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Max Minzer
owner

☛ Local Website/Pages  - 
 
Now there's no excuse not to have structured data for a local business WordPress-based website. First JSON Schema Generator WordPress plugin is here thanks to +Michael Borgelt!

More info about this plugin:
https://www.51blocks.com/blog/improve-schema-with-51blocks-json-schema-generator/

#localsearch   #schema   #structureddata  
51Blocks JSON Schema Creator allows business owners to add schema markup to a single page or entire site.
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Chris Barnard's profile photoGezzMedia's profile photo
4 comments
 
This looks great. Can anyone clarify how this differs from a rich snippets plugin such as All In One Schema.org Rich Snippets? Also, does the JSON Schema Generator reveal the business email to spam bots?
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If I read this correctly, Google's bias towards businesses and reviews on Google+ for local search results means they are not showing as good a set of results as they can.
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google's self promoted content.
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Kevin Amjadi's profile photoKathy Long's profile photo
2 comments
 
Google's reply would be that they are returning relevant results. That's how they get the rank they do. Those of us who do Local SEO know that to be true. And people that want Yelp results can just go to Yelp. Why doesn't Yelp show Google results in their searches? And the Getty claim? Google is actually giving them free advertising by including them in image search. as the link to those images goes back to Getty.  This is one of those "let's go after the guy with the most money." (In Getty's case, they already went after all the little guys and milked them dry.)
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Tony Wang

$ Paid Advertising  - 
 
Whoa, I just saw 2 of my Google ads over on a yahoo search. How long has that been happening? I don't do lots of PPC , have never used Yahoo, ads, and hardly even ever go to yahoo period,  so maybe I'm just behind the times?
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Matt Maglodi's profile photoPatrick Kollitsch's profile photo
6 comments
 
Maybe one of these nice plugins that inject their own ad-code?
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Max Minzer
owner

■ Other Discussions & Help  - 
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Kevin Amjadi's profile photo
 
Very informative. Nice to hear the opinions of the experts. I spent the hour comparing my work to their suggestions. Refreshing.
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Siva Gopi

☛ Local Website/Pages  - 
 
Hello Local Search Ninjas,

A question from a newbie on local search.

One of my client is selling used cars in San Jose, California. They are have 2 inventory. One in Tully Rd and other in Senter Rd. Both the inventory are closer to each other (2.3 Mi)

Just want to clarify, do I need to have 2 pages (1 for each location) or 1 page?

The client already have Google+ Local page for inventory in Tully Rd.

Any Suggestions +Phil Rozek +Max Minzer 
 
Thanks in advace
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Siva Gopi's profile photoBen Wynkoop's profile photo
4 comments
 
You can have a Google My Business (formerly called Google+ Local) for each location and still possibly rank both for the same search term that has local intent. Currently one of my clients in Nashville ranks more than 1 of their 6 Google My Business locations for search terms that involve a keyword + Nashville.
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david oremland

$ Paid Advertising  - 
 
I'm reposting a story by Joy Hawkins from the other day.  I see it as a killer "game changer" for some smb's and for some industries....very especially the restaurant vertical.

We've been using adwords for a decade...and have carefully monitored between traffic organic organic/maps and paid.   this is going to skew things to adwords.  Its a killer.....http://imprezziomarketing.com/seo-blog/google-adwords/adwords-location-extensions-can-now-get-you-gold-stars/

Pay attention to this one.  Its an enormous magnet for traffic.
I always had clients swear by AdWords Express because it was the only way for them to get gold stars in their ads on Google that came as a result of their Google Plus reviews. Apparently not anymore. As of yesterday, the majority of our clients who have location extensions that are synced up to Google My Business are now showing gold stars in their ads if they have gold stars on their Google Plus business page (5 reviews or more). I've been waiti...
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david oremland's profile photoTony Wang's profile photo
9 comments
 
+david oremland , yes accts are linked, otherwise you don't even get the location extension. I imagine I'd see some CTR increase, we have a good review profile compared to most others.

Nice to know that even google cs didn't know about it, haha. Maybe I'll try them next week.
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Dean Hua

☛ Local Website/Pages  - 
 
There are at least 5 other companies who have the same name as my client. What impact does this have on NAP and SEO? Bear in mind that my client moved addresses from 2 years ago so they definitely need to fix the NAP data as well.
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Tony Wang's profile photoKevin Amjadi's profile photo
5 comments
 
There are Mirage Limousines in Cali, Ill and Australia. I never compete with them in the local pack, duh right? Organic, sure sometimes one of these other guys are in there for a branded search. But not so much since I've been building out this one's content, NAP, etc. Pretty sure that by now Google get's that we are the one that Arizona users want. (Plus, they gave us "Phoenix" in our G+ vanity url. Sweet. Thanks Google.)
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Tony “Tiggerito” McCreath

✆ Listings & Maps  - 
 
I have a client with almost 1,000 service area businesses around Australia operating under the one brand and a central phone number.

