of you reading this probably already know, the four main aggregators of business data in the U.S.A. are Factual, ExpressUpdate, Acxiom, and Localeze. Local SEO's have often debated which of these players have the highest level of trust and influence on the data that appears on Google Local listings. From our observations over the last four years, we most often see Express Update being the one that Google pulls from most. For example, we o...
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Nicholas McDonough's profile photoJoy Hawkins's profile photoValentina Getova's profile photo
2 comments
 
That was my thought too...
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william Stevens

■ Other Discussions & Help  - 
 
Finally a solution to those annoying Google marketing Robocalls!
Hanging up on annoying telemarketers is the easiest way to deal with them, but that just sends their autodialers onto the next unfortunate victim. Roger Anderson decided that telemarketers deserved a crueler fate, so he programmed an artificially intelligent bot that keeps them on the line for as long as possible.

http://jollyrogertelephone.com/category/jollyrogertelephone/
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Jennifer L Metro's profile photoCody Baird's profile photoColan Nielsen's profile photo
4 comments
 
Funniest thing that I've listened to in a long, long time!
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Tony Wang

❞ Reviews  - 
 
Anyone know if/how Google's review filter is supposed to catch and punish incentivized reviews? I've come across several businesses with higher-than-average number of reviews. Digging deeper, at least a few negative reviewers attribute the good reviews to first-hand knowledge of the business offering discounts, etc. for good reviews. Those businesses don't seem to be impacted much.
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Brian Barwig's profile photoMady Jatta (BP)'s profile photo
5 comments
 
+Google Local Guides can you chime in?
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Brian Barwig

✆ Listings & Maps  - 
 
New post from +Joy Hawkins
Share the joy Share the joy Another Google MapMaker Regional Lead was talking with me about a page for a business that recently came unverified and vanished from the search results. You can see that the Google+ page is unverified because it lost its verified checkmark and just left a G+ page but it’s not connected to Maps so …Share the joy
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Jennifer L Metro's profile photoBrian Barwig's profile photo
2 comments
 
Seems like everything in Local is complicated now +Jennifer L Metro 
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david oremland

$ Paid Advertising  - 
 
Advertising:  Theft or simply a Googlish way to act like the Mafia???

https://ca.news.yahoo.com/deans-flowers-owner-thorny-experience-050000791.html

This story from Canada is simply sad...and an astonishing example on how Google is manipulating its control of search and its presentation of ads to simply take a piece of anyone's business. 

I've included a link to a news story and a screen shot of a name search for a local florist with an ad showing from an internet florist, with particular lines intended to misinform potential customers/searchers.  Very pathetic....and legal--> today. and deeply thuggish.
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Scott B's profile photoDavid A. West's profile photo
20 comments
 
In Canada it costs approximately $500 to self file for a trademark. It can take 6 months to two years to process. Country, province, and city names can NOT be trademarked as it would cause an imbalance. Trade-marking a City name is anticompetitive. 
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Todd Jamieson

✍ Citations & Links  - 
 
Hi guys - we have unique scenario and I would love to hear from people who have had a similar experience and what they did (not what they think should work).

Our client has a service based business that serves businesses within a 200km area.

They have one location but purchased 4 local numbers for each of the cities he services because it was a long distance call if prospects/clients wanted to call them.

He recently added a toll-free number which we are show on each page of his site.

We are not sure what is best strategy for citation building.

OPTION 1:
N = Same
A = Same
P = Local number (Con: this will be long distance and he could lose business)

OPTION 2:
N = Same
A = Same
P = Toll-Free number (Pro: It allows all prospects to call)

My question is, does anyone know if using a toll-free is a problem for citation building / local business signals?

Love to hear your real-world experiences.
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Brian Barwig's profile photoNicholas McDonough's profile photo
2 comments
 
You can list the toll free number on the home page, however location pages should have a local number 
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david oremland

$ Paid Advertising  - 
 
I found yesterday's article in SEL from a googler, a blogger, and a member of the PPC teams intereting.  It was about the value(s) of long tail and specifically broad match:   http://searchengineland.com/new-google-research-can-long-tail-covered-without-broad-match-240764

So I went back and did a quick look at one of our accts covering months of activity, clicks, conversions, costs etc.   

Anyway the thrust of the article is that the BEST WAY to cover the long tail in PPC is via Broad term, That it does a better job of hitting the long tail then readjusting and moving high volume long tail phrases to exact and does better than modified broad and other methods.

