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Joe Kelly

■ Other Discussions & Help  - 
 
I noticed tonight that companies like Moz and SEER interactive have both G+ Local pages, and company/organization pages. Yet they are only active on the company/organization pages:

https://plus.google.com/+SEOmoz/posts
https://plus.google.com/110773419613073577531/posts

From what I have always understood, you only create a local business page if your business offers a good/service that customers come to your store for, or that you deliver to them.  

This is where I began my internal debate. Yes, clients come to their offices and they go to clients offices, but it is not in the same way that one would go to a frozen yogurt shop, or have a landscaper come to their home. Haha no one (at least I hope not) is walking into a SEO agency asking to buy 30 optimized page titles, meta's and H1's.

If you search for "moz seattle" or "seer interactive philidelphia", they both G+ local pages with reviews that come up. And actually Moz has duplicate local listings (sorry Rand :/ ).

So my question to the community is, for a digital marketing firm/seo agency/etc. what is the proper G+ page that you should have? Is it the local page, is the company/organization page, or is it both?


Thanks everyone,

Cheers!
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Mike Blumenthal's profile photoSteve Morgan's profile photo
5 comments
 
I rationalise it by using a business as an example that's nationally known yet has individual local stores. Think of a nationwide pizza chain with 200 stores. The brand page could be for their official/company-wide news, while the individual stores could talk about local news/press, local offers (only for that store), etc.
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Mark Goho
moderator

✆ Listings & Maps  - 
 
I've gone through like 6 phone numbers now. How are you guys handling this?!?

Seems like this is crazy overkill on Google's part. I've got to verify the listing with an identification number, and then upon the automatic upgrade to a Google+ page, they want another verification.

It looks to be between 3-5 verifications per phone per method (SMS plus Voice) and then you get the dreaded "This phone number has been used too many times for verification"

Any chance this has been brought to community managers in the past? +Joy Hawkins +Keenan Glass +Linda Buquet 
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Eduard de Boer's profile photoElisabeth Bobeck's profile photo
9 comments
 
Google apparently wants each physical location to have its own business page. So they would be referenced as "chain xyz-123 anyplace drive. Google wanted to know where I was located, as a realtor. Since my corporate office has 40 agents at one location, I can't claim the address myself, but I can claim it as company - my name (as it appears on my biz license with the state).

My husband is setting up a business that moved from one location to another and it has been absolute hell to get search engines to give up the old name and address. The verification processes are just nuts!
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Dan Rippon

☛ Local Website/Pages  - 
 
Hi all,
In the instance of a barely touched (but verified) G+ Local page, I'm curious that with a rebranding of the business, would you recommend renaming and updating the page, or deleting and starting again?
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Bill Bean's profile photoDan Rippon's profile photo
4 comments
 
Thanks +Bill Bean, your assumption is correct. A new page it shall be.
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Joe Kelly

✆ Listings & Maps  - 
 
Hey everyone,

I have a client who has two dental practices in the Northern Virginia Area. One in Great Falls, and the other in Brambleton. I have access to the Brambleton Google+ page:

https://plus.google.com/u/0/b/114469334972222793608/+CostasmilesandLittlesmiles/posts

and everything is fine on that front. But no one seems to know what email they created their Great Falls G+ page under way back when the originally made the the page. Normally, I would just try to have it removed and make a new one from scratch, but the page has a bunch of great reviews that I don't want to lose, and it ranks well in the local pack. 

https://plus.google.com/113429686587161182341/?hl=en

I have tried "contacting the owner of the page", but that never works, and Google won't give me access unless I know the email associated with the page. If we knew that, we wouldn't be having this issue in the first place.

If anyone can offer some insight or pointers on this scenario I would be extremely thankful.
 
Thanks everyone!
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Linda Buquet's profile photoKathleen Rhodes's profile photoMike Blumenthal's profile photo
15 comments
 
+Joe Kelly   Occasionally in Map Maker you can find the email address that is associated with the account. That may help staff find log in OR give support more trust that you are connected to the business, even though they will still need to verify with the office.

Next time this comes up and it will again....

Best thing is always to push client to get log in. Give them tips like could a webmaster, SEO, secretary or your wife have set one up? Have you had everyone check their Google accounts.

"Because Dr, if you can't get me log in, it will require an extra support fee of $75 an hour for however long it will take me to deal with this problem and gain access to your account. It will also delay being able to start your optimization process and I'd like to get to work and get you ranking." (Or something to that effect.)

It's simply amazing how fast they come up with the log in then. ;-)
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Mikel Zaremba

☛ Local Website/Pages  - 
 
I have a question regarding a 24 hour business (searched all over but can't seem to find a definitive answer). When it comes to schema for the contact info on the website I know you can use:

<time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr,Sa,Su">Monday-Sunday All Day</time>

But, I'd like to keep away from "Google should understand this" and list the actual hours by day.

Would you use 00:00 to 24:00

Or looking at the standards for 24 hour formatting it's suggesting that you use 00:01 to 23:59.