This means I can't bulk verify but it does look like I can still use the locations dashboard and bulk upload. Would that work?

I also suspect it would be the right move to set the locations up under a Business Account. I had a play and I can't work out how to move an existing location into an account?

Any other tips on this scenario.

I'm hoping that I can get an export from their system with all the details in any format required. This should help speed up the process. Can imports be partial, i.e. not update all fields?
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Tony “Tiggerito” McCreath's profile photoTripp Stanford's profile photo
3 comments
 
Let me know if you can do a phone verification. I had to do a postcard verification on 100+ SAB's and it was a nightmare. 
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Michelle Stinson Ross

♦ Business & Consulting  - 
 
What do you think? Are these tips still on track? Are we missing anything important?
This session at Pubcon Austin featured Loren Baker and Brian Combs addressing the overlap of local and mobile SEO Loren Baker, VP of Business Development Foundation Digital Localization of SERPs If you’re using a rank tracking tool that only gives you Google USA data, then you’re not getting the full picture. Rank is based on... Read more »
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Austin Lund's profile photo
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Paul Dawson

✍ Citations & Links  - 
 
For a business in a shopping centre how is the best way to reuse their address when its something like this.  Sample Business, Shop 202b, Level2, Food Court, Smith Shopping Centre, 53 Jones RD, smithsville ? Should they use 202/53 Jones Rd or are there other suggestions? Thanks in advance
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Paul Dawson's profile photoStephen Crewson's profile photo
3 comments
 
+Paul Dawson I just did a local search for some businesses in two level shopping centres in my area (outside Toronto, CANADA) and noticed that the unit numbers are NOT included in the address but rather the physical address of the building (i.e. 53 Jones Road).  
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About this community

Local search marketing and local SEO news, resources & discussions. No self-promotion. Created by Max Minzer. Moderators - Max, Phil Rozek and Mark Goho.

Nicolai Helling

✆ Listings & Maps  - 
 
New obsolete and renamed columns in Google My Business Locations spreadsheet; Email, fax dropped

I just discovered this, when attempting to upload a bulk file for a client. Seems to be fairly new.

However, the max limit of 200 chars for the description column still persists...

+Mike Blumenthal +Cori Shirk 
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Cori Shirk's profile photo
 
Nice find! cc +Christina Lalama and +Olga Mamontov--Wanted to make sure you guys saw this update, might be useful to pass on to some of your clients 
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Mark Goho
moderator

✆ Listings & Maps  - 
 
Anyone else see Place page replace Google+ Page in search results?
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Brian Barwig's profile photoTim Capper's profile photoScott Hendison's profile photo
11 comments
 
I see they are in Germany also
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david oremland

✆ Listings & Maps  - 
 
Just noticed this with restaurants.   It appears OpenTable Reservations are no longer showing on Yelp.  They are showing in the Google Knowledge Box for the restaurant by name with a link to OT.   

Anybody know how long that has been going on???    That is a plus for google and a minus for Yelp.   I wonder if google earns anything for a reservation to that restaurant via OT and a link from the KB???
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Mikel Zaremba's profile photodavid oremland's profile photo
9 comments
 
+Mikel Zeremba   There is something else about OT.  In a sense it needs its own research and analysis.

OT is an incredibly valuable Search Engine for restaurants.  Huge.  Its worth a lot of money.

OT is the one place wherein you, you and your spouse, and friends can decide to go out together, choose a night, choose a time, and make reservations for that day and hour.  

That is a killer app.  Its of such utter convenience, and its hugely valuable to the industry.  Consumers like that, and they use that.  OT is sort of the Apple of restaurant search, in that it attracts the spenders.  It solves your issues of day and time.   If OT has widespread acceptance in a market than when you search on a day and time for choices there are a lot of alternatives.  With the choices you get reviews.  If you know the restaurants you don't need the reviews.  If you don't know the restaurants there is great information.   

Check out the volumes of reviews on OT vs other review sites that carry restaurant reviews.  OT has huge voluminous reviews.   

Really consumers like that and value that.  

An OT search that results in a reservation is worth infinitely more than searches for information.  Its money.  Is it worth 30% more than a google search, 80% more, 300% more???   I don't know....but its a source for hard reservations.   

Restaurateurs have come to recognize that and value that.  I've seen that attitude change and adjust over time.  OT is clearly expensive....but OTOH its far more valuable in sales.