My quick look at one of our accts did see that overall clicks and conversions were greater from long tail/broad than exact...though clearly the high volume exact terms are the big volume winners.

I'll be looking more at this.  Wonder what the rest of you think or have experienced????    Any comments?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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Phil Rozek's profile photodavid oremland's profile photo
2 comments
 
Well said, +Phil Rozek   I have a number of accounts.  Some run "fairily loose" as our revs from the google side of things are very high relative to G ppc spend.  They show well organically, pac, and on ppc and we view it all as exposure.  I haven't monitored them closely.   

On others I need to monitor things EXACTLY as you described above in order to control costs.

The author, a Googler, wrote about the benefits of Broad.   Clearly there are bennies.  On the other hand he didn't speak to the cost explosions.  Google can use broad to ramp up your costs if you aren't watching it closely.....so of course a googler would expound on the values.

Hey run broad term....its helpful and revealing....but watch those costs like a hawk and adjust adjust adjust!!!!!!   If you don't the Googlers will find a way to dig into your pockets while they smile on the way to the bank.
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Kathy Long

✍ Citations & Links  - 
 
We all know what happens if you cancel Yext - your listings go back to original state. What happens if you had NO listings before Yext? Do they all completely disappear? Trying to think this out programmatically, and my guess is that would be true. But I want to know if anyone has had real experience with that? 
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Kathy Long's profile photoRaj Nijjer's profile photo
9 comments
 
+Kathy Long thank you for asking! I'll go ahead and cross post on +Linda Buquet's forum as well :-)
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david oremland

☛ Local Website/Pages  - 
 
Just curious:   Is there any updated information on how many mobiles or computers have disabled location information?   Per this consumer research from 2012 about one fifth of mobile users have disabled location information.   (I did for a while).  

Article from 2012:   http://www.pewinternet.org/2012/09/05/privacy-and-data-management-on-mobile-devices/  

Any new data on this???   
More than half of app users have uninstalled or avoided an app due to concerns about personal information
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Tim Sweeney's profile photodavid oremland's profile photo
2 comments
 
Thanks +Tim Sweeney   The 20% number is the same as the data from 3/4 years ago.  Privacy, draining the battery, and some other concerns are the main reasons.  Interesting.
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About this community

Local search marketing and local SEO news, resources & discussions. No self-promotion. Created by Max Minzer. Moderators - Max, Phil Rozek and Mark Goho.

Darren Shaw

✍ Citations & Links  - 
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Cody Baird's profile photo
 
Awesome peice! Thx for sharing +Darren Shaw​. Link gold in them there hills.
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Phil Singleton

✆ Listings & Maps  - 
 
Interesting: Google to start verifying local businesses in person.
Google added a new help page describing a new program called
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Max Minzer's profile photoJeffrey Enabe's profile photoAudrey Hafner's profile photo
2 comments
 
That is funny. I don't see what incentive is for the volunteer in the article.
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Jordan Dick

✆ Listings & Maps  - 
 
Since Google moved the goal post for a direct link to your Google review window, I've started using this nifty free tool.

https://pleper.com/index.php?do=tools&sdo=google_review_link
This tool creates direct link to review box in google for your business ( both short and long in four variants )
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Mike Blumenthal's profile photoStan Kolev's profile photoAlan Bowles's profile photoValentina Getova's profile photo
3 comments
 
Holly that code doesn't work on the new G+
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Max Minzer
owner

■ Other Discussions & Help  - 
 
Very good read.

Things many of us here know about locksmiths, lead gens and local marketing industry in general but nicely written.

Makes a few points about Google spreading false information and advertisements and only putting temporary/momentary patches on leaks instead of correcting "systemic flaws."

Comments from +Danny Sullivan, +Mike Blumenthal, +Bryan Seely, Dan Austin.

Fake Online Locksmiths May Be Out to Pick Your Pocket, Too
http://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html
Odds are good that when you search Google for someone to help you get into your home or car, results will include poorly trained subcontractors who will squeeze you for cash.
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Max Minzer's profile photodavid oremland's profile photoBrian Barwig's profile photo
3 comments
 
+Max Minzer  Nice reference.  In the last week the media (bigger and smaller) have hit on 2 of these stories; this one and the one abt the florist in Halifax, NS:  https://plus.google.com/111190898924390669688/posts/8Ypd3A9Wf9m

They both turn out to be old stories.  Mike's reference on the locksmiths goes back to 2009.  Speak with locksmiths and they'll tell you this kind of thing predates google/ google maps.  But for google it really came into visibility back in 2009.  