What's the best use?
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Mikel Zaremba's profile photoDavid Deering's profile photo
20 comments
 
Much appreciated, +David Deering. Thank you for the input +Gene Maryushenko and +Carrie Hill.
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Max Minzer
owner

✆ Listings & Maps  - 
 
I suggest everyone here reads this to understand what's going on behind the scenes. Serious spam and spam-fighting process issues.

By +Nyagoslav Zhekov 
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Darren Shaw's profile photoPhilip Rozek's profile photo
6 comments
 
By definition, when things are working normally you don't notice them.  I don't want to put words in Dan's mouth, but I think the severity of the Maps spam he encounters is so bad that it makes the spam seem like all there is.  My two cents: the problem isn't that Maps is a cesspool.  It's not.  The problem is that Google can't solve problems.
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There's a lot of buzz going on about businesses losing reviews on Yahoo! local listing since the yelp deal. One of our client's had a poor review on Yahoo! Local from 2009 - it looked like it Spam, but Yahoo! Local didn't take it down. We claimed the listing (this was before Yext came into the picture), business information was correct and added photos. Now their listing looks fantastic and comes up in Yahoo search. The listing includes their business information and a knowledge panel much like the one Google uses. What's great is that the poor review is gone and our client had 3, 5start reviews on Yelp, which are now on the Yahoo! local listing. We are leaving the listing as is - the deal between Yelp and Yahoo! was to this clients advantage. Have you see this as well or have your clients lost reviews on their Yahoo! listing?
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
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Mikel Zaremba's profile photoPhilip Rozek's profile photo
7 comments
 
+Mikel Zaremba We meant everyone but you :)
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Philip Rozek
moderator

✍ Citations & Links  - 
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Linda Buquet's profile photo
 
Thanks for sharing Phil!
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Montse Cano

■ Other Discussions & Help  - 
 
Hello! I thought you might find this guide interesting.
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Max Minzer's profile photoMark Goho's profile photo
3 comments
 
Will do :) I think we need to create a special section called "Local Strategy" or something. Put Darren's slides, this and other things there. I'll email you and Phil.

And, ultimately... there's nothing ULTIMATE in marketing ;)
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About this community

Local search marketing and local SEO news, resources & discussions. No self-promotion. Created by Max Minzer. Moderators - Max, Phil Rozek and Mark Goho.
 
What's more important to me in +Mike Blumenthal's post here is the announcement that reviews that are labeled by “A Zagat User” are being removed from Google products
Expect the reduction of review count & possible review rating change.

#localreviews   #googlereviews   #knowledgegraph  
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Bill Bean

■ Other Discussions & Help  - 
 
Google+ Post Ads ... a Page needs a minimum of 1000 followers as a prerequisite. That's a tall order for a local business page. This might boost the market for buying page followers. 
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Bill Bean's profile photoRodrigo Perez's profile photo
3 comments
 
I agree. For a local business, you'd need a very high engagement to get that many followers. 
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Hello Folks, Apologies if this question has already been posted. I have a question about whether it is "acceptable" to incentivize Google (and other) reviews with charitable donations. I see some agencies offering this as a strategy and I wondered what this community's consensus was.
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Kevin Cobus's profile photoGene Maryushenko's profile photo
5 comments
 
+Gene Maryushenko I agree; I always find it interesting how some agencies formulate entire revenue models around doing something until they get caught. Then other agencies get to charge for cleaning up the mess!
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Jay Dutton

☛ Local Website/Pages  - 
 
Hey Guys, I'm talking to a potential client.  He has a services company that includes Plumbing,  Home & Office Cleaning, Landscaping, Snow Removal,  Heating and Air Conditioning repair..  Each of these are  all major competitive categories and have tons of long tails/sub categories each.  He of course wants to rank for City name + plumbing, City Name + Landscaping,  City name + office cleaning, etc, etc. 

He doesn't exist on google maps, but does have a G+ page and very minimal citations.   His site is pretty bad with lots of kw stuffing (city+kw) for each major category and sub category and lacks basic on page fundamentals (h1, page titles, meta desc, etc).

I'd like to hear to some potential angles to take and realistic expectations.  I think it's unrealistic to rank for all major categories with a modest budget and one location/site.   I've thought about creating micro sites for each category like bizname + category.  Should we just pick one service and go for that?  

These are all completely unrelated services he offers and very competitive, which is why I'm coming to you guys.  Thanks for the insight, this group rocks!
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Zachary Palmer's profile photoMichael Klasno's profile photo
20 comments
 
+Zachary Palmer That is probably a discussion for a different community but in this case YES I Do.

Short explanation; Currently in the citation business after cancellation, with  ANY/Most/ALL  (correct me if I am wrong here community) service agencies who take control of your listings, you will lose your “Premium Content.”  In Yext case your listings on data directories that Yext own exclusively will disappear BUT any basic listing you had before they took control will still remain.
 
YOUR MISSION Here, with this client is to clean up their game on a short budget. Yext will give you the tools needed to put them on the right track. After you have them on the right road the $499 year is a piece of cake for them, with or without you or me or any SEO Professional.

