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Phil Rozek
moderator

✆ Listings & Maps  - 
 
Nice research here by +Adam Dorfman.  What I find interesting is how unnecessary it is to include "near me" in your query.  It's a searching trend that's blown up, but I wonder if it will continue to.
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Matt Maglodi's profile photo
 
Pretty good content in this one. Not plugging here, but I use brightlocal for local kw tracking,  but there was a local tracker that would generate all the  local 7 now 3 pack searches. The tracker was so so, but it was a fast (lazy) way to get hundreds of localized search triggers.  Good share...
Thanks +Phil Rozek 
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Good Life Girl

✍ Citations & Links  - 
 
Yext?

I'm new to the forum but have been a periodic / sometimes avid reader over at localsearchforum.com for several years.  So I've read some good and bad things about Yext.  I'm just wondering whether anyone might share their experiences with Yext.  Also I'm specifically really wondering: do they increase their prices each year, and, if so, how much?  Does it depend on the industry / keyword?

Many thanks for any information!
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Good Life Girl's profile photoBrian Barwig's profile photo
15 comments
 
+Good Life Girl​ I've used Yext for all of my clients for several years. If your clients citations are messy, I absolutely recommend using Yext. Combine Yext with +Moz​ local and you'll notice a significant change in listings. I typically see a solid bump in rankings and traffic. For my money, I use them both.
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Darren Shaw

✍ Citations & Links  - 
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Cody Baird's profile photoBill Bean's profile photo
2 comments
 
Very good!
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Phil Singleton

✆ Listings & Maps  - 
 
Interesting: Google to start verifying local businesses in person.
Google added a new help page describing a new program called
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Max Minzer's profile photoJeffrey Enabe's profile photoAudrey Hafner's profile photo
2 comments
 
That is funny. I don't see what incentive is for the volunteer in the article.
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Jordan Dick

✆ Listings & Maps  - 
 
Since Google moved the goal post for a direct link to your Google review window, I've started using this nifty free tool.

https://pleper.com/index.php?do=tools&sdo=google_review_link
This tool creates direct link to review box in google for your business ( both short and long in four variants )
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Mike Blumenthal's profile photoStan Kolev's profile photoAlan Bowles's profile photoValentina Getova's profile photo
3 comments
 
Holly that code doesn't work on the new G+
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Max Minzer
owner

■ Other Discussions & Help  - 
 
Very good read.

Things many of us here know about locksmiths, lead gens and local marketing industry in general but nicely written.

Makes a few points about Google spreading false information and advertisements and only putting temporary/momentary patches on leaks instead of correcting "systemic flaws."

Comments from +Danny Sullivan, +Mike Blumenthal, +Bryan Seely, Dan Austin.

Fake Online Locksmiths May Be Out to Pick Your Pocket, Too
http://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html
Odds are good that when you search Google for someone to help you get into your home or car, results will include poorly trained subcontractors who will squeeze you for cash.
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david oremland's profile photoDonnie Strompf's profile photoBrian Barwig's profile photo
4 comments
 
Locksmith businesses are the worst in the digital space. Fake reviews from competition as well as craptactics that unfortunately work.

Google support for locksmith type businesses is horrific and it's because of "SEO crapticks" rather than help the honest ones, everyone suffers. Including the consumer who is locked out and is pressured to pay 3-10 times the going rate.
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Phil Rozek
moderator

☛ Local Website/Pages  - 
 
Handy-looking new plugin here from +Phil Singleton:
Comprehensive JSON-LD based Structured Data solution for WordPress for adding schema for organizations, businesses, blog posts, ratings & more.
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Steve Morgan's profile photoTony Leary's profile photo
9 comments
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Brian Barwig

✆ Listings & Maps  - 
 
Good find by +Phil Rozek
 
Some good news from Yahoo, for once:
It appears that you can once again update your Yahoo Local listing for free, without having to sign up for Yext PowerListings. A few months ago, Yahoo completely turned over listings-management duties to Yext. Over the course of several years Yahoo had gone from a important (if second-fiddle) ...
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Max Minzer's profile photoRaj Nijjer's profile photoChris Brewer's profile photo
5 comments
 
It's been there since for a while. Basic listing supports NAP and Category updates, updates can take upwards of. 30 days or more. For full control and enhanced content, please upgrade. 
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Brian Barwig

✆ Listings & Maps  - 
 
Anyone else having a ridiculously hard time merging GMB profiles lately? I've been working on the same listing for over 2 months without making much headway. Seems like G support is taking this to the extreme.