For the florists the problems go back to hard cover YP's.  

Its sort of worse in some ways now, in both cases.  One difference w/ the locksmiths and google is that in 2009 they weren't spending on adwords like they do now.  Now its a partnership between G/Adwords and the rip off artists.   With the florists its the same.  Plus adwords is a killer on mobile.     If you are locked out of your house or your car, how are you going to look up a locksmith???   On your mobile!!!!!!!!

One other thing:   Bryan and Dan are beaten down on this thing.  Danny and Mike scarcely mention these issues.  Heck, SEL won't touch this stuff anymore.

Google keeps winning.  SMB's and customers are at the mercy of the scammers.    and yeah...Bing carries this stuff too, but B's share of local search is a pittance of that of google.
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Phil Rozek
moderator

☛ Local Website/Pages  - 
 
Handy-looking new plugin here from +Phil Singleton:
Comprehensive JSON-LD based Structured Data solution for WordPress for adding schema for organizations, businesses, blog posts, ratings & more.
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Steve Morgan's profile photoTony Leary's profile photo
9 comments
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Brian Barwig

✆ Listings & Maps  - 
 
Good find by +Phil Rozek
 
Some good news from Yahoo, for once:
It appears that you can once again update your Yahoo Local listing for free, without having to sign up for Yext PowerListings. A few months ago, Yahoo completely turned over listings-management duties to Yext. Over the course of several years Yahoo had gone from a important (if second-fiddle) ...
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Max Minzer's profile photoRaj Nijjer's profile photoChris Brewer's profile photo
5 comments
 
It's been there since for a while. Basic listing supports NAP and Category updates, updates can take upwards of. 30 days or more. For full control and enhanced content, please upgrade. 
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Brian Barwig

✆ Listings & Maps  - 
 
Anyone else having a ridiculously hard time merging GMB profiles lately? I've been working on the same listing for over 2 months without making much headway. Seems like G support is taking this to the extreme.

I've had to claim, unclaim and delete the old listing. Then G said there was an issue because the Street View showed an old sign on the door so they needed an updated photo with the new sign. Today I received an email saying there is a technical issue and G engineers are working on it and there is no timetable for completion. 

Been a headache for a simple merge. 
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Dan Leibson's profile photoBrian Barwig's profile photo
10 comments
 
I figured. Me too
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Max Minzer
owner

✆ Listings & Maps  - 
 
Good post here from +David Deering:
Understanding Google's Updated Structured Data Guidelines http://localu.org/blog/googles-updated-structured-data-guidelines

#localsearch #schema
Understanding Google's Updated Structured Data Guidelines. Posted on January 18, 2016; by David Deering; in Local Search. Screenshot 2016-01-15 10.01.11 Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not.
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David Deering's profile photoTerry Van Horne's profile photoMichael Andrews's profile photoEve Mendelovitch's profile photo
6 comments
 
Anytime, +Edgar Estrada.
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Scott B

✆ Listings & Maps  - 
 
Did the Google Jan 6, 2016 update replace Address location data with GIS data for the 3 pack?

Before this update our business - Vickies Flowers - ranked number 1 in the 3 pack and organic search for the key words "Brighton Co Florist"  After Jan 6, 2016 we fell off the map.  First I thought it was ad words.   But now I think it is due to the recent algorithm changes.

Here are two search comparisons:
Key word "Brighton Co Florist"  - no Vickies Flowers on 3 pack
(also note that Petals and Pearls and Brighton Flowers and Gifts do not exist!)
Key word "Todd Creek Florist" - Vickies Flowers #1

The problem is that Todd Creek is not a city.  It is a rural development outside the town of Brighton Co.  No one from outside the area will search for a "Todd Creek" florist.  They search for "Brighton Florist"

I think Google replaced address location data with GIS or other data for the 3 pack in their latest update.

What do you think and is there a solution for this problem?
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Scott B's profile photoTim Capper's profile photo
10 comments
 
+Scott B what has Panda gor to do with local data algo ?

Panda is merely a filter applied to:

Duplicate content
Thin content
Scraped content
Content that offers little or no value
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