There are other choices and I recommend MOZ as well and at $49 Year it is the best deal for New Clients without a track record. But for THIS Case I would go with Yext for a Quick, solid fix and give the Customer my best effort going forward.
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Mark Goho
moderator

✆ Listings & Maps  - 
 
Not wanting to seem like I'm complaining without offering a solution, I'd like to conduct an initial survey about spam. With a good amount of information from you all, I think we can conduct a more comprehensive survey of Google Maps.

If you've got some time, fill this form out and maybe we can start to understand how pervasive spam actually is on Maps!
Drive
Spam on Google MapsHow prevalent is spam on Google Maps? In order to conduct a more comprehensive survey of spam on Google maps, we'll need to first come up with a few places to start. We'll find out the categories that are spammed the most and how exactly spam is defined.
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Philip Rozek's profile photo
 
Great idea, +Mark Goho.  But the questions are murky.  "Where do you typically see spam" is very different from "Show us an example of a spammy SERP that comes to mind."

If you're like me, you have a ton of clients, and a subset of them are in industries where there's some obvious spam.  Even then, we may or may not "take action" against the spam - because there's not much we can do, as you know.  Because my clients are diverse, there's no "typical" case.

But those are the only cases I'm going to be carrying around on the top of my head.  The other cases - the ones I see in the wild - I just don't remember.

So I think the question either needs to be "Tell us about a specific case of spam," or "Tell us about the most-common cases you run across."
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Mark Goho
moderator

✆ Listings & Maps  - 
 
Re: Bulk Management Changes

My recent communication with a Bulk Management support tech at Google:

Can you tell me if there's any change to the ability to ALSO individually verify these listings that are claimed in the bulk interface?

So we do allow admins and communication managers to individually manage and edit locations within the bulk upload interface, once the account is upgraded. One of the benefits of using the bulk upload tool is that there is no need for verification when adding or removing locations to the spreadsheet. Since we are so excited about not needing verification, we don't allow these locations to be individually pin verified.

Will any of the changes affect our ability to individually verify listings already claimed in the bulk management tool?

Yes, you should wait for the upgrade to your account. Once you are upgraded you will have G+ and the new features will rock! I advise you delete the locations you have tried to pin verify and wait for your bulk upload account to be upgraded.
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Darren Shaw's profile photoJoy Hawkins's profile photo
7 comments
 
+Joy Hawkins  This is the interesting part to me "Once you are upgraded you will have G+ and the new features will rock! I advise you delete the locations you have tried to pin verify and wait for your bulk upload account to be upgraded."

It makes me wonder if the new and improved bulk management tool with all the social features of individually claimed listings is just around the corner. In which case, I wouldn't be surprised to see the ability to assign page managers to the bulk claimed listings. Corporate owns and controls the listings, and the individual franchise owners will be able to manage the listing and use the social features through their own G+ accounts.
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Jackson Lo

✆ Listings & Maps  - 
 
Anyone seeing this error? Just claimed a Google Listing for a client and all I'm seeing is this "Save failed" notification for every field. Thanks.
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Margaret Ornsby's profile photo
 
Call support... I had one like that and support did some digging then escalated it internally
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Max Minzer
owner

❞ Reviews  - 
 
Active day in community today but this one is conversation worth having. Check the original post and comments.

via +Andrew Shotland (http://goo.gl/oeYigi)
 
What are the restrictions on the reuse of review content from Google? From Yelp? 

Does either Google or Yelp expressly prohibit or allow their review content to be reposted on other sites? Or is it just assumed to be protected by copyright?

+Greg Sterling do you happen to know?
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Rob Leslie

✆ Listings & Maps  - 
 
I've been looking for information on Yelp location naming guidelines for businesses with multiple locations, but I haven't been able to find anything. I want to know if the name for each location must be the same.

Does anyone have any resources or experience with this question?
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Jackson Lo's profile photoPhilip Rozek's profile photo
2 comments
 
Are you referring to chains and franchises that share the same names? I've seen cases where the business name is locked, or the website / menu fields are locked up. It's possible to update that information if you contact Yelp, but you're going to need to provide proof that the change is legitimate or they will just ignore you. Usually when a field is locked, they won't unlock it.
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Zachary Palmer

■ Other Discussions & Help  - 
 
+Philip Rozek is working on a write up blog post on local "signs of life" we should help gather some good signs of life signals for his post.

1- check in
2- geo tagged post
3- logging in via another platform i.e. Signing into Yelp via Facebook
4 - adding images from a profile
5 - social network i.e. Friends on Yelp
6 - the connection and logins of multiple platforms and devices
7 - device you use and ip address
8 - authorship
9 - a location hub from which the user leaves reviews


Obviously some of these can be "tricked". I'm curious what others think are "signs of life"
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Darren Shaw's profile photoPhilip Rozek's profile photo
10 comments
 
+Darren Shaw The Yelp angle wasn't my idea!  My idea is very different.
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