I've had to claim, unclaim and delete the old listing. Then G said there was an issue because the Street View showed an old sign on the door so they needed an updated photo with the new sign. Today I received an email saying there is a technical issue and G engineers are working on it and there is no timetable for completion. 

Been a headache for a simple merge. 
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Dan Leibson's profile photoBrian Barwig's profile photo
10 comments
 
I figured. Me too
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david oremland

$ Paid Advertising  - 
 
I found yesterday's article in SEL from a googler, a blogger, and a member of the PPC teams intereting.  It was about the value(s) of long tail and specifically broad match:   http://searchengineland.com/new-google-research-can-long-tail-covered-without-broad-match-240764

So I went back and did a quick look at one of our accts covering months of activity, clicks, conversions, costs etc.   

Anyway the thrust of the article is that the BEST WAY to cover the long tail in PPC is via Broad term, That it does a better job of hitting the long tail then readjusting and moving high volume long tail phrases to exact and does better than modified broad and other methods.

My quick look at one of our accts did see that overall clicks and conversions were greater from long tail/broad than exact...though clearly the high volume exact terms are the big volume winners.

I'll be looking more at this.  Wonder what the rest of you think or have experienced????    Any comments?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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Phil Rozek's profile photodavid oremland's profile photo
2 comments
 
Well said, +Phil Rozek   I have a number of accounts.  Some run "fairily loose" as our revs from the google side of things are very high relative to G ppc spend.  They show well organically, pac, and on ppc and we view it all as exposure.  I haven't monitored them closely.   

On others I need to monitor things EXACTLY as you described above in order to control costs.

The author, a Googler, wrote about the benefits of Broad.   Clearly there are bennies.  On the other hand he didn't speak to the cost explosions.  Google can use broad to ramp up your costs if you aren't watching it closely.....so of course a googler would expound on the values.

Hey run broad term....its helpful and revealing....but watch those costs like a hawk and adjust adjust adjust!!!!!!   If you don't the Googlers will find a way to dig into your pockets while they smile on the way to the bank.
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About this community

Local search marketing and local SEO news, resources & discussions. No self-promotion. Created by Max Minzer. Moderators - Max, Phil Rozek and Mark Goho.

Phil Rozek
moderator

✆ Listings & Maps  - 
 
A neat little test and some healthy skepticism of $GOOG from +Dan Leibson:
MAKE IT GO VIRAL WITH YOUR AWESOME SHARING POWERS:
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Bill Bean's profile photoMichael Andrews's profile photo
 
What Google wants you to do vs what you can do vs what you should do...
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Raj Nijjer

TOP NEWS ★  - 
 
Google Maps iOS app update now shows top photos of local businesses and let's customers upload new ones from their phone. 
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Phil Rozek
moderator

✆ Listings & Maps  - 
 
These +Imprezzio Marketing people keep cranking 'em out.  Another handy tip from +Joy Hawkins:
Share the joy Share the joy I often hear people in the Local SEO industry complain about Google My Business (GMB) phone support. I would sit there dreading the calls before I made them, knowing that I’d have to repeat myself several times, wait on hold, and possibly argue when given wrong information. I have good news. I haven’t used …Share the joy
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Phil Rozek's profile photoJo Shaer's profile photoColan Nielsen's profile photo
3 comments
 
Thanks +Phil Rozek 
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Phil Rozek
moderator

✆ Listings & Maps  - 
 
Useful troubleshooting from +Colan Nielsen:
As many of you reading this probably already know, the four main aggregators of business data in the U.S.A. are Factual, ExpressUpdate, Acxiom, and Localeze. Local SEO's have often debated which of these players have the highest level of trust and influence on the data that appears on Google Local listings. From our observations over the last four years, we most often see Express Update being the one that Google pulls from most. For example, we o...
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Nicholas McDonough's profile photoJoy Hawkins's profile photoValentina Getova's profile photo
2 comments
 