Its worth heavy research on its own right...and it additionally makes it difficult for SeatMe to crack that market, regardless of the cost differential.
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Maxine Tubbe

☛ Local Website/Pages  - 
 
For a Small client with a small business in a small city with one phone number: Is there a "best practice" to use that one local number to do all call tracking for Adwords (preferably keyword level), direct calling, web site referrals, etc. can't use a long-distance number, can't get a virtual number, can't transfer local numbers out (local numbers in his town are very recognisable, and no virtual numbers are available that match them, Local numbers can't be transferred out either. Could get a second local number - but would be an additional expense to bill for).

Wondering what the best option would be to show Local SEO & Adwords successes with new referrals by phone. 
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Maxine Tubbe's profile photoBill Bean's profile photo
3 comments
 
What about using a Skype # ?
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Greg Bernier

✆ Listings & Maps  - 
 
A question that has come up repeatedly for me is the increasing difficulty of accessing content for GMB/G+ pages from Search results in new Maps. (The Google+ page with About/Posts/Video/Collections/ etc. is what I am referring to). Any insight as to what you may know about Google's direction for obscuring this would be greatly appreciated! 
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Greg Bernier's profile photoBill Bean's profile photo
3 comments
 
As far as I can see, there's not much of a way to leverage G+ page content from a Maps perspective. Reviews is all  you've got.
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Tim Kidder

❞ Reviews  - 
 
+Google My Business Community Page Here is a Google My Business Fail worth note.  For those businesses actively responding to reviews, we just noticed this review that was placed after the response was made, and it doesn't help us that the response is completely inappropriate.  It seems some review and response connections got crossed.  We have now replaced this response, but now it appears we take months to respond, which is not the case.  

I hope Google takes note of this bug, but if not, I am providing this caution to other business owners to look back at older responses  to make sure they were not switched.
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Tripp Stanford

✆ Listings & Maps  - 
 
Was reading through this and found it interesting. There is even a part where Google said they couldn't manually fix it. I was wondering if this problem was only in the UK or if some people with the US have ran into the same problem.


http://inbound.org/post/view/a-real-life-case-study-of-how-even-google-can-t-fix-their-own-search-result
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Kevin Amjadi's profile photo
 
Love it! Thanks for sharing. Even Google can't fix it and they know its a mistake. Nice.
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Lars Hasselbach

☛ Local Website/Pages  - 
 
My client is a law firm with two offices in a city (population 1 Mio.). One office is right in the city center, one in the southern suburbs. Ranking in the local results is OK for important terms like "lawyer family law [city]". However, it is the office in the suburbs that ranks, not the one in the city center. That is a huge problem, as most people with that search term won't be willing to drive 25 minutes to see a lawyer. 
What is the reason for the location in the outskirts outranking the office in the city center? Is it the number and quality of citations? Integration on the law firm's website is identical for both locations. The office in the center even has more reviews on its G+ page.
Thanks for your feedback. 
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Gene Maryushenko's profile photoLars Hasselbach's profile photo
9 comments
 
+Gene Maryushenko Thank you for your feedback. We will definitely consider schema.org when relaunching the website. As you probably have noticed, it is also not mobile-enabled. What page(s) are you referring to with respect to the meta title?
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Tony Wang

♦ Business & Consulting  - 
 
Just curious what any of you folks normally charge for a business that has more than one location? If they have two locations, for example, in different towns, how much more do you charge than if it were just one location?

I'm thinking citations are the main extra work (I do mainly manual citations). There is only one website, so probably not too much extra SEO work there. I'm trying to get a handle on rates for a potential client since most of my experience is with small, single location businesses.
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the More Customers More Sales agency's profile photoHolly Powell's profile photo
3 comments
 
We do same as +Max Minzer  50% for 2nd, 3rd, 4th, etc 
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Tony Wang

☛ Local Website/Pages  - 
 
I know this normally a no-no, but I have a client that wants to change his name slightly. It's an auto repair shop, and their name is "Name" Auto Technologies, but they want to change to "Name" Auto Repair, which totally makes more sense; it's a much better keyword and way more obvious to customers.

I explained it'll cost them money (= my time),  and it may affect their rankings for at least a few months, but I think it'll definitely be better in the long run. Any other thoughts or opinions on this?
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Max Minzer's profile photoAngelo Jose Jaime's profile photo
2 comments
 
If you or the client had carefully analyzed that it is worth changing it then you can definitely proceed but the client should be ready as well that the results might not be that fast and like what +Max Minzer mentioned the client should stick with their decision. It is important that you mention a minimum cost for this to happen so they can really have a concrete decision. It is very important that the DBA will not only be changed online but also to their actual business name. Imagine if a potential customer will physically come and visit the business that they found online and to their surprise the business name was different.
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