That was my thought too...
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william Stevens

■ Other Discussions & Help  - 
 
Finally a solution to those annoying Google marketing Robocalls!
Hanging up on annoying telemarketers is the easiest way to deal with them, but that just sends their autodialers onto the next unfortunate victim. Roger Anderson decided that telemarketers deserved a crueler fate, so he programmed an artificially intelligent bot that keeps them on the line for as long as possible.

http://jollyrogertelephone.com/category/jollyrogertelephone/
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Jennifer L Metro's profile photoCody Baird's profile photoColan Nielsen's profile photo
4 comments
 
Funniest thing that I've listened to in a long, long time!
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Tony Wang

❞ Reviews  - 
 
Anyone know if/how Google's review filter is supposed to catch and punish incentivized reviews? I've come across several businesses with higher-than-average number of reviews. Digging deeper, at least a few negative reviewers attribute the good reviews to first-hand knowledge of the business offering discounts, etc. for good reviews. Those businesses don't seem to be impacted much.
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Brian Barwig's profile photoMady Jatta (BP)'s profile photo
5 comments
 
+Google Local Guides can you chime in?
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Brian Barwig

✆ Listings & Maps  - 
 
New post from +Joy Hawkins
Share the joy Share the joy Another Google MapMaker Regional Lead was talking with me about a page for a business that recently came unverified and vanished from the search results. You can see that the Google+ page is unverified because it lost its verified checkmark and just left a G+ page but it’s not connected to Maps so …Share the joy
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Jennifer L Metro's profile photoBrian Barwig's profile photo
2 comments
 
Seems like everything in Local is complicated now +Jennifer L Metro 
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david oremland

$ Paid Advertising  - 
 
Advertising:  Theft or simply a Googlish way to act like the Mafia???

https://ca.news.yahoo.com/deans-flowers-owner-thorny-experience-050000791.html

This story from Canada is simply sad...and an astonishing example on how Google is manipulating its control of search and its presentation of ads to simply take a piece of anyone's business. 

I've included a link to a news story and a screen shot of a name search for a local florist with an ad showing from an internet florist, with particular lines intended to misinform potential customers/searchers.  Very pathetic....and legal--> today. and deeply thuggish.
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Scott B's profile photoDavid A. West's profile photo
20 comments
 
In Canada it costs approximately $500 to self file for a trademark. It can take 6 months to two years to process. Country, province, and city names can NOT be trademarked as it would cause an imbalance. Trade-marking a City name is anticompetitive. 
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Todd Jamieson

✍ Citations & Links  - 
 
Hi guys - we have unique scenario and I would love to hear from people who have had a similar experience and what they did (not what they think should work).

Our client has a service based business that serves businesses within a 200km area.

They have one location but purchased 4 local numbers for each of the cities he services because it was a long distance call if prospects/clients wanted to call them.

He recently added a toll-free number which we are show on each page of his site.

We are not sure what is best strategy for citation building.

OPTION 1:
N = Same
A = Same
P = Local number (Con: this will be long distance and he could lose business)

OPTION 2:
N = Same
A = Same
P = Toll-Free number (Pro: It allows all prospects to call)

My question is, does anyone know if using a toll-free is a problem for citation building / local business signals?

Love to hear your real-world experiences.
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Brian Barwig's profile photoNicholas McDonough's profile photo
2 comments
 
You can list the toll free number on the home page, however location pages should have a local number 
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Max Minzer
owner

✆ Listings & Maps  - 
 
Good post here from +David Deering:
Understanding Google's Updated Structured Data Guidelines http://localu.org/blog/googles-updated-structured-data-guidelines

#localsearch #schema
Understanding Google's Updated Structured Data Guidelines. Posted on January 18, 2016; by David Deering; in Local Search. Screenshot 2016-01-15 10.01.11 Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not.
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David Deering's profile photoTerry Van Horne's profile photoMichael Andrews's profile photoEve Mendelovitch's profile photo
6 comments
 
Anytime, +Edgar Estrada.
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